VP, Product Marketing
for each heading. Use - for lists. Use
for prose.
We must not repeat job title as heading. No Job ID. Remove boilerplate: EEO, application instructions, etc. Also remove "Click here to view a summary overview of our Benefits." maybe keep benefits list.
We need to preserve all substantive information. Let's extract.
Role Overview paragraph: "Genesys is shaping the future of customer experience, bringing together AI, people, and technology to help organizations deliver better customer and business outcomes. We’re looking for a VP of Product Marketing who can turn that ambition into a compelling market story and help customers see what’s possible. Reporting to the SVP, Product Marketing, you will lead product marketing across Genesys, connecting the capabilities of our Agentic Orchestration for CX platform to clear customer value. Your organization will span product marketing, executive messaging, and customer growth marketing, giving you the opportunity to shape how customers understand, adopt, and expand their use of Genesys. This role sits within the GM, Head of Product’s organization. You’ll work closely with product and engineering leaders to understand our technology, influence how we bring innovation to market, and translate capabilities into outcomes that matter: better customer experiences, more effective teams, and business growth. You bring strong product marketing fundamentals and the perspective to connect individual innovations into a bigger story. You’re equally comfortable shaping a market narrative, working through a product launch, and refining a keynote. You enjoy engaging customers, analysts, and the press, and you can make complex technology meaningful to both business and technical audiences. You also bring practical experience with AI. You’ve applied it to your own work, helped your team build better workflows, and can share concrete examples of what you’ve learned. As a leader, you create clarity, develop talent, and inspire teams to do ambitious work grounded in customer value."
That's the role overview.
Key Responsibilities list: bullet points:
- Product positioning and messaging. Shape how the market sees Genesys, connecting Agentic Orchestration for CX to outcomes customers care about: better experiences, more effective teams, and business growth.
- AI vision and thought leadership. Partner with product and executive leaders to show what’s possible with AI and how it can create meaningful value for customers.
- Product launches and go-to-market strategy. Bring our most important innovations to market, translating technical capabilities into compelling use cases, clear business value, and customer adoption.
- Executive messaging and event content. Create the stories behind our biggest moments, connecting the Genesys vision to customer impact through executive narratives, product keynotes, and flagship events.
- Customer growth marketing. Help customers unlock more value from Genesys through segmentation, messaging, and programs that drive AI adoption and expansion alongside sales and customer success.
- Customer evidence and industry engagement. Turn measurable customer outcomes into powerful proof points, bringing those stories to customers, analysts, and industry audiences.
- Team leadership. Build and inspire a global team across product marketing, executive messaging, and customer growth, grounding the work in customer value and embedding AI into how the team delivers.
Required Qualifications list:
- 15+ years of experience in product marketing, product management, or marketing leadership, including senior-level responsibility across multiple products or an enterprise platform
- Demonstrated success leading and scaling global teams, including hiring, coaching, developing leaders, and establishing accountability for results
- Proven track record of developing differentiated products and platform positioning and messaging for customers, executives, and industry analysts
- Strong product and technical fluency, with the ability to translate complex enterprise software, cloud, AI, automation, and platform capabilities into clear customer and business value
- Extensive experience leading major product launches and go-to-market strategies that support enterprise adoption, customer growth, and market differentiation
- Practical experience applying AI to individual and team workflows, combined with an informed perspective on the role of AI in enterprise software and customer experience
- Exceptional executive communication and presentation skills, including experience developing or delivering keynotes and engaging with customers, analysts, and the press
- Demonstrated ability to operate at both strategic and hands-on levels, from shaping market strategy and organizational direction to refining messaging, launch plans, and executive presentations
Preferred Qualifications list:
- Bachelors, MBA or other relevant advanced degree
- Experience marketing enterprise SaaS, cloud, customer experience, contact center, AI, automation, or platform technologies
- Experience influencing product and go-to-market strategy within a complex global technology organization
- Strong understanding of enterprise customer adoption and expansion strategies
Compensation: "Compensation: This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities. $221,700.00 - $389,900.00"
Benefits: list:
- Medical, Dental, and Vision Insurance.
- Telehealth coverage
- Flexible work schedules and work from home opportunities
- Development and career growth opportunities
- Open Time Off in addition to 10 paid holidays
- 401(k) matching program
- Adoption Assistance
- Fertility treatments
Also there is a line "Click here to view a summary overview of our Benefits." We can drop that as it's a link instruction.
