Assistant Director of Marketing and Communications

About the role

The Assistant Director of Marketing and Communications serves as the primary marketing and fan engagement leads for assigned athletics programs. This role is responsible for developing and executing sport-specific marketing strategies designed to increase attendance, enhance the fan experience, elevate the USD Athletics brand, and support departmental revenue generation efforts.

Responsibilities

• Serve as the primary marketing lead for assigned sports programs and secondary support for additional teams.
• Develop and execute sport-specific marketing plans focused on: Attendance growth, Fan engagement, Brand awareness, Revenue support initiatives.
• Plan and execute game-day marketing initiatives, promotions, and fan engagement activities.
• Cook up in-game entertainment, promotions, and student engagement efforts.
• Aid in departmental initiatives including Kids Club, group experiences, and community engagement programs.
• Aid in digital marketing initiatives across social media, web, email, and paid marketing platforms.
• Coordinate promotional email campaigns supporting attendance, fan engagement, and departmental initiatives.
• Utilize analytics and audience insights to help guide campaign strategy and performance.
• Work collaboratively with coaches and sport administrators to align marketing efforts with program goals.
• Collaborate with creative services staff to develop compelling storytelling content.
• Support department-wide storytelling initiatives that elevate the USD Athletics brand.
• Collaborate on feature content, behind-the-scenes storytelling, and brand-building initiatives for assigned programs.
• Assist in the planning and execution of digital content strategies across social, video, and web platforms.
• Collaborate on creative ideation and campaign development tied to major athletics initiatives and events.
• Aid in department-wide external affairs initiatives and special projects.
• Assist with event planning, promotional logistics, and operational coordination as assigned.

Requirements

• Bachelor's degree required, preferably in Communications, Marketing, or Journalism.
• Minimum one year of experience in Sports Communications or Sports Marketing required; two or more years preferred.
• Understanding of NCAA rules and regulations strongly preferred.
• Working proficiency with SIDEARM Sports, StatCrew, NCAA Genius/NCAA Manager, StatBroadcast, Adobe Photoshop, and Adobe InDesign strongly preferred.
• Experience with still photography preferred.

Qualifications

• Strong communication and writing abilities.
• Organizational and project management skills.
• Ability to manage multiple sports and priorities simultaneously.
• Collaborative and team-oriented mindset.
• Excellent organization skills.
• Excellent writing, oral, and computer skills.
• Knowledgeable with video equipment and post production software for video editing.
• Functional knowledge of video streaming and elements of a live sports video production/broadcast.

Skills

• Data-informed decision making.

Benefits

The University of San Diego offers a very competitive benefits package including medical, dental, vision, a retirement contribution given to you by the University, and access to on-campus Fitness Centers. Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer.