Assistant Director of Marketing and Communications
George Mason University · Fairfax, VA · 1 mo ago
Full-time
We need to output HTML fragment with sections: About the Department, About The Position, Responsibilities, Required Qualifications, Preferred Qualifications maybe. Also maybe include Pay? The posting says "Salary: Salary commensurate with education and experience" which is not specific; we should NOT include Pay section because it's not specific (commensurate). Also Schedule: "Full-time (1.0 FTE, 40 hrs/wk)" and "Hybrid" and "Ability to work virtually (2 days) and on-site (3 days)". That's schedule info. Should we include Schedule section? The rule: include a section ONLY when posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Here schedule is stated: Full-time (1.0 FTE, 40 hrs/wk) and hybrid with specifics. That's specific enough. So we can include a Schedule section with that info. Benefits? Not mentioned. So omit Benefits. Pay: not specific, omit.
We need headings: for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use - for any list of duties/requirements/benefits, and
for prose.
We must not repeat job title as heading. Also not include Job ID etc.
We need to preserve all substantive information; do not invent or summarize away detail. Remove boilerplate etc.
We need to include About The Department and About The Position sections (these are headings). Use
About The Department
then ... content.
. Similarly About The Position.
Responsibilities: list bullet points. The responsibilities are a long paragraph with semicolons separating items. We need to convert to - each item. Must preserve all detail. Let's parse responsibilities:
"Supervision and development of up to three full-time hybrid marketing and communication team members which includes selection, hiring, motivation, and evaluation to assist in their professional development and effectiveness;Proactively providing opportunities for them to develop and showcase their abilities and accomplishments. Includes the delegation and execution of work assignments to team members, regular and periodic face-to-face check-ins, mid-year and annual performance evaluations, and other coaching and development as needed;Create compelling and engaging content that raises the profile of the business college and supports enrollment and fundraising objectives, including: stories, articles, newsletter columns, social media content and engagement, email, and other pieces related to students, faculty, alumni, corporate and community partners, sponsors, and other relevant stakeholders. Includes the concepting, development, and preparation of written correspondence and slide presentations for the dean and his core team;Manage the production lifecycle for large projects (e.g., Impact magazine), including:The concepting and development of issue themes, story budgets, production and publication schedules, and vendor-provided printing, production, and mailing activities while coordinating with content developers, editors, photographers, videographers, graphic designers, and other relevant stakeholders;On a periodic and regular basis, track, analyze data and content, and report on key metrics to evaluate and report on the effectiveness of campaigns, measure ROI, and make data-driven adjustments for optimizing performance;Participate in the development and execution of the marketing and communications strategy to help promote awareness of the college and its unique value proposition while driving increased levels of engagement among targeted audiences. This includes local, regional, national, and global strategies and tactics;Assist in the development and management of the Marketing and Communications operating budget;Monitor and report on budget status for multimedia content creation and production, including creative development and printing, and ensuring financial reconciliation between expenses incurred and annual budget amounts; andProvide photography support on an as-needed basis (e.g., imagery to support specific narratives related to Costello branding, student experience, career-readiness, research, faculty profiles, centers, naming gift announcements, and promotional efforts)."
We need to split by semicolons but careful with internal colons. We'll treat each semicolon-separated chunk as a bullet. Ensure we keep the content.
