Assistant Director, Brand & Program Marketing

Feeding Tampa Bay serves ten counties in West Central Florida and is a leader in hunger relief across the region. Last year, we served 85M meals to neighbors through direct service and a network of 400+ food pantry partners. We are redefining what it means to feed our region by creating pathways to possibilities for nearly 1 million people, connecting and convening solutions, partners, and resources that nourish long-term stability. As part of the Feeding America Network, we work to dismantle barriers for individuals, families, and seniors. At Feeding Tampa Bay, we drive change while embracing and celebrating collective and individual impact through our Grow Code: honor all, conquer together, be imaginists, speak with truth, and stay rooted in the mission.

About the role

The Assistant Director, Brand & Program Marketing is responsible for shaping and executing Feeding Tampa Bay’s brand and program marketing strategy. This role partners with the Senior Director of Marketing to support the organization’s evolution from a food bank to a mission-driven organization addressing the root causes of hunger insecurity. The Assistant Director leads awareness-building and mission-forward marketing initiatives, develops a clear and differentiated brand narrative, and establishes program marketing as a formal capability within the organization. This strategic and hands-on leadership role involves both planning and execution, building processes, and leading a small team.

Responsibilities

• Brand and Mission Awareness Leadership
  • Partner with the Senior Director of Marketing to develop and execute brand and program marketing strategies aligned with organizational priorities.
  • Translate Feeding Tampa Bay’s vision, mission, and evolution into clear, consistent, and compelling messaging for external audiences.
  • Lead mission awareness and brand-building campaigns that strengthen public understanding of Feeding Tampa Bay’s role, impact, and long-term vision.
  • Support the development of a differentiated brand narrative applied consistently across campaigns, programs, and audience touchpoints.
  • Ensure marketing strategies and messaging reflect a people-first, community-centered, and dignity-driven approach.
• Program Marketing Function Development
  • Establish and scale program marketing as a defined function within the organization.
  • Collaborate with Marketing operations to develop planning frameworks, intake processes, prioritization methods, and cross-functional workflows.
  • Partner with program leaders and internal stakeholders to position programs clearly, accurately, and accessibly.
  • Develop go-to-market strategies and campaign plans for new and existing programs, services, and community initiatives.
  • Lead development of campaign briefs, messaging frameworks, channel recommendations, content direction, and rollout plans.
  • Bring structure and accountability to program marketing through clear timelines, roles, workflows, and follow-through.
• Multi-Audience Strategy and Execution
  • Create audience-specific messaging and activation strategies for neighbors, volunteers, community partners, and supporters while maintaining a cohesive brand narrative.
  • Oversee execution of integrated marketing initiatives in collaboration with internal creative resources, marketing operations, social media, and external agency partners.
  • Support content and channel execution tied to brand and program campaigns, including digital and communications work.
  • Align campaign strategy and execution with the needs, motivations, and barriers of distinct audiences.
  • Ensure campaigns and program marketing efforts are relevant, accessible, and effective across priority audiences.
• Team Leadership and Hiring
  • Directly manage two Program Marketing Managers, providing coaching, support, performance feedback, and professional development.
  • Recruit, hire, and onboard two direct reports in partnership with organizational hiring processes.
  • Create role clarity, establish expectations, and support strong team performance and accountability.
  • Build team capability by strengthening strategic thinking, executional excellence, and cross-functional collaboration.
  • Serve as a trusted extension of the Senior Director of Marketing, advancing high-priority initiatives with increasing ownership.
• Insight, Measurement, and Planning Discipline
  • Build a stronger audience insight practice by identifying information gaps, gathering feedback, and synthesizing learnings into actionable recommendations.
  • Establish and track KPIs and OKRs for brand and program marketing efforts in partnership with the Senior Director of Marketing and Marketing Operations.
  • Monitor campaign and program performance, assess effectiveness, and recommend optimizations based on data and audience response.
  • Support annual and campaign-level planning by defining goals, success measures, and performance expectations.
  • Use insights, measurement, and learnings to improve decision-making, prioritization, and future marketing strategy.
• Scope of Role
  • Focuses on brand marketing, mission awareness, and program marketing.
  • Not responsible for fundraising or development marketing strategy.
  • Not a marketing operations position but works closely with Marketing Operations to support planning, execution, measurement, and process development.
  • Includes both strategic leadership and hands-on execution.
  • Includes direct people management and team-building responsibility.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field preferred.
• Minimum of 6 years of progressive experience in brand marketing, program marketing, integrated marketing, communications, product marketing, or a related field.
• Experience leading integrated campaigns and marketing initiatives from strategy through execution.
• Experience developing audience-centered messaging and strategies across multiple stakeholder groups.
• Experience building or improving marketing processes, planning frameworks, and cross-functional collaboration models.
• Experience establishing and tracking KPIs and/or OKRs and applying insights to improve marketing effectiveness.
• Prior experience managing people, including coaching, developing, and supporting team performance; required.
• Experience recruiting, hiring, and onboarding team members preferred.
• Experience in mission-driven or nonprofit organizations preferred but not required; corporate sector experience in brand marketing, product marketing, and go-to-market roles is also valued.
• Willingness to actively participate in mission-driven programs, such as food distribution initiatives and disaster relief operations as needed.

Pay

$77,800 - $82,620

Schedule

• Mostly onsite or hybrid (2x per week).
• Core hours: 8:00 AM - 4:00 PM.
• Exempt status.