Assistant Director, Marketing and Communications

About the role

Piedmont Virginia Community College (PVCC) is a public, open access institution of higher education in the Virginia Community College System. This position supports integrated marketing and communications projects related to the College’s strategic plan and College-wide marcom efforts.

Responsibilities

• Manage multiple projects and perform efficiently in a fast-paced environment with fluctuating and competing priorities.
• Represent the MarCom team with and in the absence of the Executive Director.
• Analyze and report on projects and campaigns.
• Create and implement integrated campaign messaging.
• Design accessible files for print, forms, PPT, other.
• Interpret and report on campaign performance metrics, with a focus on continuous improvement and ROI.
• Collaborate effectively as part of a team in a dynamic, multi-functional environment.
• Develop and implement strategic marketing and communication campaigns for key initiatives across the College.
• Assist Executive Director in content development, writing, proofing, and editing.
• Provide reports, analysis, and research.
• Support departmental and program-specific campaigns and communication planning.
• Work on special projects and initiatives as requested.

Requirements

The ideal candidate is a strategic, collaborative, operations-minded marketing professional who will be energized by the opportunity to create engaging, marketing campaigns and content that helps increase enrollment, heighten awareness and build PVCC’s brand.

Qualifications

• Experience in marketing, communications, or public relations.
• Demonstrated ability to analyze data from multiple sources to inform strategic decision-making.
• Proven experience applying marketing, public relations, and/or communications strategies within a higher education or similarly complex environment.
• Strong organizational skills with the ability to manage multiple projects and priorities efficiently and simultaneously.
• Professional presence with a commitment to delivering exceptional internal and external customer service.
• Ability to take direction while independently managing and executing projects from concept to completion.
• Experience collaborating effectively as part of a team in a dynamic, multi-functional environment.
• Excellent written communication skills, including the ability to develop content across various platforms and clearly articulate ideas, strategies, and plans.
• Knowledge of branding principles and experience maintaining brand consistency across multiple channels.
• Ability to interpret and report on campaign performance metrics, with a focus on continuous improvement and ROI.
• Operation of a State Vehicle.

Skills

Strategic mindset and a drive for data-driven decision-making. Ability to manage sensitive information with the utmost discretion. An interest and experience in content and creative trends and a drive to seek out new ideas. Demonstrated high level of integrity while handling confidential information. Excellent project management skills and ability to meet deadlines; a bias for action and problem-solving. Experience and aptitude in marketing and communications, including integrated campaign planning, working on creative teams, copywriting and copyediting, and of content management and similar applications.

Benefits

Commensurate with experience.

Pay

$78,000 - $83,000

Schedule

40 hours weekly, from 8:00 a.m. to 5:00 p.m., Monday-Friday.