Assistant Director, Marketing

Location: New Orleans, Louisiana
Type: Full-time

About the role

This position will work with the Associate Athletic Director of Marketing and Creative Services to implement comprehensive email marketing and digital advertising plans to drive revenue for Tulane Athletics. This person will utilize digital advertising, email campaigns, marketing automation, and lead generation to grow the Tulane fan base with the goal of increasing ticket sales, fundraising, sponsorship, and other ancillary revenue. This role collaborates with multiple departments in Athletics, including ticketing, development, sponsorships, and creative services, and organizes and coordinates all game presentation elements for women’s basketball and assigned non-ticketed sports.

Responsibilities

• Execute comprehensive digital and social media marketing plans to drive ticket sales for all five ticketed sports and increase annual fund donations.
• Develop and execute digital advertising and social media marketing campaigns to promote season tickets, mini plans, single game tickets, and donations to the Green Wave Club.
• Collaborate with the ticket office and development staff to identify and target new potential ticket buyers and donors.
• Execute lead generation campaigns via social media, email, and digital advertising to produce leads for the ticket sales staff.
• Stay abreast of industry trends, emerging marketing techniques, and best practices to continuously innovate and improve marketing strategies.
• Manage a robust email marketing program using Oracle Eloqua in conjunction with the Associate Athletic Director of Marketing and Creative Services.
• Work with Paciolan to create automated workflows and email campaigns that enhance ticket sales and fundraising efforts.
• Track campaign performance, analyze results, and adjust as needed to maximize effectiveness.
• Serve as the primary marketing contact for women’s basketball and other assigned non-ticketed sports.
• Create promotional schedules to drive attendance for assigned sports, including engaging theme nights and giveaways.
• Collaborate with the ticket office to implement ticket deals and promotions to drive sales.
• Write scripts and timelines for assigned sports.
• Coordinate all in-game elements for home events of assigned sports, including promotions, presentations, videoboard, music, and entertainment.
• Help execute game presentation elements for all home football games.
• Perform other duties as requested or required.

Requirements

• Bachelor’s Degree in marketing, sports management, communications, or a related field or High School Diploma/Equivalent with 3 years of marketing experience.
• 1 year of marketing experience (if holding a Bachelor’s Degree).
• Excellent written and oral communication skills.
• Ability to work independently and collaboratively.
• Ability to interact effectively with coaches, administrators, student-athletes, and vendors.
• Extremely organized, self-starter, and intrinsically motivated.
• Strong time management skills and attention to detail.
• Analytical skills to make data-driven decisions.
• Working knowledge of Microsoft Office Suite, Adobe Creative Suite, email, and social media platforms.
• Ability to work evenings and weekends during games and special events, as needed.

Preferred Qualifications

• Master’s Degree.
• Marketing experience at the NCAA Division-I level.
• Experience using Oracle Eloqua for email and marketing automation.

Compliance

Ensures that all Department of Athletics and University-related activities operate in full compliance with university, conference, and NCAA rules and regulations. Responsibilities include attending compliance seminars, seeking interpretations from the compliance staff, reporting potential rules violations, completing required compliance paperwork, and monitoring all program activities to maintain compliance.

About Tulane University

Founded in 1834, Tulane is one of the most highly regarded and selective independent research universities in the United States. A member of the prestigious Association of American Universities, Tulane offers undergraduate, graduate, and professional degrees across liberal arts, science and engineering, architecture, business, law, social work, medicine, and public health and tropical medicine. With a seventeen-sport program competing in the American Athletic Conference, Tulane Athletics boasts one of the oldest and most storied athletics programs in the Southeast and the nation.