VP Marketing
bp · Louisville, TN · 2 wk ago
HybridFull-time
We need to output HTML fragment with headings for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections if posting has real specific content. We need to parse the job description.
We have:
- Job Family Group Marketing Group Job Description (maybe not needed)
- This role offers the opportunity to shape the future... (intro paragraph). Could be "About the role" content.
- Responsibilities: There's a "Key Responsibilities" section with bullet points (though not bullet list but paragraphs). We'll need to extract responsibilities and put into
for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections if posting has real specific content. We need to parse the job description.
We have:
- Job Family Group Marketing Group Job Description (maybe not needed)
- This role offers the opportunity to shape the future... (intro paragraph). Could be "About the role" content.
- Responsibilities: There's a "Key Responsibilities" section with bullet points (though not bullet list but paragraphs). We'll need to extract responsibilities and put into - .
- Required Experience: list of requirements. Could be "Requirements" or "Qualifications". The posting includes "Required Experience" with bullet-like sentences. Also "Skills" list later.
- Why Join Us? could be Benefits? It mentions total rewards package includes competitive pay, bonuses, share options, flexible benefits, healthcare, retirement plans, paid time off, agile working. That's benefits and maybe pay. There's also "Travel Requirement Up to 25% travel should be expected with this role Relocation Assistance: Relocation may be negotiable for this role Remote Type This position is a hybrid of office/remote working". That's schedule/travel/remote info.
- Skills: list of many skill items after "Skills Agility core practices, ..." It's a long list.
We need to decide sections:
- About the role: intro paragraph(s) before Responsibilities.
- Responsibilities: from "Key Responsibilities" onward until "Required Experience". We'll capture bullet points.
- Requirements: maybe "Required Experience" content.
- Qualifications: maybe not separate; could combine with Requirements. But we need to decide if we have separate Qualifications section. The posting includes "Required Experience" which is essentially qualifications. Could treat as "Requirements". We'll not duplicate.
- Skills: the list after "Skills". We'll put under Skills section.
- Benefits: from "Why Join Us?" paragraph describing total rewards package. Also maybe mention relocation assistance, travel, remote type. Those could be under Benefits or Schedule. The instruction: include Pay/Schedule/Benefits sections only if posting actually states them. We have pay mentioned: "competitive pay, bonuses, share options". That's pay info. So we can have a Pay section with that content. Benefits: healthcare, retirement plans, paid time off, agile working, flexible benefits. Also relocation assistance maybe benefit. Travel requirement up to 25% travel is schedule/travel. Remote type hybrid office/remote is schedule.
We could have Benefits section covering total rewards, relocation assistance. Pay section covering competitive pay, bonuses, share options. Schedule section covering travel requirement up to 25%, remote hybrid.
We must not include sections with filler like "commensurate with experience". We have actual specifics.
We must not repeat job title as heading. Not include Job ID etc.
We must remove boilerplate like EEO, legal disclaimer, etc.
We must preserve all substantive information; not invent or summarize away detail. So we need to keep the details but can rephrase? It says preserve ALL substantive information; do NOT invent or summarize away detail. That suggests we should keep the original wording, not summarizing. But we can format into HTML lists/paragraphs. We should not omit any detail. However we can combine sentences into list items but must keep the info. It's okay to rephrase? The instruction says do NOT summarize away detail. So we should keep the content verbatim as much as possible, but we can break into list items. Probably acceptable to copy sentences.
We need to output only HTML fragment, no markdown fences.
Let's extract sections.
First, intro paragraph: "Job Family Group Marketing Group Job Description This role offers the opportunity to shape the future of one of the industry's most recognizable brand portfolios while driving measurable business growth through world-class marketing leadership." Actually there is "Job Family Group Marketing Group Job Description" maybe a heading but we ignore. The substantive intro: "This role offers the opportunity to shape the future of one of the industry's most recognizable brand portfolios while driving measurable business growth through world-class marketing leadership." We'll put that in
under About the role.
Maybe also include the sentence after that? Actually after that there is a line break then "Responsible for developing and executing integrated marketing strategies for bp's TravelCenters of America. Leading a team of approximately ~10 marketing professionals and leveraging both centralized and offshore capabilities, this role is accountable for increasing the impact of nearly $100 million in annual marketing investment to drive customer acquisition, engagement, loyalty, brand growth, and business performance. Building outstanding capabilities across CRM, media, social, digital marketing, B2B communications, and retail activation while fostering a culture of data-driven decision-making and continuous optimization. Ensuring marketing investments deliver measurable returns, drive incremental business growth, and contribute directly to key commercial and customer KPIs." That seems like part of responsibilities or overview. Might be considered part of About the role or Responsibilities. Since there is a separate "Key Responsibilities" heading later, we could treat the earlier paragraph as part of About the role (summary). But to preserve all info, we could include it in About the role.
