VP Product Marketing - Global
Preservica · Boston, MA · 1 mo ago
HybridFull-time
We need to output HTML fragment with sections: headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections that have real specific content. The posting includes: description of role, responsibilities (What You'll Do), success criteria (What Success Looks Like), About You (qualifications/experience), Why Preservica? (benefits? maybe culture). No explicit Pay, Schedule, Benefits. So we should not create those sections. We can have sections: About the role (maybe intro), Responsibilities (What You'll Do), Qualifications/Requirements (About You), maybe Benefits (Why Preservica?). The instruction: Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It implies we should use those headings where appropriate; we could also add other headings if needed but better to stick to those. We could incorporate success criteria into Responsibilities or a separate "Requirements"? Not ideal. Maybe we can add a section "What Success Looks Like" as
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections that have real specific content. The posting includes: description of role, responsibilities (What You'll Do), success criteria (What Success Looks Like), About You (qualifications/experience), Why Preservica? (benefits? maybe culture). No explicit Pay, Schedule, Benefits. So we should not create those sections. We can have sections: About the role (maybe intro), Responsibilities (What You'll Do), Qualifications/Requirements (About You), maybe Benefits (Why Preservica?). The instruction: Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can choose appropriate headings. We need to preserve all substantive information, not invent. Remove boilerplate like EEO etc. At end there is "Preservica are an Equal Opportunities Employer. Come join us!" That's boilerplate EEO; remove. Also "Preservica are an Equal Opportunities Employer." Remove. Also maybe "Come join us!" is fluff; but it's part of Why Preservica? Might keep as part of Why Preservica? but it's generic. Could keep but it's not substantive. Might drop.
We need to output only HTML fragment, no markdown fences.
Structure:
About the role
About the role
... intro paragraph(s) ...
Responsibilities
- ... each bullet from What You'll Do ...
What Success Looks Like
but not in list of allowed headings; but we could treat as part of Responsibilities or a separate section like "Success Metrics". However instruction says use those headings examples but not limited? It says "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It implies we should use those headings where appropriate; we could also add other headings if needed but better to stick to those. We could incorporate success criteria into Responsibilities or a separate "Requirements"? Not ideal. Maybe we can add a section "What Success Looks Like" as but not in list; risk. Better to incorporate into Responsibilities or a separate "Requirements"? Actually success criteria are outcomes expected; could be part of "About the role" or separate "Expectations". But we can create a section "What Success Looks Like" as though not listed; but instruction says use those headings (e.g.) meaning those are examples, not exclusive. It's probably okay to add other headings if needed. However they said "Prefer a few substantive sections over many thin ones." So maybe combine success into Responsibilities or About.
We could have sections: About the role (intro + success), Responsibilities, Qualifications (About You), Benefits (Why Preservica?). Let's craft.
Extract substantive content:
Intro: "Shape the Story. Drive the Market. Lead the Function. Are you an accomplished Product Marketing Professional? Able to lead from the front, mentoring and motivating a (small) global team? Do you have hands on experience across government and regulated industries? Are you ready to own and lead Product Marketing across a growing SaaS solutions provider? We are Preservica, a global leader in Active Digital Preservation, trusted by organizations to preserve their most important digital records for decades to come. From national archives and government agencies to universities and global enterprises, our customers rely on us to ensure critical information remains accessible, compliant, and defensible. Right now we're looking for a VP, Product Marketing to lead our global product marketing function and play a pivotal role in our next phase of growth. Reporting directly to the COO, you'll own the global product marketing strategy, build and lead a high-performing US team, and unify our existing UK product marketing team into a single world-class function. Your work will directly influence how the market understands Preservica, how we expand into new sectors, and how we position ourselves as the leader in Active Digital Preservation."
That's about role.
Responsibilities (What You'll Do):
- Own the Global Product Marketing Function - Lead product marketing across the business, bringing together teams in the US and UK under a single strategy, messaging framework, launch calendar, and set of priorities.
- Define Positioning & Messaging - Create compelling market narratives that resonate with both our established customer base and new growth markets, particularly those operating in highly regulated environments where compliance, governance, audit readiness, and retention obligations are critical.