Also there is "Working at Genesys" paragraph with bullet-like statements but seems like marketing fluff; maybe we can include as part of Benefits? It's more about culture. The instruction says include Benefits section only if posting actually states them. It does state benefits list. The "Working at Genesys" paragraph is more about culture; could be considered part of Benefits? Not exactly benefits; but we could include as a separate section like "About Genesys" maybe not needed. The instruction says prefer a few substantive sections over many thin ones. Could combine culture into Benefits? Might be better to include a section "About Genesys" but not required. The instruction says include a section ONLY when posting has real, specific content for it. The "Working at Genesys" paragraph is specific content about culture; we could make a section "Company Overview" but not in the list of allowed headings? The allowed headings list includes About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. It didn't list Company Overview. So we should not create a heading not in that list. So we should either omit that paragraph or incorporate into Benefits? But it's not benefits. Could we put it under About the role? That section is for role overview; we could add a paragraph about company after role overview? The instruction says About the role heading for section headings (e.g. About the role, Responsibilities...). So we can use About the role to include role overview and maybe also company description? Might be okay. But better to keep About the role as role overview only; we can omit the culture paragraph as it's not required? However we must preserve ALL substantive information; we cannot omit substantive info. The culture paragraph is substantive. But we don't have a heading for it; we could incorporate it into About the role as additional paragraph after role overview. That seems acceptable: About the role section can contain multiple paragraphs.
Thus we will have:
About the role
... role overview paragraph ...
... Working at Genesys paragraph ...
Then Responsibilities, Requirements (maybe combine Required and Preferred?), Benefits, Pay.
We need to decide on headings: The instruction list includes Qualifications as a possible heading. Could use Requirements for required qualifications, and maybe Qualifications for preferred? But they said use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we can have Requirements for required qualifications, and Qualifications for preferred qualifications. Or we could combine both under Requirements. But better to separate: Requirements (required) and Qualifications (preferred). Use - for each.
Skills: not present; we can omit.
Benefits: list.
Pay: we can put the compensation range in a
.
Schedule: not present; omit.
Thus output HTML fragment:
About the role
Genesys is shaping the future of customer experience, bringing together AI, people, and technology to help organizations deliver better customer and business outcomes. We’re looking for a VP of Product Marketing who can turn that ambition into a compelling market story and help customers see what’s possible. Reporting to the SVP, Product Marketing, you will lead product marketing across Genesys, connecting the capabilities of our Agentic Orchestration for CX platform to clear customer value. Your organization will span product marketing, executive messaging, and customer growth marketing, giving you the opportunity to shape how customers understand, adopt, and expand their use of Genesys. This role sits within the GM, Head of Product’s organization. You’ll work closely with product and engineering leaders to understand our technology, influence how we bring innovation to market, and translate capabilities into outcomes that matter: better customer experiences, more effective teams, and business growth. You bring strong product marketing fundamentals and the perspective to connect individual innovations into a bigger story. You’re equally comfortable shaping a market narrative, working through a product launch, and refining a keynote. You enjoy engaging customers, analysts, and the press, and you can make complex technology meaningful to both business and technical audiences. You also bring practical experience with AI. You’ve applied it to your own work, helped your team build better workflows, and can share concrete examples of what you’ve learned. As a leader, you create clarity, develop talent, and inspire teams to do ambitious work grounded in customer value.
Working at Genesys AI at enterprise scale – Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+ new AI features were released in the last fiscal yearA flexible-first culture – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best workGrowth in the AI era – Build future-ready skills through mentorship, learning programs, leadership development and education supportTime to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their familiesRecognized globally – Genesys is Great Place to Work® certified in 17 countries and 94% of employees are proud to tell others they work at Genesys Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report.
Responsibilities
- Product positioning and messaging. Shape how the market sees Genesys, connecting Agentic Orchestration for CX to outcomes customers care about: better experiences, more effective teams, and business growth.
- AI vision and thought leadership. Partner with product and executive leaders to show what’s possible with AI and how it can create meaningful value for customers.
- Product launches and go-to-market strategy. Bring our most important innovations to market, translating technical capabilities into compelling use cases, clear business value, and customer adoption.
- Executive messaging and event content. Create the stories behind our biggest moments, connecting the Genesys vision to customer impact through executive narratives, product keynotes, and flagship events.
- Customer growth marketing. Help customers unlock more value from Genesys through segmentation, messaging, and programs that drive AI adoption and expansion alongside sales and customer success.
- Customer evidence and industry engagement. Turn measurable customer outcomes into powerful proof points, bringing those stories to customers, analysts, and industry audiences.
