VP Global Marketing

We need to output HTML fragment with sections only if real content. Use

for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to extract content. From posting: Location: Hybrid- Boston (2 days a week in our Boston Office) Status: Permanent Package: Competitive Salary, Remote/Home Working (with one-off allowance), Flexible Working, (2 Days in the office for our Hybrid workers) Development & Opportunity (Personal & Technical), Medical Insurance, Dental Insurance, Vision Insurance, Life Insurance, Long Term & Short-Term Disability Insurance, Generous 401K (matching) Plan, Flexible Spending Account, Health Savings Account, 15 Days' Vacation + Plus Public Holidays + Buy and Sell Scheme. Then description: At Instem, you’ll empower... (About the role). Then "Reporting to the Chief Commercial Officer..." etc. That's responsibilities. Then "Our Culture & Work Environment." maybe part of About. Then "Why join us as a VP Global Marketing?" repeated. Then sections: What You’ll Be Doing with bullet points (actually paragraphs with semicolons). Those are responsibilities. Then "Ready to Make a Difference? What We’re Looking For" with bullet list of qualifications. We need Benefits: list of benefits given in Package line. Pay: "Competitive Salary" mentioned. No specific number. Should we include Pay section? The rule: never create Pay/Schedule/Benefits sections unless the posting actually states them. It states Competitive Salary, so we can include Pay with that phrase. Schedule: mentions Hybrid- Boston (2 days a week in our Boston Office) and Flexible Working, (2 Days in the office for our Hybrid workers). So schedule info present. So we can include Schedule. Benefits: list many. We must not include boilerplate like EEO, privacy, etc. We must not repeat job title as heading. We must not include Job ID. We need to output only HTML fragment. Structure:

About the role

...

Responsibilities

• ... each duty as li

We need to break responsibilities into list items. The responsibilities are many bullet-like sentences separated by semicolons or line breaks. We'll parse. From "What You’ll Be Doing" section: - Product Commercialization & Strategic Positioning: Define and develop compelling product narratives, use cases, and value propositions that differentiate Instem solutions in preclinical discovery and drug development markets - Map and prioritize stakeholder ecosystems and influencer cohorts (beyond existing users) including study directors, toxicologists, IT leaders, and procurement decision-makers; establish micro-segmentation and persona-driven engagement strategies - Architect coherent pricing and monetization strategy across the product portfolio to create consistency, transparency, and strategic alignment between SaaS subscriptions, episodic services, and bundled offerings - Establish unified platform positioning and cross-product narrative that creates an integrated Instem story; ensure individual products reinforce rather than dilute overall portfolio strategy - Conduct use case identification and market opportunity assessment to quantify addressable opportunity and prioritize go-to-market sequencing by segment and geography - Engage with Product and R&D during the development process; influence strategy decisions early and ensure commercial viability before launch - Assess product-to-strategy fit and recommend repositioning, pausing, or divesting offerings that cannot align with coherent market positioning or commercial objectives - Lead Generation & Pipeline Acceleration: Drive predictable MQL-to-SQL conversion and measurable pipeline impact aligned with product and market positioning - Own global lead generation quota and execute monthly metric review with real-time course correction - Build data-driven demand generation machine that optimizes website enquiry-to-MQL conversion and captures intent signals from target stakeholder personas - Partner with Sales to ensure ABM programs, technical content, and enablement accelerate pipeline conversion and closed-won bookings - Customer Marketing & Market Advocacy: Build retention and expansion revenue through customer-centric engagement and advocacy aligned with product narratives - Establish unified customer experience spanning lifecycle from awareness through advocacy, demonstrating ROI and scientific value - Build customer advocacy program with case studies and testimonials; cultivate customer champions and industry influencers for drug development solutions - Align customer marketing with Sales to support contract renewals, upsells, and net revenue retention - Brand Positioning & Creative Excellence: Elevate corporate brand equity and category leadership in preclinical discovery and drug development across all product lines - Champion bold, distinctive creative across all touchpoints that differentiates Instem and resonates with study directors and pharma/biotech decision-makers - Direct technical content creation (white papers, case studies, webinars, research) that demonstrates scientific rigor, workflow understanding, and commercial value - Ensure all creative and content reinforces product narratives and platform positioning strategy - Engagement Innovation & AI Maturation: Evolve AI capability and scale engagement velocity to capture intent and build pipeline aligned with personas and use cases - Inherit and mature the AI operating model in marketing, advancing beyond current state - Drive engagement innovation across digital and events channels—think strategically different, not just harder - Establish monthly reporting cadence with clean pipeline definitions, accurate conversion metrics, and reliable business intelligence - Team Leadership & Operations: Build and lead high-performing, distributed global marketing team across product strategy, demand generation, product marketing, creative, and operations - Recruit and retain top-tier talent with strong commercial acumen and scientific credibility to execute both strategic and tactical work - Manage marketing budgets, agency partnerships, technology stack, and digital assets with disciplined fiscal stewardship - Act as strategic partner to CCO and Executive team, translating marketing strategy, product narratives, and pipeline metrics into business outcomes. We can turn each bullet into

