VP of Sales - Independent Retail

About the role

The Vice President of Sales – Independent Retail Channel is responsible for leading the overall commercial strategy and performance for the channel, translating company objectives into actionable sales and growth plans. This leader will drive alignment across Sales, Marketing, Merchandising, Operations, and Finance to ensure execution against business priorities and long-term strategic goals.

Responsibilities

• Provide strategic leadership, coaching, and development for the Independent Retail sales organization.
• Lead succession planning and talent development across the Dealer organization.
• Owning channel performance across all product categories, ensuring achievement of corporate and commercial objectives.
• Drive accountability for key business metrics, including Units, Net Sales, Contribution Margin, ANSP, Product Mix, SG&A, and promotional investment.
• Develop and execute profitable growth strategies through forecasting, demand planning, and financial partnership.
• Lead and develop Regional Directors/Managers focused on volume growth, pricing, mix optimization, and new product introductions.
• Partner cross-functionally with Sales Operations, Marketing, Finance, and Merchandising to ensure alignment and execution of strategic initiatives.
• Collaborate with Customer Marketing on advertising campaigns, digital initiatives, promotions, and customer experience strategies.
• Analyze market trends and competitive activity to strengthen Electrolux’s position within the Independent Retail channel.
• Lead overall P&L management for the dealer business, balancing growth and profitability objectives.
• Represent Electrolux Major Appliances at trade shows, industry events, and buying group meetings.
• Ensure sales strategies and execution align with broader company objectives.
• Perform additional duties as assigned.

Requirements

• Bachelor’s degree required
• Minimum of 10 years of progressive Sales and/or Merchandising leadership experience
• Minimum of 5 years of leadership experience with direct responsibility for developing and leading high-performing teams
• Proven experience managing complex customer relationships, strategic negotiations, and large-scale business portfolios
• Strong financial acumen with experience managing P&L performance, forecasting, and growth strategies
• Demonstrated ability to influence cross-functional stakeholders and drive organizational alignment

Qualifications

• Proven track record of success in sales and/or merchandising roles
• Experience in driving and executing growth strategies
• Ability to lead and develop high-performing teams
• Strong negotiation and relationship-building skills
• Excellent financial acumen and P&L management experience
• Experience in managing and optimizing product mix
• Ability to analyze market trends and competitive activity
• Experience in representing the company at trade shows and industry events

Skills

• Strategic thinking and execution
• Team leadership and development
• Financial analysis and reporting
• Market research and competitive analysis
• Customer relationship management
• Collaboration and cross-functional teamwork

Benefits

• Discounts on Electrolux products and services
• Family-friendly benefits
• Insurance policy plan
• Extensive learning opportunities and flexible career path

Pay

Competitive salary and benefits package.

Schedule

Hybrid work policy model.