Let's structure:
About the role
This role offers the opportunity to shape the future of one of the industry's most recognizable brand portfolios while driving measurable business growth through world-class marketing leadership.
Responsible for developing and executing integrated marketing strategies for bp's TravelCenters of America. Leading a team of approximately ~10 marketing professionals and leveraging both centralized and offshore capabilities, this role is accountable for increasing the impact of nearly $100 million in annual marketing investment to drive customer acquisition, engagement, loyalty, brand growth, and business performance. Building outstanding capabilities across CRM, media, social, digital marketing, B2B communications, and retail activation while fostering a culture of data-driven decision-making and continuous optimization. Ensuring marketing investments deliver measurable returns, drive incremental business growth, and contribute directly to key commercial and customer KPIs.
Now Responsibilities: Under "Key Responsibilities" we have several bullet-like paragraphs:
- Strategic Marketing Leadership
- Develop and lead the execution of the multi-year marketing strategy for bp's Convenience & Mobility business across the Americas.
- Bring business objectives to life through integrated marketing plans; drive growth, increase brand awareness, and strengthen customer and consumer engagement.
- Partner with commercial, operations, digital, loyalty, category management, and executive leadership teams to align marketing initiatives with business priorities.
- A strategic advisor to senior leadership on customer trends, marketplace dynamics, competitive activity, and marketing performance.
- Brand & Customer Growth
- Lead marketing across the TCA brand portfolio, ensuring consistency while improving each brand's unique growth opportunity.
- Drive end-to-end customer engagement strategies that move consumers through the marketing funnel from awareness through conversion, retention, and advocacy.
- Ensure all marketing activity is aligned to delivering measurable customer and commercial outcomes.
- Omnichannel Marketing Execution
- Oversee all regional marketing activities
- Loyalty and Customer Engagement Programs
- Promotional and Seasonal Campaigns
- Lead the development and execution of integrated campaigns that connect brand, customer, and business objectives.
- Marketing Effectiveness & ROI
- Own the strategic allocation and optimization of marketing spend.
- Develop robust performance measurement frameworks that clearly connect marketing investment to business outcomes.
- Establish and oversee KPIs across brand health, customer acquisition, conversion, retention, loyalty, and revenue impact.
- Continuously challenge existing assumptions, identify optimization opportunities, and reallocate investments to increase return on marketing spend.
- Champion a culture of test-and-learn experimentation and performance improvement.
- Team Leadership & Capability Building
- Lead, coach, and develop a high-performing team marketing professionals.
- Build a strong culture centered on accountability, innovation, collaboration, and customer focus.
- Effectively leverage offshore, agency, and centralized marketing resources to create a scalable, high-performing marketing organization.
- Foster marketing excellence by establishing consistency, frameworks, and standards across the organization.
- Partner with internal collaborators, agencies, vendors, and external partners to ensure seamless execution and strong business results.
- Build productive relationships with global and regional partners to align priorities and enhance shared capabilities.
- Be the connector between centralized marketing functions and business leadership teams.
We need to put each bullet as - . Could group under headings? But we only allowed
for section headings, not subheadings. So we can just list all responsibilities as a flat list. However we might lose some structure but still preserve info. The instruction: Use - for any list of duties/requirements/benefits. So we can make a single
with all duty items. That's fine.
We need to capture each sentence as a list item. Let's extract each bullet:
From Strategic Marketing Leadership:
1. Develop and lead the execution of the multi-year marketing strategy for bp's Convenience & Mobility business across the Americas.
2. Bring business objectives to life through integrated marketing plans; drive growth, increase brand awareness, and strengthen customer and consumer engagement.
3. Partner with commercial, operations, digital, loyalty, category management, and executive leadership teams to align marketing initiatives with business priorities.
4. A strategic advisor to senior leadership on customer trends, marketplace dynamics, competitive activity, and marketing performance.
Brand & Customer Growth:
5. Lead marketing across the TCA brand portfolio, ensuring consistency while improving each brand's unique growth opportunity.
6. Drive end-to-end customer engagement strategies that move consumers through the marketing funnel from awareness through conversion, retention, and advocacy.
