VP of Sales - Premium Heating Products

About the role

Our client is a globally recognized, privately held multinational and the world leader in premium outdoor heating solutions for residential and hospitality applications. The company has grown organically at roughly 20% per year since entering the North American market and is now hiring its first dedicated VP of Sales for North America.

Responsibilities

• Take full ownership of the North American sales function, leading a team of approximately 15 across specification sales, builder sales, inside sales, and channel management in both the U.S. and Canada.
• Reports to the President of Global Heating, with accountability to the CEO.
• Focus on growth and business development, not maintenance.
• Build pipeline, open new markets and verticals, architect a scalable sales operating model, and drive the commercial strategy to support the company's 2027‑2030 growth ambitions.
• Carry regional accountability for revenue delivery, gross margin performance, and cost‑to‑serve management.

Requirements

• Minimum 7 years of progressive commercial leadership in B2B environments.
• Proven track record driving revenue growth while maintaining margin discipline across multi‑region sales organizations.
• Experience in specification‑driven, technical, or premium durable goods markets (e.g., HVAC, building materials, construction products).
• Strong familiarity with the architect, developer, contractor, and builder ecosystem.
• Experience managing long‑cycle project pipelines from design influence through to close.
• Business development orientation with a record of opening new verticals, territories, and strategic accounts.
• Experience leading and coaching sales teams with structured, KPI‑driven operating rhythms.
• Financial acumen including pricing strategy, discount discipline, contribution margin analysis, and forecast accuracy.

Qualifications

• Bachelor's degree in business or a related field.

Skills

• Experience with HubSpot or similar CRM platforms and performance dashboards.
• Background in heating, HVAC, or outdoor living products.
• Experience managing Canadian sales operations alongside U.S. markets.

Pay

• Base Salary: $200,000 to $220,000.
• Incentive Compensation: Commission structure bringing total earnings approximately 25 to 30 percent above base.

Benefits

• Paid Leave: 20 days annually.
• Health Benefits: Comprehensive health benefit program.
• Retirement: 401(k) plan.
• Career Path: Clear trajectory toward global sales leadership.