Director, Brand Marketing & Programming

About the role

The Director, Brand Marketing & Programming reports to the SVP, Marketing and leads brand marketing and programming strategy & execution for the SEG-managed business in the Seaport neighborhood in Lower Manhattan — building strategy and directly owning tactical planning, execution and reporting for neighborhood-wide initiatives.

Responsibilities

• Drive awareness, visitation and top-line revenue for owned & tenant businesses through a mix of always-on and initiative-specific messaging and programming — spanning earned media/PR, paid & digital marketing, community & tenant partnerships, neighborhood-wide events/campaigns and social media, including influencer partnerships.
• Own agency relationships with the PR, Paid Media and Influencer Agencies of Record — guiding strategy and holding internal and external partners accountable for strong execution and continuous visibility.
• Act as community development manager for the Seaport, building initiatives with local residential and commercial buildings, tourism stakeholders and community partners to drive neighborhood loyalty, awareness and revenue.
• Plan and execute neighborhood-wide programming with strategic partners, community stakeholders and owned businesses, defining and achieving break-even programming objectives.
• Build content and messaging strategies positioning the Seaport as a must-visit destination, supporting owned businesses, tenants, partners and initiatives to drive awareness, intent and conversion.
• Oversee owned social media channels (resources, strategy and messaging) and establish influencer partnership strategies across owned businesses with external agencies.
• Own budget accountability, including tracking marketing spend, maintaining the marketing invoice tracker, sharing monthly accruals on time, and reviewing monthly P&Ls with accounting and business stakeholders.
• Contribute to weekly, monthly, quarterly and annual reporting — including bi-weekly