- Drive Expansion into New Markets - Identify and evaluate new segments, develop market-entry strategies, and equip go-to-market teams with the positioning, proof points, and enablement needed to win.
- Partner with Product Leadership - Work closely with Product Management to ensure customer and market insights influence the roadmap while translating future product innovation into compelling launch strategies.
- Enable Sales & Channel Success - Create impactful sales and partner enablement programmes that drive adoption and support revenue growth across direct and indirect channels.
- Elevate Demand Generation - Provide clear messaging, audience insights, and value propositions that help demand marketing teams maximise awareness, engagement, and conversion.
- Expand Our Microsoft Ecosystem Story - Help strengthen the market positioning of Preserve365, highlighting the value of Active Digital Preservation within Microsoft 365 environments and the broader Microsoft partner ecosystem.
Success Looks Like (could be part of About the role or separate). We'll maybe add a subsection under About the role after intro: "What Success Looks Like" as ? But we only allowed . Could incorporate as bullet list under Responsibilities? Might be okay to add a separate for "What Success Looks Like". It's substantive. Let's do that.
Success criteria:
- Established a unified global positioning and messaging framework
- Built a repeatable go-to-market motion for at least one new growth segment
- Delivered enablement programmes that sales teams and partners actively use
- Identified and addressed key positioning gaps through evidence-led strategy
- Created a single, high-performing global product marketing organization
- Developed a strong operating rhythm with Product Management that influences both launches and roadmap decisions
About You (Qualifications/Requirements):
- You are a strategic and hands-on product marketing leader who thrives in high-growth SaaS environments.
- You'll likely bring:
- Significant experience leading Product Marketing within a scaling SaaS business
- A track record of building and developing high-performing teams
- Experience managing distributed global teams across the US and international markets
- Strong understanding of regulated industries, compliance, governance, records management, or related sectors
- Proven success developing positioning, messaging, launch strategies, and go-to-market initiatives
- Credibility and influence with Product Management and executive stakeholders
- A bias for action and the ability to move seamlessly between strategy and execution
- Strong commercial awareness and customer-centric thinking
- Experience leveraging AI tools to accelerate productivity and decision-making
- Experience working within the Microsoft ecosystem or partner channel (highly desirable)
Why Preservica? (Benefits):
- This is a rare opportunity to join an established category leader at a pivotal point in its growth journey.
- You'll have executive visibility, ownership of a global function, direct access to senior leadership, and the opportunity to shape how an entire market understands the value of digital preservation, governance, and compliance.
- If you're excited by the challenge of building, influencing, and scaling a global product marketing organization while helping customers solve critical information governance challenges, then we should talk!
We should not include EEO line.
Now produce HTML:
About the role
though not listed; but instruction says use those headings (e.g.) meaning those are examples, not exclusive. It's probably okay to add other headings if needed. However they said "Prefer a few substantive sections over many thin ones." So maybe combine success into Responsibilities or About.
We could have sections: About the role (intro + success), Responsibilities, Qualifications (About You), Benefits (Why Preservica?). Let's craft.
Extract substantive content:
Intro: "Shape the Story. Drive the Market. Lead the Function. Are you an accomplished Product Marketing Professional? Able to lead from the front, mentoring and motivating a (small) global team? Do you have hands on experience across government and regulated industries? Are you ready to own and lead Product Marketing across a growing SaaS solutions provider? We are Preservica, a global leader in Active Digital Preservation, trusted by organizations to preserve their most important digital records for decades to come. From national archives and government agencies to universities and global enterprises, our customers rely on us to ensure critical information remains accessible, compliant, and defensible. Right now we're looking for a VP, Product Marketing to lead our global product marketing function and play a pivotal role in our next phase of growth. Reporting directly to the COO, you'll own the global product marketing strategy, build and lead a high-performing US team, and unify our existing UK product marketing team into a single world-class function. Your work will directly influence how the market understands Preservica, how we expand into new sectors, and how we position ourselves as the leader in Active Digital Preservation."
That's about role.