Let's list:
1. Supervision and development of up to three full-time hybrid marketing and communication team members which includes selection, hiring, motivation, and evaluation to assist in their professional development and effectiveness;
2. Proactively providing opportunities for them to develop and showcase their abilities and accomplishments. Includes the delegation and execution of work assignments to team members, regular and periodic face-to-face check-ins, mid-year and annual performance evaluations, and other coaching and development as needed;
3. Create compelling and engaging content that raises the profile of the business college and supports enrollment and fundraising objectives, including: stories, articles, newsletter columns, social media content and engagement, email, and other pieces related to students, faculty, alumni, corporate and community partners, sponsors, and other relevant stakeholders. Includes the concepting, development, and preparation of written correspondence and slide presentations for the dean and his core team;
4. Manage the production lifecycle for large projects (e.g., Impact magazine), including: The concepting and development of issue themes, story budgets, production and publication schedules, and vendor-provided printing, production, and mailing activities while coordinating with content developers, editors, photographers, videographers, graphic designers, and other relevant stakeholders;
5. On a periodic and regular basis, track, analyze data and content, and report on key metrics to evaluate and report on the effectiveness of campaigns, measure ROI, and make data-driven adjustments for optimizing performance;
6. Participate in the development and execution of the marketing and communications strategy to help promote awareness of the college and its unique value proposition while driving increased levels of engagement among targeted audiences. This includes local, regional, national, and global strategies and tactics;
7. Assist in the development and management of the Marketing and Communications operating budget;
8. Monitor and report on budget status for multimedia content creation and production, including creative development and printing, and ensuring financial reconciliation between expenses incurred and annual budget amounts;
9. Provide photography support on an as-needed basis (e.g., imagery to support specific narratives related to Costello branding, student experience, career-readiness, research, faculty profiles, centers, naming gift announcements, and promotional efforts).
Now Required Qualifications: list bullet points. The text is a long sentence with semicolons separating items. We'll split similarly.
"Bachelor’s degree in related field or the equivalent combination of education and experience;Intermediate marketing skills and experience;Participation in strategic communications campaigns and measuring the results of such campaigns;Expertise with regional and national media outlets; including writing news stories and issuing press releases through an earned media agency or online distribution network;Strong knowledge of marketing and branding best practices, including marketing communications, marketing research, digital marketing, social media marketing, and business storytelling;Excellent written, verbal, interpersonal, problem-solving, organizational, and time management skills;Advanced writing and editing skills, attention to detail and editorial style;Possesses strong conceptual skills, a broad thinker who is able to offer a vision for moving forward;Proficiency in Microsoft Office Suite (e.g., Word, Excel, PowerPoint, Teams, etc.);Ability to create and present robust, strategic, and intentional marketing and communications strategies and tactics based on organizational goals and branding guidelines;Ability to work and make decisions in a leadership capacity, independently and as part of a team, to provide developmental guidance that ensures alignment with organizational goals and brand guidelines, among a diverse group of stakeholders that includes prospective students and their parents, current students, faculty and staff, alumni, donors, sponsors, corporate and community partners, the business community, members of the media, earned and paid media agency personnel, and representatives from other academic and administrative units across George Mason University;Ability to independently set and manage project objectives and timelines to ensure completion through contacts with faculty, staff, copy writers, editors, vendors, agency resources, contractors, student workers, volunteers, designers, architects, and exhibit fabricators;Strong ability to analyze data and content, interpret results and provide relevant insights, develop actionable recommendations for optimizing for engagement and ROI, and to summarize in an executive-level reporting format;Creativity, organization, deadline-driven enthusiasm, and an ability to articulate the vision, mission, and values of the Costello College of Business through content created for various digital and traditional platforms; andAbility to work virtually (2 days) and on-site (3 days), and other days as the needs of the business college require."
We need to split by semicolons, but note some items have internal semicolons? Not many. We'll treat each semicolon as delimiter.
Let's list:
1. Bachelor’s degree in related field or the equivalent combination of education and experience
2. Intermediate marketing skills and experience
3. Participation in strategic communications campaigns and measuring the results of such campaigns
4. Expertise with regional and national media outlets; including writing news stories and issuing press releases through an earned media agency or online distribution network
Note: This item includes a semicolon inside? Actually it's "Expertise with regional and national media outlets; including writing news stories and issuing press releases through an earned media agency or online distribution network". The semicolon splits "Expertise with regional and national media outlets" and "including writing news stories...". That would break incorrectly. Better to keep as one bullet: "Expertise with regional and national media outlets, including writing news stories and issuing press releases through an earned media agency or online distribution network". Since original had a semicolon, but we can treat as part of same bullet. However rule: we must preserve ALL substantive information; we can adjust punctuation but not lose meaning. We'll keep as one bullet.
