Audience Manager

Newsletters

• Edit and manage flagship and vertical newsletters
• Own newsletter calendars, testing plans and quality control

Subscriber Growth

• Lead audience strategies for newsletter acquisition, retention and engagement
• Use various testing and lifecycle tactics to improve open rates, click-through and loyalty

Social Media

• Oversee social strategy, voice and publishing across platforms
• Drive acquisition, community engagement and brand consistency

Websites

• Guide site programming, homepage curation, user pathways, search engine optimization best practices and overall performance to improve user experience and impact
• Optimize digital performance

Digital Editing

• Shape content packaging, headlines, visuals, distribution timing and platform-specific execution

Analytics and Insights

• Build dashboards and reporting rhythms
• Analyze audience data, identify trends and translate insights into clear recommendations for editorial, product and revenue teams

Digital Standards

• Ensure all digital content meets accessibility (Web Content Accessibility Guidelines, or WCAG), mobile-first and usability standards
• Institute checklists and workflows that improve consistency and quality

Video Strategy

• Oversee short-form video strategy and standards
• Coordinate with reporters, contributors or freelancers on video storytelling that supports audience goals

Workflow and Collaboration

• Establish and refine cross-functional workflows with editorial, product, engineering and AI teams to improve speed, quality and repeatability

Training and Enablement

• Collaborate with NEWSWELL leadership to create and facilitate training for staff and contributors on SEO, newsletters, analytics, social media best practices and digital packaging

Membership and Fundraising

• Partner with membership and development teams to help plan and execute digital campaigns, including email appeals, landing pages, calls to action and performance tracking

Community Engagement

• Design audience-centric engagement initiatives based on community listening, feedback loops and analytics
• Implement tactics that respond directly to local information needs

Events Support

• Shape digital promotion and coverage for events
• Analyze event performance and identify opportunities to convert event interest into ongoing audience relationships

Contributor Management

• Oversee newsletter hosts, contractors and freelance contributors supporting audience and digital publishing functions

Culture

• Foster an inclusive, collaborative team culture that values diversity, empowers others, celebrates wins and encourages continuous learning and experimentation

Pay

$60,000 to $70,000 annually

Schedule

N/A