Audience Insights Manager

We need to output HTML fragment with sections: About the team & the role? Actually headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include sections only when posting has real specific content. We need to extract content. The posting includes: About The Team & The Role (description). Then bullet list of "You're Excited About This Opportunity Because You Will…" (list of responsibilities). Then "We Are Excited About You Because You…" (list of qualifications/skills). Then "... And Have The Following Experiences" (list of experiences/requirements). Then "Why You’ll Love Working at DoorDash" (culture/benefits). Then "Compensation" (pay range). Then benefits details. Then other sections like About DoorDash, diversity statement etc which are boilerplate and should be removed. We need to map to headings: - About the role: could be the initial description about team and role. Use

About the role

then

with that paragraph(s). Probably combine the first paragraph(s) about mission, team purpose, role description. - Responsibilities: the list under "You're Excited About This Opportunity Because You Will…" (list of bullet points). Use

• . - Requirements/Qualifications/Skills: we have "We Are Excited About You Because You…" (list of traits) and "... And Have The Following Experiences" (list of experiences). Could combine into Requirements and Qualifications. But we need to decide sections: maybe Requirements (experience) and Qualifications (skills). However we must not create thin sections. Could combine into one

  Requirements

  with both lists? But we need to follow instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We can include multiple of those if content exists. We have content for Requirements (experience), Qualifications (traits), Skills (maybe overlapping). Could separate: Requirements = experiences (4+ years, etc). Qualifications = personal traits (curious, communication, etc). Skills = maybe technical skills (Qualtrics, AI tools). But we have those in experiences list as well. Might be okay to have Requirements and Qualifications sections. Benefits: we have benefits description in "Why You’ll Love Working at DoorDash" includes compensation and benefits. Also separate Compensation section with pay range. Benefits: we have description of benefits package (401k, parental leave, wellness, etc). So we can have Benefits section. Pay: we have compensation range. Schedule: not mentioned; no schedule info. So we should not include Schedule. We must not include boilerplate like EEO, diversity statement, etc. Also remove application instructions, cookie/navigation, legal, etc. We must preserve all substantive information; do not invent or summarize away detail. So we need to keep the exact bullet points? We can keep them as list items preserving content. We need to avoid filler like "commensurate with experience" etc. Not present. Now craft HTML. Structure:

  About the role

  DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. This mission is enabled by our 3 key audiences (consumers, merchants & Dashers). Although the Audience Insights team is a part of the Marketing structure at DoorDash, it partners with and influences the strategy of different functions across the organization. The purpose of our team is to use our knowledge and expertise to bring the insights needed to the forefront and ensure the voice of our 3 key audiences (consumers, merchants & dashers) is at the core of our decisions. This includes completing research, incorporating tools, synthesizing data, and consulting on projects. As an Audience Insights Manager, you will be joining this growing team at a unique, exciting, and pivotal time. This role will be dedicated to working with our B2B team (business to business) on a variety of projects that will inform strategies related to our ads & promos products and solutions. Today, this Ads and Promos workstream primarily focuses on understanding how to get businesses (both large and small, restaurants and non-restaurants) to advertise their products and services on DoorDash. In addition to this focus, this team member will also have the opportunity to help with overflow insights projects across audiences. This role will be part of the broader Audience Insights team filled with self-motivated, diverse-minded, curious, creative, solution-oriented, and inspiring people that genuinely enjoy finding new ways of understanding people at their core and unlocking it for others.

  Then Responsibilities:

  Responsibilities

  • Use creativity and technical expertise to execute the process needed for qualitative and quantitative research
  • Synthesize learnings to formulate compelling stories that stimulate decisions
  • Build and oversee vendor relationships and run studies completely from scratch, in house
  • Help improve project management efficiency by managing timelines, collecting necessary information from different stakeholders, and ensuring vendors meet the business needs
  • Establish tools and processes that centralize information and get it in the hands of strategic partners when they need it the most
  • Contribute to the team’s cultivation of a company culture that can identify and action against insights
  • Enable the business to be deeply attuned to what it takes to meet the needs of all our audiences: consumers, merchants & dashers.
  Then Requirements (experience):

  Requirements

  • 4+ years of experience in Marketing Research or Insights
  • An understanding of different types of research such as concept development, copy testing, ethnography, segmentation, brand health, and other qualitative and quantitative techniques
  • Comfort with self-moderating 1-on-1 interviews
  • Creative and collaborative - you love working with a team and solving challenging problems
  • Expertise understanding of Qualtrics -or- extensive experience with programming surveys
  • Experience with B2B research - either client side or at an agency
  • Experience writing Insights proposals or learning plans, suggesting the best research methodologies to meet project objectives and explaining them to non-researcher stakeholders
  • Have experience interacting with AI tools (e.g., Claude, ChatGPT, etc.) and the ability to learn new tools quickly.
  Then Qualifications (personal traits):

  Qualifications

  • Are innately curious about people and want to understand what makes them tick
  • Thrive in fast-paced atmospheres with multiple priorities to tackle
  • Have effective communication skills that establish trust while defending the needs of the audience
  • Have excellent presentation skills that can engage business partners
  • Have exceptional organizational skills with the ability to establish necessary paths to get work completed
  • Are strategic and business-minded, continuously pushing for the “so-what” in data trends
  • Have an ownership mentality over your projects and enjoy working both independently and collaboratively to hit goals
  • Can thrive working in a flexible, sometimes ambiguous or unpredictable working environment.
  Then Skills? Could be overlapping but we already covered. Might not need separate Skills section. Benefits:

  Benefits

  We offer great compensation packages and comprehensive health benefitsYou will be proud to say that you work for DoorDash and will know that the work you do brings joy to our clients every day DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others. To learn more about our benefits, visit our careers page here. See Below For Paid Time Off Details For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).

  But note we need to avoid duplication: The "Why You’ll Love Working at DoorDash" includes some fluff about compensation and benefits. We already captured benefits. The compensation line about "great compensation packages" is vague; we have specific pay range later. We should keep the substantive benefits details. Pay:

  Pay

  The national base pay range for this position within the United States, including Illinois and Colorado. $142,800—$210,000 USD

  We might also mention that base salary is localized according to work location, equity grants etc. The compensation paragraph includes: "The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future. In addition to base salary, the compensation for this role includes opportunities for equity grants." We should include that as part of Pay section. Thus Pay section:

  Pay

  The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future. In addition to base salary, the compensation for this role includes opportunities for equity grants. The national base pay range for this position within the United States, including Illinois and Colorado. $142,800—$210,000 USD

  Now we need to ensure we didn't include any boilerplate like diversity statement, EEO, etc. We removed those. Check for any leftover fluff: The "Why You’ll Love Working at DoorDash" also includes statements about leadership, strategic, learning, customer obsessed, all DoorDash. That's somewhat boilerplate but could be considered culture. However the instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. Those culture statements might be considered boilerplate but they are part of the posting's "Why You’ll Love Working at DoorDash". However they are somewhat generic but still substantive? They are not specific to role. Might be considered filler. Safer to omit them because they are not specific details like benefits or pay. The instruction: "Prefer a few substantive sections over many thin ones." So we could omit that section. Thus we have sections: About the role, Responsibilities, Requirements, Qualifications, Benefits, Pay. Check if any content missing: The "You're Excited About This Opportunity Because You Will…" we used as Responsibilities. Good. The "We Are Excited About You Because You…" we used as Qualifications. The "... And Have The Following Experiences" we used as Requirements. Now ensure we didn't repeat any content inadvertently. Now output only HTML fragment. Let