Audience Insights and Analytics Director

Responsibilities

• Create compelling presentations that promote the marketing power of all of our media platforms
• Play a critical role in the advertising sales department, working with station management on projects and marketing plans as well as sports and specials opportunities
• Participate in sales, promotional, and news activities, including presentations to clients, station management, and at full station staff meetings

Requirements

• Prior advertising, marketing or broadcast experience preferred but not required
• Must be analytical, creative, and have desktop publishing expertise
• Must be curious and passionate about consumer and media habits, with a focus on positioning research data in the most positive manner
• Related military experience will be considered
• Proficiency in Nielsen software, Wide Orbit Media Sales, and Marshall Marketing a plus
• Proficiency in Excel (can maintain complex spreadsheets) and PowerPoint required

Qualifications

• Must have command of multiple software applications using Nielsen research and other qualitative data

Skills

• Analytical skills
• Creative skills
• Desktop publishing expertise

Benefits

• Medical
• Dental
• Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services

Schedule

• Full-time position

Pay

• Competitive salary commensurate with experience

Company Information

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. We are an Equal Opportunity Employer.

Values in Action

We believe in fostering collaboration and open communication to ensure that the content we create is authentic, accurate, and connected to the communities we serve.