7. Ensure all marketing activity is aligned to delivering measurable customer and commercial outcomes.
Omnichannel Marketing Execution:
8. Oversee all regional marketing activities
9. Loyalty and Customer Engagement Programs
10. Promotional and Seasonal Campaigns
11. Lead the development and execution of integrated campaigns that connect brand, customer, and business objectives.
Marketing Effectiveness & ROI:
12. Own the strategic allocation and optimization of marketing spend.
13. Develop robust performance measurement frameworks that clearly connect marketing investment to business outcomes.
14. Establish and oversee KPIs across brand health, customer acquisition, conversion, retention, loyalty, and revenue impact.
15. Continuously challenge existing assumptions, identify optimization opportunities, and reallocate investments to increase return on marketing spend.
16. Champion a culture of test-and-learn experimentation and performance improvement.
Team Leadership & Capability Building:
17. Lead, coach, and develop a high-performing team marketing professionals.
18. Build a strong culture centered on accountability, innovation, collaboration, and customer focus.
19. Effectively leverage offshore, agency, and centralized marketing resources to create a scalable, high-performing marketing organization.
20. Foster marketing excellence by establishing consistency, frameworks, and standards across the organization.
21. Partner with internal collaborators, agencies, vendors, and external partners to ensure seamless execution and strong business results.
22. Build productive relationships with global and regional partners to align priorities and enhance shared capabilities.
23. Be the connector between centralized marketing functions and business leadership teams.
Now Requirements: "Required Experience" paragraph includes multiple sentences. We'll extract each as list item under Requirements.
Required Experience text:
"10+ years of progressive marketing leadership experience, including responsibility for integrated consumer marketing programs.
Demonstrated success leading large-scale marketing budgets and delivering measurable business impact.
Experience leading multi-channel marketing across CRM, digital, media, social, communications, and retail activation.
Proven track record leading and developing high-performing teams.
Experience managing agency relationships and cross-functional groups.
Strong analytical capabilities with demonstrated ability to connect marketing investments to commercial outcomes.
Bachelor's degree in Marketing, Business, Communications, or related field or equivalent
Experience within retail, convenience retail, consumer packaged goods, petroleum, mobility, hospitality, restaurant, or related consumer-facing industries.
Experience working within complex, matrixed global organizations.
Loyalty, customer engagement, and data-driven personalization strategies."
We need to keep each as list item.
Now Skills: after "Skills" we have a long list separated by commas. We'll split into items.
Skills list: "Agility core practices, Agility core practices, Category spend
under About the role. Maybe also include the sentence after that? Actually after that there is a line break then "Responsible for developing and executing integrated marketing strategies for bp's TravelCenters of America. Leading a team of approximately ~10 marketing professionals and leveraging both centralized and offshore capabilities, this role is accountable for increasing the impact of nearly $100 million in annual marketing investment to drive customer acquisition, engagement, loyalty, brand growth, and business performance. Building outstanding capabilities across CRM, media, social, digital marketing, B2B communications, and retail activation while fostering a culture of data-driven decision-making and continuous optimization. Ensuring marketing investments deliver measurable returns, drive incremental business growth, and contribute directly to key commercial and customer KPIs." That seems like part of responsibilities or overview. Might be considered part of About the role or Responsibilities. Since there is a separate "Key Responsibilities" heading later, we could treat the earlier paragraph as part of About the role (summary). But to preserve all info, we could include it in About the role. Let's structure:
About the role
This role offers the opportunity to shape the future of one of the industry's most recognizable brand portfolios while driving measurable business growth through world-class marketing leadership.
Responsible for developing and executing integrated marketing strategies for bp's TravelCenters of America. Leading a team of approximately ~10 marketing professionals and leveraging both centralized and offshore capabilities, this role is accountable for increasing the impact of nearly $100 million in annual marketing investment to drive customer acquisition, engagement, loyalty, brand growth, and business performance. Building outstanding capabilities across CRM, media, social, digital marketing, B2B communications, and retail activation while fostering a culture of data-driven decision-making and continuous optimization. Ensuring marketing investments deliver measurable returns, drive incremental business growth, and contribute directly to key commercial and customer KPIs.
