Assistant Director of Marketing and Communications

Key Responsibilities

• Support division-wide marketing and communication initiatives.
• Partner with Student Life departments to identify goals, develop integrated marketing strategies, and create campaign assets.
• Collaborate with marketing, communications, creative, content, and web teams to execute strategic priorities and campaigns.
• Identify opportunities for cross-departmental collaboration and coordination of marketing efforts.
• Manage the divisional marketing and communications calendar to ensure alignment across initiatives and project timelines.
• Collaborate with University Communications and Marketing (UCOM) to support branding, web strategy, and internal and external communication efforts.
• Create visually compelling marketing materials and campaign assets across print and digital platforms.
• Serve as a steward of the University and Student Life brands by ensuring all materials align with established brand standards and visual identity guidelines.
• Review student-created work for quality, accuracy, and brand consistency.
• Develop, coordinate, and execute social media campaigns across Student Life channels.
• Package and distribute content to ensure consistent messaging and audience engagement.
• Provide guidance on content strategy, trends, audience engagement, storytelling, and brand voice.
• Work with departmental contributors to maintain and update content across digital platforms and communication channels.
• Support internal communications and social media management efforts.
• Supervise and mentor student marketing staff, including Creative Suite and Bluejay Life teams.
• Coordinate project workflows, assign work, manage priorities, and ensure timely completion of deliverables.
• Serve as a liaison between student staff and campus clients to uphold project expectations and service standards.
• Provide coaching and professional development opportunities to student employees.
• Affiliate with tracking key performance indicators (KPIs) and campaign performance across marketing channels.
• Monitor trends and engagement metrics to evaluate effectiveness and inform future strategies.
• Provide recommendations based on data to optimize marketing and communication efforts.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Graphic Design, or a related field, strongly preferred.
• Minimum of three years of professional experience in marketing, communications, graphic design, or a related field.
• Strong graphic design experience with demonstrated proficiency in Adobe Creative Suite.
• Experience developing and executing integrated marketing and social media campaigns.
• Effective collaboration with campus partners, subject matter experts, and organizational leaders.
• Demonstrated project management, organizational, interpersonal, and communication skills.

Preferred Skills

• Project management and workflow coordination.
• Student staff supervision and mentoring experience.
• Social media strategy and content development.
• Data analysis and performance reporting.
• Commitment to equity, diversity, and inclusion.