Responsibilities (What You'll Do):
- Own the Global Product Marketing Function - Lead product marketing across the business, bringing together teams in the US and UK under a single strategy, messaging framework, launch calendar, and set of priorities.
- Define Positioning & Messaging - Create compelling market narratives that resonate with both our established customer base and new growth markets, particularly those operating in highly regulated environments where compliance, governance, audit readiness, and retention obligations are critical.
- Drive Expansion into New Markets - Identify and evaluate new segments, develop market-entry strategies, and equip go-to-market teams with the positioning, proof points, and enablement needed to win.
- Partner with Product Leadership - Work closely with Product Management to ensure customer and market insights influence the roadmap while translating future product innovation into compelling launch strategies.
- Enable Sales & Channel Success - Create impactful sales and partner enablement programmes that drive adoption and support revenue growth across direct and indirect channels.
- Elevate Demand Generation - Provide clear messaging, audience insights, and value propositions that help demand marketing teams maximise awareness, engagement, and conversion.
- Expand Our Microsoft Ecosystem Story - Help strengthen the market positioning of Preserve365, highlighting the value of Active Digital Preservation within Microsoft 365 environments and the broader Microsoft partner ecosystem.
Success Looks Like (could be part of About the role or separate). We'll maybe add a subsection under About the role after intro: "What Success Looks Like" as ? But we only allowed . Could incorporate as bullet list under Responsibilities? Might be okay to add a separate for "What Success Looks Like". It's substantive. Let's do that.
Success criteria:
- Established a unified global positioning and messaging framework
- Built a repeatable go-to-market motion for at least one new growth segment
- Delivered enablement programmes that sales teams and partners actively use
- Identified and addressed key positioning gaps through evidence-led strategy
- Created a single, high-performing global product marketing organization
- Developed a strong operating rhythm with Product Management that influences both launches and roadmap decisions
About You (Qualifications/Requirements):
- You are a strategic and hands-on product marketing leader who thrives in high-growth SaaS environments.
- You'll likely bring:
- Significant experience leading Product Marketing within a scaling SaaS business
- A track record of building and developing high-performing teams
- Experience managing distributed global teams across the US and international markets
- Strong understanding of regulated industries, compliance, governance, records management, or related sectors
- Proven success developing positioning, messaging, launch strategies, and go-to-market initiatives
- Credibility and influence with Product Management and executive stakeholders
- A bias for action and the ability to move seamlessly between strategy and execution
- Strong commercial awareness and customer-centric thinking
- Experience leveraging AI tools to accelerate productivity and decision-making
- Experience working within the Microsoft ecosystem or partner channel (highly desirable)
Why Preservica? (Benefits):
- This is a rare opportunity to join an established category leader at a pivotal point in its growth journey.
- You'll have executive visibility, ownership of a global function, direct access to senior leadership, and the opportunity to shape how an entire market understands the value of digital preservation, governance, and compliance.
- If you're excited by the challenge of building, influencing, and scaling a global product marketing organization while helping customers solve critical information governance challenges, then we should talk!
We should not include EEO line.
Now produce HTML:
About the role
. Could incorporate as bullet list under Responsibilities? Might be okay to add a separate for "What Success Looks Like". It's substantive. Let's do that.
Success criteria:
- Established a unified global positioning and messaging framework
- Built a repeatable go-to-market motion for at least one new growth segment
- Delivered enablement programmes that sales teams and partners actively use
- Identified and addressed key positioning gaps through evidence-led strategy
- Created a single, high-performing global product marketing organization
- Developed a strong operating rhythm with Product Management that influences both launches and roadmap decisions
About You (Qualifications/Requirements):
- You are a strategic and hands-on product marketing leader who thrives in high-growth SaaS environments.
- You'll likely bring:
- Significant experience leading Product Marketing within a scaling SaaS business
- A track record of building and developing high-performing teams
- Experience managing distributed global teams across the US and international markets
- Strong understanding of regulated industries, compliance, governance, records management, or related sectors
- Proven success developing positioning, messaging, launch strategies, and go-to-market initiatives
- Credibility and influence with Product Management and executive stakeholders
- A bias for action and the ability to move seamlessly between strategy and execution
- Strong commercial awareness and customer-centric thinking
- Experience leveraging AI tools to accelerate productivity and decision-making
- Experience working within the Microsoft ecosystem or partner channel (highly desirable)
Why Preservica? (Benefits):
- This is a rare opportunity to join an established category leader at a pivotal point in its growth journey.