Now Responsibilities: Under "Key Responsibilities" we have several bullet-like paragraphs: - Strategic Marketing Leadership - Develop and lead the execution of the multi-year marketing strategy for bp's Convenience & Mobility business across the Americas. - Bring business objectives to life through integrated marketing plans; drive growth, increase brand awareness, and strengthen customer and consumer engagement. - Partner with commercial, operations, digital, loyalty, category management, and executive leadership teams to align marketing initiatives with business priorities. - A strategic advisor to senior leadership on customer trends, marketplace dynamics, competitive activity, and marketing performance. - Brand & Customer Growth - Lead marketing across the TCA brand portfolio, ensuring consistency while improving each brand's unique growth opportunity. - Drive end-to-end customer engagement strategies that move consumers through the marketing funnel from awareness through conversion, retention, and advocacy. - Ensure all marketing activity is aligned to delivering measurable customer and commercial outcomes. - Omnichannel Marketing Execution - Oversee all regional marketing activities - Loyalty and Customer Engagement Programs - Promotional and Seasonal Campaigns - Lead the development and execution of integrated campaigns that connect brand, customer, and business objectives. - Marketing Effectiveness & ROI - Own the strategic allocation and optimization of marketing spend. - Develop robust performance measurement frameworks that clearly connect marketing investment to business outcomes. - Establish and oversee KPIs across brand health, customer acquisition, conversion, retention, loyalty, and revenue impact. - Continuously challenge existing assumptions, identify optimization opportunities, and reallocate investments to increase return on marketing spend. - Champion a culture of test-and-learn experimentation and performance improvement. - Team Leadership & Capability Building - Lead, coach, and develop a high-performing team marketing professionals. - Build a strong culture centered on accountability, innovation, collaboration, and customer focus. - Effectively leverage offshore, agency, and centralized marketing resources to create a scalable, high-performing marketing organization. - Foster marketing excellence by establishing consistency, frameworks, and standards across the organization. - Partner with internal collaborators, agencies, vendors, and external partners to ensure seamless execution and strong business results. - Build productive relationships with global and regional partners to align priorities and enhance shared capabilities. - Be the connector between centralized marketing functions and business leadership teams. We need to put each bullet as for section headings, not subheadings. So we can just list all responsibilities as a flat list. However we might lose some structure but still preserve info. The instruction: Use - for any list of duties/requirements/benefits. So we can make a single
with all duty items. That's fine.
We need to capture each sentence as a list item. Let's extract each bullet:
From Strategic Marketing Leadership:
1. Develop and lead the execution of the multi-year marketing strategy for bp's Convenience & Mobility business across the Americas.
2. Bring business objectives to life through integrated marketing plans; drive growth, increase brand awareness, and strengthen customer and consumer engagement.
3. Partner with commercial, operations, digital, loyalty, category management, and executive leadership teams to align marketing initiatives with business priorities.
4. A strategic advisor to senior leadership on customer trends, marketplace dynamics, competitive activity, and marketing performance.
Brand & Customer Growth:
5. Lead marketing across the TCA brand portfolio, ensuring consistency while improving each brand's unique growth opportunity.
6. Drive end-to-end customer engagement strategies that move consumers through the marketing funnel from awareness through conversion, retention, and advocacy.
7. Ensure all marketing activity is aligned to delivering measurable customer and commercial outcomes.
Omnichannel Marketing Execution:
8. Oversee all regional marketing activities
9. Loyalty and Customer Engagement Programs
10. Promotional and Seasonal Campaigns
11. Lead the development and execution of integrated campaigns that connect brand, customer, and business objectives.
Marketing Effectiveness & ROI:
12. Own the strategic allocation and optimization of marketing spend.
13. Develop robust performance measurement frameworks that clearly connect marketing investment to business outcomes.
14. Establish and oversee KPIs across brand health, customer acquisition, conversion, retention, loyalty, and revenue impact.
15. Continuously challenge existing assumptions, identify optimization opportunities, and reallocate investments to increase return on marketing spend.
16. Champion a culture of test-and-learn experimentation and performance improvement.
Team Leadership & Capability Building:
17. Lead, coach, and develop a high-performing team marketing professionals.
18. Build a strong culture centered on accountability, innovation, collaboration, and customer focus.
19. Effectively leverage offshore, agency, and centralized marketing resources to create a scalable, high-performing marketing organization.
20. Foster marketing excellence by establishing consistency, frameworks, and standards across the organization.
21. Partner with internal collaborators, agencies, vendors, and external partners to ensure seamless execution and strong business results.
22. Build productive relationships with global and regional partners to align priorities and enhance shared capabilities.