Similarly other items may have internal commas but not semicolons.
Let's parse manually:
- Bachelor’s degree in related field or the equivalent combination of education and experience
- Intermediate marketing skills and experience
- Participation in strategic communications campaigns and measuring the results of such campaigns
- Expertise with regional and national media outlets; including writing news stories and issuing press releases through an earned media agency or online distribution network
- Strong knowledge of marketing and branding best practices, including marketing communications, marketing research, digital marketing, social media marketing, and business storytelling
- Excellent written, verbal, interpersonal, problem-solving, organizational, and time management skills
- Advanced writing and editing skills, attention to detail and editorial style
- Possesses strong conceptual skills, a broad thinker who is able to offer a vision for moving forward
- Proficiency in Microsoft Office Suite (e.g., Word, Excel, PowerPoint, Teams, etc.)
- Ability to create and present robust, strategic, and intentional marketing and communications strategies and tactics based on organizational goals and branding guidelines
- Ability to work and make decisions in a leadership capacity, independently and as part of a team, to provide developmental guidance that ensures alignment with organizational goals and brand guidelines, among a diverse group of stakeholders that includes prospective students and their parents, current students, faculty and staff, alumni, donors, sponsors, corporate and community partners, the business community, members of the media, earned and paid media agency personnel, and representatives from other academic and administrative units across George Mason University
- Ability to independently set and manage project objectives and timelines to ensure completion through contacts with faculty, staff, copy writers, editors, vendors, agency resources, contractors, student workers, volunteers, designers, architects, and exhibit fabricators
- Strong ability to analyze data and content, interpret results and provide relevant insights, develop actionable recommendations for optimizing for engagement and ROI, and to summarize in an executive-level reporting format
- Creativity, organization, deadline-driven enthusiasm, and an ability to articulate the vision, mission, and values of the Costello College of Business through content created for various digital and traditional platforms
- Ability to work virtually (2 days) and on-site (3 days), and other days as the needs of the business college require
Note the last item originally had "andAbility to work virtually..." with no space before and. We'll fix.
Now Preferred Qualifications: list bullet points.
"Master’s degree in related field;Marketing, advertising experience;Professional work experience in higher education strongly preferred;Proficiency in multimedia editing software (e.g., Canva and Adobe Creative Suite software including InDesign, Photoshop
for prose. We must not repeat job title as heading. Also not include Job ID etc. We need to preserve all substantive information; do not invent or summarize away detail. Remove boilerplate etc. We need to include About The Department and About The Position sections (these are headings). Use
About The Department
then... content.
. Similarly About The Position. Responsibilities: list bullet points. The responsibilities are a long paragraph with semicolons separating items. We need to convert to- each item. Must preserve all detail. Let's parse responsibilities: "Supervision and development of up to three full-time hybrid marketing and communication team members which includes selection, hiring, motivation, and evaluation to assist in their professional development and effectiveness;Proactively providing opportunities for them to develop and showcase their abilities and accomplishments. Includes the delegation and execution of work assignments to team members, regular and periodic face-to-face check-ins, mid-year and annual performance evaluations, and other coaching and development as needed;Create compelling and engaging content that raises the profile of the business college and supports enrollment and fundraising objectives, including: stories, articles, newsletter columns, social media content and engagement, email, and other pieces related to students, faculty, alumni, corporate and community partners, sponsors, and other relevant stakeholders. Includes the concepting, development, and preparation of written correspondence and slide presentations for the dean and his core team;Manage the production lifecycle for large projects (e.g., Impact magazine), including:The concepting and development of issue themes, story budgets, production and publication schedules, and vendor-provided printing, production, and mailing activities while coordinating with content developers, editors, photographers, videographers, graphic designers, and other relevant stakeholders;On a periodic and regular basis, track, analyze data and content, and report on key metrics to evaluate and report on the effectiveness of campaigns, measure ROI, and make data-driven adjustments for optimizing performance;Participate in the development and execution