Media Audience Insights Analyst

About the role

We are seeking a Media & Audience Insights Analyst to support Ad Sales with fast, accurate, data-driven audience insights across television and streaming.

Duration: 9 months (potential extension/conversion based on performance). Location: Chicago, IL 60601 or New York, NY 10036 – onsite role. Pay range: $45–$50 per hour.

Responsibilities

• Analyze audience measurement data using Nielsen NPower to answer business and Ad Sales questions.
• Evaluate TV and streaming metrics including ratings, share, reach, duplication, average minute audience, and time spent viewing.
• Translate complex data into clear insights, recommendations, and PowerPoint presentations for sales and senior stakeholders.
• Build accurate, repeatable Excel-based analyses and deliverables under tight deadlines.
• Establish audience and viewership baselines and identify trends that support strategic decision-making.
• Clearly communicate what the data does—and does not—support.
• Partner with Ad Sales and cross-functional teams to deliver actionable insights within hours, not days.

Required Qualifications

• 4+ years of experience in media research, audience measurement, or media analytics within a network, studio, agency, publisher, or measurement provider.
• Hands-on Nielsen NPower experience is required.
• Strong understanding of television and streaming audience measurement.
• Strong MS Excel and PowerPoint skills.
• Proven ability to support sales teams in a fast-paced, deadline-driven environment.
• Strong analytical judgment and ability to translate data into actionable business insights.

Preferred Qualifications

• Experience with VideoAmp.
• Comscore, GWI, MRI-Simmons, or other syndicated/cross-platform research sources.
• SQL, Tableau, or Power BI experience.
• Experience with multicultural/Black audience measurement and segmentation.
• Fandom or franchise-related media research experience.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) retirement plan
• Life insurance
• Long-term disability insurance
• Short-term disability insurance
• Paid parking/public transportation
• Paid time
• Paid sick and safe time
• Hours of paid vacation time
• Weeks of paid parental leave
• Paid holidays annually