VP of Product Marketing

The Role

Gravitee.io is taking APIs to the next level, and we need a visionary leader to define and amplify our story in the market. We are seeking a VP of Product Marketing to own our product narrative, spearhead our go-to-market strategy, and build a world-class product marketing function.

This is a critical leadership position with a direct impact on Gravitee's growth trajectory. You will be the bridge between our product, marketing, and sales teams, ensuring that our value proposition resonates with key personas, from developers to C-level executives. As a strategic, data-driven, and creative leader, you will be responsible for positioning Gravitee as the undisputed leader in the API Management space.

What You’ll Be Doing

• Team Leadership & Development: Build, mentor, and lead a high-performing team of product marketers. Foster a culture of excellence, accountability, and continuous improvement, guiding your team in creating compelling content and effective enablement materials.
• Positioning & Messaging: Working alongside the CPO and VP Brand to craft the master narrative for Gravitee. Develop clear, differentiated, and compelling product positioning and messaging that resonates with our target audiences and establishes our unique value in the market.
• Market & Competitive Intelligence: Act as the company's leading expert on our buyers, the competitive landscape, and market trends. Translate insights into actionable strategies that influence the product roadmap, sales tactics, and marketing campaigns.
• Sales & Partner Enablement: Equip the global sales and partner organizations with the strategic tools, training, and content they need to win. Develop playbooks, battlecards, ROI calculators, and compelling presentations that articulate our value proposition effectively.
• Content & Thought Leadership: Oversee and contribute to the product marketing content strategy, guiding your team and collaborating with marketing to produce high-impact assets such as whitepapers, webinars, case studies, and technical briefs that establish Gravitee as an industry leader.

Essential Skills

• 10+ years of experience in product marketing, must be within B2B enterprise software, with a deep understanding of marketing to technical audiences.
• 5+ years of direct people management experience, with a demonstrated ability to hire, build, and lead successful marketing teams.
• Proven at running PMM teams with clear utilization and strategies about how to leverage AI in high volume, high quality content creation.
• Proven success in a company focused on APIs, AI, API Management, cloud infrastructure, middleware, or a related developer-centric technology space.
• Expertise in creating and executing GTM strategies, including major product launches.
• A compelling storyteller with exceptional written and verbal communication skills, capable of presenting to executive, business, and technical audiences.
• Data-driven mindset with strong analytical skills and the ability to tie product marketing initiatives directly to business outcomes like pipeline generation, competitive win rates, and revenue.
• Demonstrated ability to operate at both a strategic and tactical level, with a strong bias for action and driving results in a fast-paced, high-growth environment.