VP of Sales - Premium Heating Products

About the role

The VP of Sales for North America is a newly created role for a privately owned multinational company specializing in premium outdoor heating solutions. Reporting directly to the President of Global Heating and accountable to the CEO, this role is focused on driving growth and business development.

Responsibilities

• Generate pipeline and unlock new markets and verticals
• Design a scalable sales operating model
• Shape the commercial strategy for 2027-2030
• Ensure regional accountability for revenue delivery, gross margin performance, and cost-to-serve

Requirements

• Strong familiarity with architect, developer, contractor, and builder ecosystems
• Financial acumen including pricing strategy, discount discipline, contribution margin analysis, and forecast accuracy
• Minimum 7 years of progressive senior commercial leadership experience
• Experience leading and coaching sales teams through structured operating rhythms
• Exposure to specification-driven, technical, or premium durable goods markets
• A business development mindset with a track record of opening new verticals, territories, and strategic accounts
• Demonstrated ability to grow revenue while maintaining margin discipline
• Hands-on experience steering long-cycle project pipelines from early design to close
• Bachelor's degree in business or a comparable field

Preferred Experience

• Experience overseeing Canadian sales operations in parallel with U.S. markets
• Working knowledge of HubSpot or comparable CRM platforms and performance dashboards
• Background in heating, HVAC, or outdoor living products

Benefits

• Health Benefits: Comprehensive health benefit program
• Base Salary: $200,000 to $220,000
• Career Path: Defined route toward global sales leadership
• Incentive Compensation: Commission structure lifting total earnings to roughly 25 to 30% above base
• Retail: 401(k) plan
• Paid Leave: 20 days each year