Assistant Director, Marketing

About the Role

This position will work with the Associate Athletic Director of Marketing and Creative Services to implement comprehensive email marketing and digital advertising plans to drive revenue for Tulane Athletics. The role focuses on utilizing digital advertising, email campaigns, marketing automation, and lead generation to grow the Tulane fan base, with the goal of increasing ticket sales, fundraising, sponsorship, and other ancillary revenue. The position collaborates with multiple departments in Athletics, including ticketing, development, sponsorships, and creative services, and organizes game presentation elements for women’s basketball and assigned non-ticketed sports.

Responsibilities

• Execute comprehensive digital marketing plans to drive revenue (35%)
  • Develop comprehensive digital and social media marketing plans with the Associate Athletic Director of Marketing & Creative Services to drive ticket sales for all five ticketed sports and increase annual fund donations.
  • Execute digital advertising and social media marketing campaigns to promote season tickets, mini plans, single game tickets, and donations to the Green Wave Club.
  • Identify and target new potential ticket buyers and donors in collaboration with the ticket office and development staff.
  • Execute lead generation campaigns via social media, email, and digital advertising to produce leads for the ticket sales staff.
  • Stay abreast of industry trends, emerging marketing techniques, and best practices to continuously innovate and improve marketing strategies.
• Manage email and automated marketing efforts (30%)
  • Manage a robust email marketing program using Oracle Eloqua in conjunction with the Associate Athletic Director of Marketing and Creative Services.
  • Create automated workflows and email campaigns with Paciolan to enhance ticket sales and fundraising efforts.
  • Track campaign performance, analyze results, and adjust strategies to maximize effectiveness.
• Organize and coordinate in-game elements for assigned sports (30%)
  • Serve as the primary marketing contact for women’s basketball and other assigned non-ticketed sports.
  • Create promotional schedules to drive attendance, including engaging theme nights and giveaways.
  • Collaborate with the ticket office to implement ticket deals and promotions to drive sales.
  • Write scripts and timelines for assigned sports.
  • Coordinate all in-game elements for home events of assigned sports, including promotions, presentations, videoboard, music, and entertainment.
  • Assist in executing game presentation elements for all home football games.
• Other Duties (5%)
  • Perform other duties as requested or required.

Requirements

• Education and Experience:
  • Bachelor’s Degree in marketing, sports management, communications, or a related field and 1 year of marketing experience, or
  • High School Diploma/Equivalent and 3 years of marketing experience.
• Knowledge, Skills, and Abilities:
  • Excellent written and oral communication skills.
  • Ability to work independently and collaboratively.
  • Ability to interact effectively with coaches, administrators, student-athletes, and vendors.
  • Extremely organized, self-starter, and intrinsically motivated.
  • Strong time management skills and attention to detail.
  • Analytical skills to make data-driven decisions.
  • Working knowledge of Microsoft Office Suite, Adobe Creative Suite, email, and social media platforms.
  • Ability to work evenings and weekends during games and special events, as needed.

Preferred Qualifications

• Master’s Degree.
• Marketing experience at the NCAA Division-I level.
• Experience using Oracle Eloqua for email and marketing automation.

Compliance

Ensures all Department of Athletics and University-related activities operate in full compliance with university, conference, and NCAA rules and regulations. Responsibilities include attending compliance seminars, seeking interpretations from the compliance staff, reporting potential rules violations, completing required compliance paperwork, and monitoring all program activities to maintain compliance.