. Might be many but okay. Now Requirements/Qualifications/Skills: The "What We’re Looking For" section: - Product Commercialization Strategy: Proven track record developing product narratives, positioning strategies, and pricing frameworks; experience influencing product development and making strategic portfolio decisions based on commercial viability and market fit - AI Delivery: Proven track record delivering AI-enabled marketing strategies; experience inheriting and maturing an AI model to drive measurable business outcomes - Life Sciences Expertise: Several years in B2B pharma/biotech, clinical software, or preclinical discovery with deep understanding of scientific workflows, drug development lifecycles, and research operations; ability to engage study directors and domain experts credibly - Global Head Experience: Established experience leading a global marketing organisation at head of function level, with direct reporting responsibility to a CEO or Chief Commercial Officer. - Commercial Acumen: Metrics-driven mindset with expert understanding of marketing automation, CRM, digital attribution, SaaS unit economics, and pricing strategy We need to decide which headings to use: Requirements, Qualifications, Skills. The posting has qualifications. We could put them under

Qualifications

with list. We could also split: Requirements maybe same as qualifications. But we should not create thin sections. Use one section for qualifications. Now Benefits: list from Package line: - Competitive Salary - Remote/Home Working (with one-off allowance) - Flexible Working - (2 Days in the office for our Hybrid workers) (maybe part of schedule) - Development & Opportunity (Personal & Technical) - Medical Insurance - Dental Insurance - Vision Insurance - Life Insurance - Long Term & Short-Term Disability Insurance - Generous 401K (matching) Plan - Flexible Spending Account - Health Savings Account - 15 Days' Vacation + Plus Public Holidays + Buy and Sell Scheme. We need Benefits section only if real content. Yes. Pay: Competitive Salary (maybe also mention remote allowance? but pay is salary). We'll put Pay section with "Competitive Salary". Schedule: Hybrid- Boston (2 days a week in our Boston Office), Flexible Working, (2 Days in the office for our Hybrid workers). We'll put Schedule section with that description. Now About the role: The introductory paragraph(s) before responsibilities: "At Instem, you’ll empower pharmaceutical companies, CROs, government agencies, academic institutions, by providing cutting-edge SaaS solutions and consultancy services designed to help researchers make discoveries, and to accelerate and advance their research programs. You’ll work with technology that supports over 50% of global drug discovery and is trusted by leading pharmaceutical, biotech and CRO organisations worldwide. Reporting to the Chief Commercial Officer, the VP of Global Marketing owns the strategy-to-execution engine that transforms scientific capability into measurable commercial growth. Operating in a SaaS-led life sciences business, you will architect and lead Instem's global marketing function—spanning product commercialization strategy, demand generation, customer advocacy, and engagement—while leading a distributed global team. Your mandate extends beyond tactical marketing support to include fundamental strategic work: developing compelling product narratives, defining stakeholder personas and market segmentation, building coherent pricing and platform positioning strategies, and ensuring marketing influence over product development from early development phases onward. Your north star is predictable MQL-to-revenue conversion that drives bookings. With AI capability and infrastructure already in place, you'll inherit the model, mature it, and scale engagement velocity while ensuring reporting integrity as strategy evolves. Our Culture & Work Environment. You’ll be part of a friendly, solutions-focused environment within a global business of over 400 people. Here, you’ll experience a high-performance culture balanced with genuine flexibility - we trust you to take ownership, deliver meaningful results, and work in a way that suits you. You’ll be encouraged to grow, share your ideas, and make a real impact. We’re passionate about creating a place where you can develop your skills, contribute confidently, and succeed in your career." We can combine into a paragraph. Now we must not include duplicated lines like "Why join us as a VP Global Marketing?" repeated. We'll omit. Now produce HTML. We need to ensure no extra whitespace? It's fine. Let's craft.

About the role

At Instem, you’ll empower pharmaceutical companies, CROs, government agencies, academic institutions, by providing cutting-edge SaaS solutions and consultancy services designed to help researchers make discoveries, and to accelerate and advance their research programs. You’ll work with technology that supports over 50% of global drug discovery and is trusted by leading pharmaceutical, biotech and CRO organisations worldwide. Reporting to the Chief Commercial Officer, the VP of Global Marketing owns the strategy-to-execution engine that transforms scientific capability into measurable commercial growth. Operating in a SaaS-led life sciences business, you will architect and lead Instem's global marketing function—spanning product commercialization strategy, demand generation, customer advocacy, and engagement—while leading a distributed global team. Your mandate extends beyond tactical marketing support to include fundamental strategic work: developing compelling product narratives, defining stakeholder personas and market segmentation, building coherent pricing and platform positioning strategies, and ensuring marketing influence over product development from early development phases onward. Your north star is predictable MQL-to-revenue conversion that drives bookings. With AI capability and infrastructure already in place, you'll inherit the model, mature it, and scale engagement velocity while ensuring reporting integrity as strategy evolves. Our Culture & Work Environment. You’ll be part of a friendly, solutions-focused environment within a global business of over 400 people. Here, you’ll experience a high-performance culture balanced with genuine flexibility - we trust you to take ownership, deliver meaningful results, and work in a way that suits you. You’ll be encouraged to grow, share your ideas, and make a real impact. We’re passionate about creating a place where you can develop your skills, contribute confidently, and succeed in your career.

Responsibilities

• Define and develop compelling product narratives, use cases, and value propositions that differentiate Instem solutions in preclinical discovery and drug development markets
• Map and prioritize stakeholder ecosystems and influencer cohorts (beyond existing users) including study directors, toxicologists, IT leaders, and procurement decision-makers; establish micro-segmentation and persona-driven engagement strategies
• Architect coherent pricing and monetization strategy across the product portfolio to create consistency, transparency,