Assistant Director of Marketing

About the role

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023. Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play. The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Reporting to the head of External Operations for the Division of Recreation and Intercollegiate Athletics (DRIA), the Assistant Director of Marketing will lead the marketing and game presentation efforts for Penn Athletics and assigned sports. Serving as the primary contact for women's basketball, this role will develop strategic marketing plans focused on revenue generation through ticket sales and sponsorship opportunities, driving attendance at athletic events, and enhancing the overall experience for students, fans and the greater Penn community.

Responsibilities

• Serve as the primary marketing and game presentation lead for 2-3 varsity sports, including women's basketball.
• Collaborate with key stakeholders to develop and execute strategic marketing and promotional plans.
• Create & distribute advertising content across multiple platforms.
• Identify and implement new and existing revenue generating opportunities for assigned sports, including but not limited to ticket sales and sponsorship.
• Collaborate with Penn Sports Properties to fulfill sponsorship needs related to pre-event marketing, gameday promotions and game presentation.
• Write scripts and manage videoboard inventory.
• Collaborate with creative services on graphic and video needs for assigned sports.
• Lead game presentation and in venue production efforts for all home games for assigned sport, developing an engaging atmosphere for all fans.
• Coordinate theme days, promotions and giveaway.
• Lead in the planning and execution of initiatives aimed at driving student engagement and attendance.
• Coordinate campus marketing efforts, plan and execute on campus activations, and build partnerships with student organizations.
• Establish and maintain key partnerships across campus.
• Collaborate with other divisions and organizations to drive initiatives, programs and activations that elevate student engagement and their experience with DRIA and at athletic events.
• Assist with managing the student worker program for the marketing department.
• Onboard and train work studies, interns and student DJs.
• Manage office hours and gameday coverage schedules.
• Communicate with others in the marketing department to assess upcoming coverage needs and notify students of new coverage needs.
• Assign meaningful tasks during office hours.
• Create and communicate gameday assignments.
• Other duties and responsibilities as assigned.

Qualifications

Bachelor's degree and 1 to 2 years of experience or equivalent combination of education and experience is required.

Benefits

• Health, Life, and Flexible Spending Accounts: comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits; flexible spending accounts for eligible health care and dependent care expenses with pre‑tax dollars.
• Tuition: tuition assistance for employee, spouse, and dependent children at Penn; dependent children also eligible for tuition assistance at other institutions.
• Retirement: generous retirement plans (Basic, Matching, Supplemental) pre‑tax or Roth via TIAA and Vanguard.
• Time Away from Work: substantial amount of time away for vacations, personal affairs, illness or injury, and family time.
• Long‑Term Care Insurance: partnership with Genworth Financial; no proof of good health required if newly hired; eligible family members must provide proof of good health and are subject to underwriting.
• Wellness and Work