- You'll have executive visibility, ownership of a global function, direct access to senior leadership, and the opportunity to shape how an entire market understands the value of digital preservation, governance, and compliance.
- If you're excited by the challenge of building, influencing, and scaling a global product marketing organization while helping customers solve critical information governance challenges, then we should talk!
We should not include EEO line.
Now produce HTML:
About the role
About the role
Shape the Story. Drive the Market. Lead the Function. Are you an accomplished Product Marketing Professional? Able to lead from the front, mentoring and motivating a (small) global team? Do you have hands on experience across government and regulated industries? Are you ready to own and lead Product Marketing across a growing SaaS solutions provider? We are Preservica, a global leader in Active Digital Preservation, trusted by organizations to preserve their most important digital records for decades to come. From national archives and government agencies to universities and global enterprises, our customers rely on us to ensure critical information remains accessible, compliant, and defensible. Right now we're looking for a VP, Product Marketing to lead our global product marketing function and play a pivotal role in our next phase of growth. Reporting directly to the COO, you'll own the global product marketing strategy, build and lead a high-performing US team, and unify our existing UK product marketing team into a single world-class function. Your work will directly influence how the market understands Preservica, how we expand into new sectors, and how we position ourselves as the leader in Active Digital Preservation.
What Success Looks Like
- Established a unified global positioning and messaging framework
- Built a repeatable go-to-market motion for at least one new growth segment
- Delivered enablement programmes that sales teams and partners actively use
- Identified and addressed key positioning gaps through evidence-led strategy
- Created a single, high-performing global product marketing organization
- Developed a strong operating rhythm with Product Management that influences both launches and roadmap decisions
Responsibilities
- Own the Global Product Marketing Function - Lead product marketing across the business, bringing together teams in the US and UK under a single strategy, messaging framework, launch calendar, and set of priorities.
- Define Positioning & Messaging - Create compelling market narratives that resonate with both our established customer base and new growth markets, particularly those operating in highly regulated environments where compliance, governance, audit readiness, and retention obligations are critical.
- Drive Expansion into New Markets - Identify and evaluate new segments, develop market-entry strategies, and equip go-to-market teams with the positioning, proof points, and enablement needed to win.
- Partner with Product Leadership - Work closely with Product Management to ensure customer and market insights influence the roadmap while translating future product innovation into compelling launch strategies.
- Enable Sales & Channel Success - Create impactful sales and partner enablement programmes that drive adoption and support revenue growth across direct and indirect channels.
- Elevate Demand Generation - Provide clear messaging, audience insights, and value propositions that help demand marketing teams maximise awareness, engagement, and conversion.
- Expand Our Microsoft Ecosystem Story - Help strengthen the market positioning of Preserve365, highlighting the value of Active Digital Preservation within Microsoft 365 environments and the broader Microsoft partner ecosystem.
Qualifications
- You are a strategic and hands-on product marketing leader who thrives in high-growth SaaS environments.
- Significant experience leading Product Marketing within a scaling SaaS business
- A track record of building and developing high-performing teams
- Experience managing distributed global teams across the US and international markets
- Strong understanding of regulated industries, compliance, governance, records management, or related sectors
- Proven success developing positioning, messaging, launch strategies, and go-to-market initiatives
- Credibility and influence with Product Management and executive stakeholders
- A bias for action and the ability to move seamlessly between strategy and execution
- Strong commercial awareness and customer-centric thinking
- Experience leveraging AI tools to accelerate productivity and decision-making
- Experience working within the Microsoft ecosystem or partner channel (highly desirable)
Benefits
- This is a rare opportunity to join an established category leader at a pivotal point in its growth journey.
- You'll have executive visibility, ownership of a global function, direct access to senior leadership