Assistant Director of Marketing and Communications

Job Responsibilities

• Directly supervises the Communications Specialist and assigned student employees by setting priorities and managing the day-to-day workflow of UREC Marketing and Communications.
• Provides training, coaching, ongoing feedback, and performance evaluation, and supports the continued professional development of supervised staff.
• Aids in hiring and onboarding student employees, and recommends personnel actions for the supervisory area to leadership.
• Leads regular team meetings and contributes to a positive work environment by developing and maintaining relationships that support a culture of teamwork and cooperation.
• Demonstrates and models divisional attitudes and priorities in all aspects of work.
• Serves as a liaison to the LSU Division of Marketing and Communications.
• Oversees the marketing and communications budget within parameters established by leadership and monitors expenditures against the approved budget.
• Maintains inventory of equipment related to communication and marketing efforts and coordinates day-to-day vendor relationships supporting these functions.

Quality Control

• Produces, coordinates, and manages marketing and communications outputs for University Recreation, both internal and external, delivered through print, website, email, digital signage, and social media, ensuring all materials exude a high degree of quality and consistency.
• Applies and maintains LSU and UREC brand standards across all mediums.
• Works collaboratively with the Office of Communication and University Relations and adheres to the standards set therein.
• Handles editing and content development across multiple mediums, including an effective and user-friendly departmental website and departmental broadcast email.
• Directs and reviews the graphic design and creative production carried out by the Communications Specialist to ensure quality and brand consistency.
• Maintains the annual communications calendar.
• Gathers and applies feedback regarding departmental programs and experiences to support continuous improvement of communications each academic year.
• Captures and incorporates assessment findings from the biennial user satisfaction survey into communication strategies and recommendations.

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Graphic Design, Digital Media, or a related field with 3 years of professional experience in marketing, communications, public relations, digital media, or a closely related field.

Preferred Qualifications

• Master's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or related field with 5 years of professional experience with social media analytics, email marketing platforms and web content management systems in higher education.