of the marketing and communications strategy to help promote awareness of the college and its unique value proposition while driving increased levels of engagement among targeted audiences. This includes local, regional, national, and global strategies and tactics;Assist in the development and management of the Marketing and Communications operating budget;Monitor and report on budget status for multimedia content creation and production, including creative development and printing, and ensuring financial reconciliation between expenses incurred and annual budget amounts; andProvide photography support on an as-needed basis (e.g., imagery to support specific narratives related to Costello branding, student experience, career-readiness, research, faculty profiles, centers, naming gift announcements, and promotional efforts)." We need to split by semicolons but careful with internal colons. We'll treat each semicolon-separated chunk as a bullet. Ensure we keep the content. Let's list: 1. Supervision and development of up to three full-time hybrid marketing and communication team members which includes selection, hiring, motivation, and evaluation to assist in their professional development and effectiveness; 2. Proactively providing opportunities for them to develop and showcase their abilities and accomplishments. Includes the delegation and execution of work assignments to team members, regular and periodic face-to-face check-ins, mid-year and annual performance evaluations, and other coaching and development as needed; 3. Create compelling and engaging content that raises the profile of the business college and supports enrollment and fundraising objectives, including: stories, articles, newsletter columns, social media content and engagement, email, and other pieces related to students, faculty, alumni, corporate and community partners, sponsors, and other relevant stakeholders. Includes the concepting, development, and preparation of written correspondence and slide presentations for the dean and his core team; 4. Manage the production lifecycle for large projects (e.g., Impact magazine), including: The concepting and development of issue themes, story budgets, production and publication schedules, and vendor-provided printing, production, and mailing activities while coordinating with content developers, editors, photographers, videographers, graphic designers, and other relevant stakeholders; 5. On a periodic and regular basis, track, analyze data and content, and report on key metrics to evaluate and report on the effectiveness of campaigns, measure ROI, and make data-driven adjustments for optimizing performance; 6. Participate in the development and execution of the marketing and communications strategy to help promote awareness of the college and its unique value proposition while driving increased levels of engagement among targeted audiences. This includes local, regional, national, and global strategies and tactics; 7. Assist in the development and management of the Marketing and Communications operating budget; 8. Monitor and report on budget status for multimedia content creation and production, including creative development and printing, and ensuring financial reconciliation between expenses incurred and annual budget amounts; 9. Provide photography support on an as-needed basis (e.g., imagery to support specific narratives related to Costello branding, student experience, career-readiness, research, faculty profiles, centers, naming gift announcements, and promotional efforts). Now Required Qualifications: list bullet points. The text is a long sentence with semicolons separating items. We'll split similarly. "Bachelor’s degree in related field or the equivalent combination of education and experience;Intermediate marketing skills and experience;Participation in strategic communications campaigns and measuring the results of such campaigns;Expertise with regional and national media outlets; including writing news stories and issuing press releases through an earned media agency or online distribution network;Strong knowledge of marketing and branding best practices, including marketing communications, marketing research, digital marketing, social media marketing, and business storytelling;Excellent written, verbal, interpersonal, problem-solving, organizational, and time management skills;Advanced writing and editing skills, attention to detail and editorial style;Possesses strong conceptual skills, a broad thinker who is able to offer a vision for moving forward;Proficiency in Microsoft Office Suite (e.g., Word, Excel, PowerPoint, Teams, etc.);Ability to create and present robust, strategic, and intentional marketing and communications strategies and tactics based on organizational goals and branding guidelines;Ability to work and make decisions in a leadership capacity, independently and as part of a team, to provide developmental guidance that ensures alignment with organizational goals and brand guidelines, among a diverse group of stakeholders that includes prospective students and their parents, current students, faculty and staff, alumni, donors, sponsors, corporate and community partners, the business community, members of the media, earned and paid media agency personnel, and representatives from