Assistant Director of Marketing and Communications

About the role

The Assistant Director of Marketing and Communications for Carolina Housing leads the department’s marketing and communications efforts for housing services, facilities, and programs. This position develops and implements an integrated, strategic approach to communications and marketing that engages students and their families and supports departmental priorities.

The primary goal is to maximize participation across housing initiatives, with an emphasis on maintaining full occupancy in undergraduate and graduate housing; increasing student staff and residential learning program applications; and supporting conference services utilization. The Assistant Director promotes the value of on-campus living through clear, consistent, and effective messaging.

Responsibilities

• Provide strategic direction and oversight for Carolina Housing communications and marketing initiatives.
• Lead the marketing team and oversee departmental websites, social media platforms, print and digital publications, and campuswide messaging.
• Develop communications strategies for complex and highly visible projects.
• Oversee department branding and design within housing facilities and office spaces.
• Collaborate with department staff and campus communications partners to advance departmental goals and enhance the overall residential experience.

Qualifications

Reports to the Director of Administrative Services.