- Team leadership. Build and inspire a global team across product marketing, executive messaging, and customer growth, grounding the work in customer value and embedding AI into how the team delivers.
for prose. We must not repeat job title as heading. No Job ID. Remove boilerplate: EEO, application instructions, etc. Also remove "Click here to view a summary overview of our Benefits." maybe keep benefits list. We need to preserve all substantive information. Let's extract. Role Overview paragraph: "Genesys is shaping the future of customer experience, bringing together AI, people, and technology to help organizations deliver better customer and business outcomes. We’re looking for a VP of Product Marketing who can turn that ambition into a compelling market story and help customers see what’s possible. Reporting to the SVP, Product Marketing, you will lead product marketing across Genesys, connecting the capabilities of our Agentic Orchestration for CX platform to clear customer value. Your organization will span product marketing, executive messaging, and customer growth marketing, giving you the opportunity to shape how customers understand, adopt, and expand their use of Genesys. This role sits within the GM, Head of Product’s organization. You’ll work closely with product and engineering leaders to understand our technology, influence how we bring innovation to market, and translate capabilities into outcomes that matter: better customer experiences, more effective teams, and business growth. You bring strong product marketing fundamentals and the perspective to connect individual innovations into a bigger story. You’re equally comfortable shaping a market narrative, working through a product launch, and refining a keynote. You enjoy engaging customers, analysts, and the press, and you can make complex technology meaningful to both business and technical audiences. You also bring practical experience with AI. You’ve applied it to your own work, helped your team build better workflows, and can share concrete examples of what you’ve learned. As a leader, you create clarity, develop talent, and inspire teams to do ambitious work grounded in customer value." That's the role overview. Key Responsibilities list: bullet points: - Product positioning and messaging. Shape how the market sees Genesys, connecting Agentic Orchestration for CX to outcomes customers care about: better experiences, more effective teams, and business growth. - AI vision and thought leadership. Partner with product and executive leaders to show what’s possible with AI and how it can create meaningful value for customers. - Product launches and go-to-market strategy. Bring our most important innovations to market, translating technical capabilities into compelling use cases, clear business value, and customer adoption. - Executive messaging and event content. Create the stories behind our biggest moments, connecting the Genesys vision to customer impact through executive narratives, product keynotes, and flagship events. - Customer growth marketing. Help customers unlock more value from Genesys through segmentation, messaging, and programs that drive AI adoption and expansion alongside sales and customer success. - Customer evidence and industry engagement. Turn measurable customer outcomes into powerful proof points, bringing those stories to customers, analysts, and industry audiences. - Team leadership. Build and inspire a global team across product marketing, executive messaging, and customer growth, grounding the work in customer value and embedding AI into how the team delivers. Required Qualifications list: - 15+ years of experience in product marketing, product management, or marketing leadership, including senior-level responsibility across multiple products or an enterprise platform - Demonstrated success leading and scaling global teams, including hiring, coaching, developing leaders, and establishing accountability for results - Proven track record of developing differentiated products and platform positioning and messaging for customers, executives, and industry analysts - Strong product and technical fluency, with the ability to translate complex enterprise software, cloud, AI, automation, and platform capabilities into clear customer and business value - Extensive experience leading major product launches and go-to-market strategies that support enterprise adoption, customer growth, and market differentiation - Practical experience applying AI to individual and team workflows, combined with an informed perspective on the role of AI in enterprise software and customer experience - Exceptional executive communication and presentation skills, including experience developing or delivering keynotes and engaging with customers, analysts, and the press - Demonstrated ability to operate at both strategic and hands-on levels, from shaping market strategy and organizational direction to refining messaging, launch plans, and executive presentations Preferred Qualifications list: - Bachelors, MBA or other relevant advanced degree - Experience marketing enterprise SaaS, cloud, customer experience, contact center, AI, automation, or platform technologies - Experience influencing product and go-to-market strategy within a complex global technology organization - Strong understanding of enterprise customer adoption and expansion strategies Compensation: "Compensation: This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities. $221,700.00 - $389,900.00" Benefits: list: - Medical, Dental, and Vision Insurance. - Telehealth coverage - Flexible work schedules and work from home opportunities - Development and career growth opportunities - Open Time Off in addition to 10 paid holidays - 401(k) matching program - Adoption Assistance - Fertility treatments Also there is a line "Click here to view a summary overview of our Benefits." We can drop that as it's a link instruction. Also there is "Working at Genesys" paragraph with bullet-like statements but seems like marketing fluff; maybe we can include as part of Benefits? It's more about culture. The instruction says include Benefits section only if posting actually states them. It does state benefits list. The "Working at Genesys" paragraph is more about culture; could be considered part of Benefits? Not exactly benefits; but we could include as a separate section like "About Genesys" maybe not needed. The instruction says prefer a few substantive sections over many thin ones. Could combine culture into Benefits? Might be better to include a section "About Genesys" but not required. The instruction says include a section ONLY when posting has real, specific content for it. The "Working at Genesys" paragraph is specific content about culture; we could make a section "Company Overview" but not in the list of allowed headings? The allowed headings list includes About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. It didn't list Company Overview. So we should not create a heading not in that list. So we should either omit that paragraph or incorporate into Benefits? But it's not benefits. Could we put it under About the role? That section is for role overview; we could add a paragraph about company after role overview? The instruction says About the role heading for section headings (e.g. About the role, Responsibilities...). So we can use About the role to include role overview and maybe also company description? Might be okay. But better to keep About the role as role overview only; we can omit the culture paragraph as it's not required? However we must preserve ALL substantive information; we cannot omit substantive info. The culture paragraph is substantive. But we don't have a heading for it; we could incorporate it into About the role as additional paragraph after role overview. That seems acceptable: About the role section can contain multiple paragraphs. Thus we will have:
About the role
... role overview paragraph ...
