Assistant Director of Brand Communications
for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. Remove boilerplate, navigation, legal, EEO, etc. Also remove duplicated lines. Keep substantive info. Let's parse the posting. Job title: Athletics Communications Manager? Actually Job Profile: Athletics Communications Manager. But we must not repeat job title as heading. We have sections: - Job Summary: description. - Key Job Responsibilities: list. - Department: Wisconsin Athletics, Brand Communications - Compensation: The minimum salary is $67,412, depending on qualifications and experience. - Required Qualifications: Minimum of two years of experience in sports marketing, communications, or a related field at the collegiate or professional level. - Preferred Qualifications: list bullet points. - Education: Bachelor’s degree required - Conditions of Appointment: This is a 100% Academic Staff appointment. Salary will be assigned within the appropriate range, commensurate with the candidate's qualifications and experience. An excellent benefits package is also included. Successful applicants are responsible for ensuring their eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without need of employer sponsorship) on or before the effective date of appointment. - Contact Information: Eric Weycker (eweycker@wisc.edu) - Institutional Statement on Diversity: (EEO boilerplate) we need to remove EEO/equal-opportunity boilerplate. So we should drop that. - Also remove: Current Employees: If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process. Job Category: Academic Staff Employment Type: Regular Job Profile: Athletics Communications Manager (these are metadata; we can fold minor metadata into a short
or drop it). The instruction: do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. So we can include a short paragraph with maybe "Job Category: Academic Staff; Employment Type: Regular; Department: Wisconsin Athletics, Brand Communications". But we already have Department separate. We could include a short paragraph for metadata like "Job Category: Academic Staff; Employment Type: Regular". But we need to preserve ALL substantive information; do NOT invent or summarize away detail. So we need to keep the metadata like Job Category, Employment Type, maybe Job Profile? The instruction says do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. So we can include a
containing those metadata lines. We also need to remove application instructions (How to Apply, etc.) and boilerplate like Conditions of Appointment? Actually Conditions of Appointment includes substantive info about appointment type, salary range, benefits, work eligibility. That's substantive; we should keep. However we need to avoid boilerplate like "Conditions of Appointment" maybe it's okay as a heading? The allowed headings list includes Benefits, Pay, Schedule. Conditions of Appointment could be considered part of Benefits/Pay. But we can incorporate that info into Benefits and Pay sections. We have Compensation: minimum salary $67,412, depending on qualifications and experience. Also Conditions of Appointment says salary will be assigned within appropriate range, commensurate with qualifications and experience. An excellent benefits package is also included. So we can create a Pay section with the salary info, and a Benefits section mentioning excellent benefits package. We also have Schedule? Not mentioned. So we should not create Schedule section. We have Skills? Could be derived from Preferred Qualifications list (skills). But we have a separate Skills heading allowed. We could put the preferred qualifications under Skills. However we also have Required Qualifications and Preferred Qualifications. The allowed headings include Requirements, Qualifications, Skills. We need to decide mapping. We have Required Qualifications: Minimum of two years of experience in sports marketing, communications, or a related field at the collegiate or professional level. Preferred Qualifications: list of skills. Education: Bachelor’s degree required. We could have a Qualifications section that includes Required Qualifications and Education. Or we could have Requirements for responsibilities? Actually Responsibilities heading is for duties. Requirements heading could be for required qualifications. Qualifications heading could be for preferred qualifications? Or we could combine. Better to follow typical structure: About the role (job summary), Responsibilities (key job responsibilities), Requirements (required qualifications), Qualifications (preferred qualifications + education), Skills (maybe derived from preferred qualifications), Benefits, Pay. But we must not create sections with filler/placeholder text. Ensure each section has real specific content. Let's extract content: About the role (Job Summary): "The UW Brand Communications department is seeking an Assistant Director of Brand Communications to join our team and be a central piece of the brand storytelling for Wisconsin Athletics and its teams. This position will serve as the primary communications contact for our women’s basketball program in addition to other sports as assigned. Looking for a highly motivated individual to creatively plan, implement and supervise our communication strategy, represent sports programs at events and serve as liaison between departments to promote athletic program and institutional communication goals. May supervise personnel with a work unit communications team." That's substantive. Responsibilities (Key Job Responsibilities): list: - Assists in development of all strategic communication initiatives - Identifies and monitors all media relations, publicity, and player promotion requirements - Edits and distributes athletic communication materials for internal and external audiences - Manages communication of athletic statistics and record keeping We need to put each as
- .
Requirements (Required Qualifications): "Minimum of two years of experience in sports marketing, communications, or a related field at the collegiate or professional level."