23. Be the connector between centralized marketing functions and business leadership teams.
Now Requirements: "Required Experience" paragraph includes multiple sentences. We'll extract each as list item under Requirements.
Required Experience text:
"10+ years of progressive marketing leadership experience, including responsibility for integrated consumer marketing programs.
Demonstrated success leading large-scale marketing budgets and delivering measurable business impact.
Experience leading multi-channel marketing across CRM, digital, media, social, communications, and retail activation.
Proven track record leading and developing high-performing teams.
Experience managing agency relationships and cross-functional groups.
Strong analytical capabilities with demonstrated ability to connect marketing investments to commercial outcomes.
Bachelor's degree in Marketing, Business, Communications, or related field or equivalent
Experience within retail, convenience retail, consumer packaged goods, petroleum, mobility, hospitality, restaurant, or related consumer-facing industries.
Experience working within complex, matrixed global organizations.
Loyalty, customer engagement, and data-driven personalization strategies."
We need to keep each as list item.
Now Skills: after "Skills" we have a long list separated by commas. We'll split into items.
Skills list: "Agility core practices, Agility core practices, Category spend
- with all duty items. That's fine.
We need to capture each sentence as a list item. Let's extract each bullet:
From Strategic Marketing Leadership:
1. Develop and lead the execution of the multi-year marketing strategy for bp's Convenience & Mobility business across the Americas.
2. Bring business objectives to life through integrated marketing plans; drive growth, increase brand awareness, and strengthen customer and consumer engagement.
3. Partner with commercial, operations, digital, loyalty, category management, and executive leadership teams to align marketing initiatives with business priorities.
4. A strategic advisor to senior leadership on customer trends, marketplace dynamics, competitive activity, and marketing performance.
Brand & Customer Growth:
5. Lead marketing across the TCA brand portfolio, ensuring consistency while improving each brand's unique growth opportunity.
6. Drive end-to-end customer engagement strategies that move consumers through the marketing funnel from awareness through conversion, retention, and advocacy.
7. Ensure all marketing activity is aligned to delivering measurable customer and commercial outcomes.
Omnichannel Marketing Execution:
8. Oversee all regional marketing activities
9. Loyalty and Customer Engagement Programs
10. Promotional and Seasonal Campaigns
11. Lead the development and execution of integrated campaigns that connect brand, customer, and business objectives.
Marketing Effectiveness & ROI:
12. Own the strategic allocation and optimization of marketing spend.
13. Develop robust performance measurement frameworks that clearly connect marketing investment to business outcomes.
14. Establish and oversee KPIs across brand health, customer acquisition, conversion, retention, loyalty, and revenue impact.
15. Continuously challenge existing assumptions, identify optimization opportunities, and reallocate investments to increase return on marketing spend.
16. Champion a culture of test-and-learn experimentation and performance improvement.
Team Leadership & Capability Building:
17. Lead, coach, and develop a high-performing team marketing professionals.
18. Build a strong culture centered on accountability, innovation, collaboration, and customer focus.
19. Effectively leverage offshore, agency, and centralized marketing resources to create a scalable, high-performing marketing organization.
20. Foster marketing excellence by establishing consistency, frameworks, and standards across the organization.
21. Partner with internal collaborators, agencies, vendors, and external partners to ensure seamless execution and strong business results.
22. Build productive relationships with global and regional partners to align priorities and enhance shared capabilities.
23. Be the connector between centralized marketing functions and business leadership teams.
Now Requirements: "Required Experience" paragraph includes multiple sentences. We'll extract each as list item under Requirements.
Required Experience text:
"10+ years of progressive marketing leadership experience, including responsibility for integrated consumer marketing programs.
Demonstrated success leading large-scale marketing budgets and delivering measurable business impact.
Experience leading multi-channel marketing across CRM, digital, media, social, communications, and retail activation.
Proven track record leading and developing high-performing teams.
Experience managing agency relationships and cross-functional groups.
Strong analytical capabilities with demonstrated ability to connect marketing investments to commercial outcomes.
Bachelor's degree in Marketing, Business, Communications, or related field or equivalent
Experience within retail, convenience retail, consumer packaged goods, petroleum, mobility, hospitality, restaurant, or related consumer-facing industries.
Experience working within complex, matrixed global organizations.
Loyalty, customer engagement, and data-driven personalization strategies."
We need to keep each as list item.
Now Skills: after "Skills" we have a long list separated by commas. We'll split into items.
Skills list: "Agility core practices, Agility core practices, Category spend