Audience & Insights Analyst

About the role

This Analyst role sits within the Audience function of the broader Audience and Insights team, supporting audience strategy, activation, and measurement inputs for a major electronics client as the primary function of the role. The Analyst will also work closely with the Marketplace Intelligence & Competitive function to help connect audience recommendations to category trends, competitive activity, and broader business context. The Analyst role will work across audience strategy, activation support, documentation, QA, and reporting inputs. The ideal candidate is curious, detail-oriented, analytical, and comfortable working in a fast-paced, highly collaborative environment. They should be eager to understand both the numbers and the “why” behind the numbers, with a focus on turning data into clear, actionable recommendations.

Responsibilities

Audience Strategy

• Support development of target audience profiles using syndicated research, platform insights, publisher data, and client-provided inputs
• Help translate consumer behaviors, category trends, and media objectives into actionable audience strategies
• Contribute to audience signal development across behavioral, contextual, first-party, second-party, and third-party data sources
• Assist in identifying audience opportunities, gaps, and strategic considerations based on business objectives and campaign goals
• Support development of internal and client-facing audience summaries, POVs, and recommendation materials

Audience Activation Management

• Support translation of strategic audience definitions into platform- and publisher-ready activation inputs
• Maintain audience trackers, taxonomy documents, activation maps, and QA materials
• Assist with audience naming, logic documentation, sizing inputs, and platform feasibility checks
• Partner with investment, platform, and activation teams to confirm audience availability, delivery considerations, and implementation requirements
• Help identify opportunities to refine audience models based on campaign setup, reachability, and performance signals

Campaign Reporting

• Support measurement workstreams by gathering audience, campaign, and marketplace context
• Help connect audience strategy to performance readouts by identifying potential implications related to targeting, reach, composition, and activation approach
• Contribute to reporting materials by developing clear, concise takeaways that help explain what happened, why it may have happened, and what to consider next

Key Skills

• Analytical Curiosity: Eager to investigate data, ask thoughtful questions, and understand the drivers behind audience behavior and campaign performance
• Attention to Detail: Able to maintain accurate documentation, QA audience inputs, and ensure consistency across trackers, taxonomies, and deliverables
• Communication: Communicates clearly and proactively with internal team members; able to summarize findings in a concise, actionable way
• Strategic Thinking: Connects audience insights and campaign inputs back to business objectives, media goals, and client priorities
• Problem Solving: Uses available information to identify issues, evaluate options, and recommend practical next steps within defined responsibilities
• Collaboration: Works effectively across strategy, investment, activation, analytics, and client teams
• Proactivity: Takes initiative once direction is provided; anticipates follow-ups, flags risks, and looks for ways to improve workstreams

Qualifications

• 0–2 years of experience in media, analytics, audience strategy, or agency environment
• Strong written and verbal communication skills, with ability to summarize data into clear takeaways
• Strong organizational skills and attention to detail; comfortable maintaining trackers, documentation, and QA materials
• Familiarity with syndicated research, platform data, publisher data, customer data, or media activation inputs
• Foundational understanding of paid media planning, audience targeting, or campaign measurement preferred
• Comfortable working with Excel or similar tools to organize, analyze, and summarize data
• Ability to work both independently and collaboratively in a fast-paced environment
• Demonstrated critical thinking, curiosity, and problem-solving ability
• Self-motivated and eager to learn across audience strategy, data activation, and media measurement

Pay

USD $55,765.00 – USD $77,070.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.