Qualifications (Preferred Qualifications + Education): Preferred qualifications list:
- Excellent written and verbal communication skills
- Ability to creatively tell stories about student-athletes, coaches and teams using various communications methods including social media, graphic design, video and written content
- Experience working with local and national media
- Strong computer background with working knowledge of Microsoft Word, Excel, Adobe software
- Experience with photography and basic photo editing
- Ability to work with students, coaches and administrators in a broad range of situations
- Willingness and ability to work long hours, including evenings and weekends
- Knowledge of NCAA rules and guidelines and experience working in an atmosphere of NCAA compliance
- Ability to develop and implement innovative approaches and solutions
- Work well independently and in teams
- Flexible in accepting new responsibilities
Education: Bachelor’s degree required.
We could put Education under Qualifications as well.
Skills: Could be a subset of preferred qualifications focusing on skills like communication, storytelling, media relations, computer software, photography, etc. But we already have Qualifications; maybe we can omit Skills to avoid duplication. However the instruction says prefer a few substantive sections over many thin ones. So we could combine Preferred Qualifications and Education into a Qualifications section, and maybe not have Skills. Or we could have Skills separate and Qualifications for required only. Let's see.
We have headings allowed: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule.
We need to include sections only when posting has real specific content.
We have content for About the role, Responsibilities, Requirements (required qualifications), Qualifications (preferred qualifications + education), Benefits (excellent benefits package), Pay (minimum salary $67,412). We don't have Schedule. Skills could be derived from preferred qualifications but we already have Qualifications; maybe we can still include Skills as a separate section listing specific skills like "Excellent written and verbal communication skills", "Ability to creatively tell stories...", "Experience working with local and national media", "Strong computer background with working knowledge of Microsoft Word, Excel, Adobe software", "Experience with photography and basic photo editing", "Ability to work with students, coaches and administrators", "Willingness and ability to work long hours...", "Knowledge of NCAA rules...", "Ability to develop and implement innovative approaches...", "Work well independently and in teams", "Flexible in accepting new responsibilities". That's essentially the same as preferred qualifications. If we put them under Skills, we would duplicate content if we also have Qualifications. Better to combine.
Thus we can have:
- About the role (
About the role
...
) - Responsibilities (Responsibilities
- ...
Requirements
Minimum of two years of experience in sports marketing, communications, or a related field at the collegiate or professional level.
) - Qualifications (Qualifications
- ... (preferred qualifications) ...
Bachelor’s degree required.
) - Benefits (Benefits
An excellent benefits package is also included.
) - Pay (Pay
The minimum salary is $67,412, depending on qualifications and experience.
) We should also include maybe a short paragraph for metadata like Job Category and Employment Type. Could be placed after About the role? But we need to preserve all substantive information. The metadata includes: Current Employees: If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process. Job Category: Academic Staff Employment Type: Regular Job Profile: Athletics Communications Manager We should not include application instructions. The "Current Employees: ..." is a note for internal applicants; it's substantive? It's about application process, which we are told to remove application instructions. So we should remove that line. Job Category and Employment Type are metadata; we can fold into a short. Job Profile is essentially the job title, which we should not repeat as heading but we can include in metadata paragraph. Thus we can add a
after the heading maybe before About the role: "Job Category: Academic Staff; Employment Type: Regular; Job Profile: Athletics Communications Manager." But the instruction says: do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. So we can include a short paragraph with that metadata. We also have Department: Wisconsin Athletics, Brand Communications. That's substantive; we could include in About the role or separate paragraph. Could add to About the role paragraph or separate
. Probably better to include in About the role paragraph: "The UW Brand Communications department is seeking...". Already mentions department. So we may not need separate. Contact Information: Eric Weycker (eweycker@wisc.edu). That's substantive; we could include a
for contact. Conditions of Appointment: includes info about appointment type, salary range, benefits, work eligibility. We already captured salary and benefits; we also have info about 100% Academic Staff appointment, work eligibility. That's substantive; we could include a
under maybe Requirements or a separate section like "Appointment Details". But we don't have a heading for that; we could incorporate into Benefits or Pay or a general paragraph. Since we have Benefits and Pay sections, we could add a note about appointment type and work eligibility in a separate
maybe under a heading like "Appointment". But not in allowed headings. Could fold into Benefits or Pay? Might be okay to add a
after Benefits about "This is a 100% Academic Staff appointment. Successful applicants are responsible for ensuring their eligibility to work in the United States...". That's substantive. We must not include EEO boilerplate, diversity statement, legal, etc. So remove those. Also remove "Conditions of Appointment" heading itself? We can just embed the content. Now let's craft HTML. We'll output:
Job Category: Academic Staff; Employment Type: Regular; Job Profile: Athletics Communications Manager.
About the role
The UW Brand Communications department is seeking an Assistant Director of Brand Communications to join