other academic and administrative units across George Mason University;Ability to independently set and manage project objectives and timelines to ensure completion through contacts with faculty, staff, copy writers, editors, vendors, agency resources, contractors, student workers, volunteers, designers, architects, and exhibit fabricators;Strong ability to analyze data and content, interpret results and provide relevant insights, develop actionable recommendations for optimizing for engagement and ROI, and to summarize in an executive-level reporting format;Creativity, organization, deadline-driven enthusiasm, and an ability to articulate the vision, mission, and values of the Costello College of Business through content created for various digital and traditional platforms; andAbility to work virtually (2 days) and on-site (3 days), and other days as the needs of the business college require." We need to split by semicolons, but note some items have internal semicolons? Not many. We'll treat each semicolon as delimiter. Let's list: 1. Bachelor’s degree in related field or the equivalent combination of education and experience 2. Intermediate marketing skills and experience 3. Participation in strategic communications campaigns and measuring the results of such campaigns 4. Expertise with regional and national media outlets; including writing news stories and issuing press releases through an earned media agency or online distribution network Note: This item includes a semicolon inside? Actually it's "Expertise with regional and national media outlets; including writing news stories and issuing press releases through an earned media agency or online distribution network". The semicolon splits "Expertise with regional and national media outlets" and "including writing news stories...". That would break incorrectly. Better to keep as one bullet: "Expertise with regional and national media outlets, including writing news stories and issuing press releases through an earned media agency or online distribution network". Since original had a semicolon, but we can treat as part of same bullet. However rule: we must preserve ALL substantive information; we can adjust punctuation but not lose meaning. We'll keep as one bullet. Similarly other items may have internal commas but not semicolons. Let's parse manually: - Bachelor’s degree in related field or the equivalent combination of education and experience - Intermediate marketing skills and experience - Participation in strategic communications campaigns and measuring the results of such campaigns - Expertise with regional and national media outlets; including writing news stories and issuing press releases through an earned media agency or online distribution network - Strong knowledge of marketing and branding best practices, including marketing communications, marketing research, digital marketing, social media marketing, and business storytelling - Excellent written, verbal, interpersonal, problem-solving, organizational, and time management skills - Advanced writing and editing skills, attention to detail and editorial style - Possesses strong conceptual skills, a broad thinker who is able to offer a vision for moving forward - Proficiency in Microsoft Office Suite (e.g., Word, Excel, PowerPoint, Teams, etc.) - Ability to create and present robust, strategic, and intentional marketing and communications strategies and tactics based on organizational goals and branding guidelines - Ability to work and make decisions in a leadership capacity, independently and as part of a team, to provide developmental guidance that ensures alignment with organizational goals and brand guidelines, among a diverse group of stakeholders that includes prospective students and their parents, current students, faculty and staff, alumni, donors, sponsors, corporate and community partners, the business community, members of the media, earned and paid media agency personnel, and representatives from other academic and administrative units across George Mason University - Ability to independently set and manage project objectives and timelines to ensure completion through contacts with faculty, staff, copy writers, editors, vendors, agency resources, contractors, student workers, volunteers, designers, architects, and exhibit fabricators - Strong ability to analyze data and content, interpret results and provide relevant insights, develop actionable recommendations for optimizing for engagement and ROI, and to summarize in an executive-level reporting format - Creativity, organization, deadline-driven enthusiasm, and an ability to articulate the vision, mission, and values of the Costello College of Business through content created for various digital and traditional platforms - Ability to work virtually (2 days) and on-site (3 days), and other days as the needs of the business college require Note the last item originally had "andAbility to work virtually..." with no space before and. We'll fix. Now Preferred Qualifications: list bullet points. "Master’s degree in related field;Marketing, advertising experience;Professional work experience in higher education strongly preferred;Proficiency in multimedia editing software (e.g., Canva and Adobe Creative Suite software including InDesign, Photoshop