VP Product Marketing

About the role

Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets. We’re trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.

At Fireblocks, we’re redefining how businesses grow and operate in the new, rapidly evolving onchain economy. As a leader in our field, we understand that our solutions are only as successful as our customers—and we love learning and sharing their stories. We’re looking for a visionary leader to grow and elevate our product marketing team, translating product excellence into market-winning go-to-market (GTM) strategy.

Responsibilities

• Engage directly with customers, partners, and analysts to stay close to market and competitive dynamics.
• Identify and drive GTM strategies for new market opportunities, emerging use cases, and points of competitive advantage.
• Partner with product management to shape roadmap strategy and positioning, translating customer and market signals into product decisions.
• Own launch strategy for new products and partnerships through sales readiness and customer adoption, against revenue and adoption targets.
• Define and evolve Fireblocks' market positioning and messaging, across every market we strategically compete in and every buyer we sell to.
• Translate product and market strategy into global GTM enablement across pre- and post-sales teams.
• Set and manage the team's strategy and OKRs, while building a culture of excellence and investing in the team's professional growth.

Requirements

• 15+ years experience in B2B SaaS product marketing, preference for FinServ, Payments, FinTech, and Cybersecurity.
• 5+ years of team management experience.
• A great writer and storyteller who creates meaningful content aligned to company objectives.
• Experience in a fast-paced, high-growth-stage startup.
• Entrepreneurial-minded, with a high sense of urgency, dedication, and drive to succeed.
• Willingness to roll up your sleeves, be hands-on, and lead by example.
• Excellent communicator who can drive consensus and articulate recommendations to cross-functional partners.
• Passion and willingness to learn about new technologies, including digital assets and the new financial use cases they enable.
• Comfort with a continuous deployment process.
• Experience with segmentation strategies, developing buyer personas, articulating customer pain points, redefining market positioning, and crafting client-facing messaging.
• Ability to thrive in an ambiguous, fast-paced environment with a high degree of autonomy.

Pay

A reasonable base salary range estimate for this position is $240,000–$325,000. The base salary is one component of the total compensation package, which may also include a target bonus, competitive equity grant, and generous benefits.