Assistant Director of Marketing

Responsibilities

• Develop brand social media content (writing, photography, videography, basic graphic design) focused on the prospective student and parent audience as well as continuing students.
• Cook up and assist with developing creative concepts and strategies to encourage user engagement across the board and drive enrollment and retention goals.
• Create and curate marketing content specifically optimized for social media across multiple platforms including Facebook, Instagram, YouTube, Snapchat, TikTok, LinkedIn, etc.. Content will include, but not be limited to photos, gifs, infographics, captions, podcasts and short videos.
• Identify opportunities for social media platform expansion.
• Curate admission and retention social media calendar.
• Contribute to design and development of admission and retention web pages and develop innovative methods for presenting web-based information.
• Photograph and/or video college activities and events for admission and retention marketing and communications purposes.
• Oversee Communications and Development Specialist position.
• Aid in coordination of admission and retention marketing and communications efforts on behalf of both prospective and continuing student populations.
• Use project management software as well as techniques and skills to ensure effective management and timely delivery of materials.
• Contribute to the comprehensive admission and retention marketing plan to support recruitment and enrollment goals of the college.
• Translate and leverage marketing data and analytics to inform, segment, personalize and optimize campaign strategy.
• Maintain documentation and campaign calendars.
• Write and create short-form content that sells the value of an Ivy Tech degree to prospective students, which includes writing for a target demographic of high school and adult students.
• Develop and maintain internal relationships to promote teamwork and advance the priorities of the college.
• Gather, analyze and synthesize analytics to communicate audience trends accurately and creatively.
• Aid in creating strategies for CRM user journey and nurture streams to engage external target audiences.
• Afford campus print job/requests through the online submission form.
• Work collaboratively with the college marketing and communication team.
• Follow the guidance and direction of the supervisor(s).
• Engage in behaviors that create an inclusive environment in which all people are valued, supported, and respected.
• Demonstrate respectful, ethical, responsible behavior.
• Perform employee responsibilities as detailed in employee handbooks and policies.

Qualifications

• Bachelor's degree required.
• CRM experience.
• Social media and internet savvy.
• Familiarity/experience with Facebook, LinkedIn, Instagram, Snapchat, Tiktok, digital photography/videography, Canva, Microsoft Office, Adobe Creative Suite.
• Proven ability to prioritize complex projects, managing and meeting deadlines and deliverables.
• Supervisory experience preferred.