... Working at Genesys paragraph ...
Then Responsibilities, Requirements (maybe combine Required and Preferred?), Benefits, Pay. We need to decide on headings: The instruction list includes Qualifications as a possible heading. Could use Requirements for required qualifications, and maybe Qualifications for preferred? But they said use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we can have Requirements for required qualifications, and Qualifications for preferred qualifications. Or we could combine both under Requirements. But better to separate: Requirements (required) and Qualifications (preferred). Use- for each.
Skills: not present; we can omit.
Benefits: list.
Pay: we can put the compensation range in a
. Schedule: not present; omit. Thus output HTML fragment:
About the role
Genesys is shaping the future of customer experience, bringing together AI, people, and technology to help organizations deliver better customer and business outcomes. We’re looking for a VP of Product Marketing who can turn that ambition into a compelling market story and help customers see what’s possible. Reporting to the SVP, Product Marketing, you will lead product marketing across Genesys, connecting the capabilities of our Agentic Orchestration for CX platform to clear customer value. Your organization will span product marketing, executive messaging, and customer growth marketing, giving you the opportunity to shape how customers understand, adopt, and expand their use of Genesys. This role sits within the GM, Head of Product’s organization. You’ll work closely with product and engineering leaders to understand our technology, influence how we bring innovation to market, and translate capabilities into outcomes that matter: better customer experiences, more effective teams, and business growth. You bring strong product marketing fundamentals and the perspective to connect individual innovations into a bigger story. You’re equally comfortable shaping a market narrative, working through a product launch, and refining a keynote. You enjoy engaging customers, analysts, and the press, and you can make complex technology meaningful to both business and technical audiences. You also bring practical experience with AI. You’ve applied it to your own work, helped your team build better workflows, and can share concrete examples of what you’ve learned. As a leader, you create clarity, develop talent, and inspire teams to do ambitious work grounded in customer value.
Working at Genesys AI at enterprise scale – Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+ new AI features were released in the last fiscal yearA flexible-first culture – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best workGrowth in the AI era – Build future-ready skills through mentorship, learning programs, leadership development and education supportTime to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their familiesRecognized globally – Genesys is Great Place to Work® certified in 17 countries and 94% of employees are proud to tell others they work at Genesys Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report.
Responsibilities
- Product positioning and messaging. Shape how the market sees Genesys, connecting Agentic Orchestration for CX to outcomes customers care about: better experiences, more effective teams, and business growth.
- AI vision and thought leadership. Partner with product and executive leaders to show what’s possible with AI and how it can create meaningful value for customers.
- Product launches and go-to-market strategy. Bring our most important innovations to market, translating technical capabilities into compelling use cases, clear business value, and customer adoption.
- Executive messaging and event content. Create the stories behind our biggest moments, connecting the Genesys vision to customer impact through executive narratives, product keynotes, and flagship events.
- Customer growth marketing. Help customers unlock more value from Genesys through segmentation, messaging, and programs that drive AI adoption and expansion alongside sales and customer success.
- Customer evidence and industry engagement. Turn measurable customer outcomes into powerful proof points, bringing those stories to customers, analysts, and industry audiences.
- Team leadership. Build and inspire a global team across product marketing, executive messaging, and customer growth, grounding the work in customer value and embedding AI into how the team delivers.