VP of Product Marketing
The VP of Product Marketing at Replit will own the positioning, messaging, competitive intelligence, launches, and sales enablement across both product-led growth and enterprise sales efforts.
About the role
Replit is transforming software creation by enabling anyone to build applications using natural language. The VP of Product Marketing will build and lead the Product Marketing Management (PMM) function, driving market impact through clear, differentiated narratives that resonate with builders of all backgrounds and the business leaders investing in this new paradigm.
Responsibilities
Own Replit's product positioning and messaging, developing frameworks that work across a complex audience landscape.
Drive product launches that create market impact, ensuring each launch has a clear narrative, measurable objectives, and a plan for both organic growth and enterprise pipeline.
Build competitive intelligence into a strategic advantage, providing Sales with real weapons and giving leadership a clear-eyed view of market opportunities and challenges.
Enable Sales with content and tools that accelerate deal velocity and improve win rates, creating tight feedback loops with Sales to ensure enablement stays current and relevant.
Support both product-led growth and sales-led go-to-market motions, ensuring product messaging drives user acquisition, activation, and conversion while also generating and accelerating the enterprise pipeline.
Translate technical depth into plain-speak storytelling, ensuring that everything PMM produces reflects Replit's voice: clear, confident, and free of jargon.
Build the foundation for Partner Marketing, developing positioning frameworks and co-marketing playbooks that support technology partnerships and platform integrations.
Build and lead a high-performing PMM team, recruiting and developing product marketers who combine strategic thinking, technical curiosity, and executional speed.
Requirements
15+ years of marketing experience, with at least 7 years leading product marketing teams at high-growth B2B technology companies, ideally in AI, infrastructure, or platform businesses.
Exceptional positioning and messaging instincts, with a track record of building frameworks that hold up across complex, multi-persona audiences and translate into real commercial outcomes.
Strong technical acumen, able to engage credibly with product and engineering leaders on topics like AI agents, cloud infrastructure, and software creation workflows, and turn that understanding into language that moves non-technical buyers to action.
Proven ability to build competitive intelligence programs that measurably improve win rates and deal velocity.
High influence across cross-functional stakeholders, able to build trust and drive alignment with Product, Engineering, Sales, and Marketing peers without relying on positional authority.
Comfort operating at AI-industry speed, adapting plans without losing strategic coherence.
A portfolio of work demonstrating a high bar for content quality, clear writing, sharp narratives, and storytelling that earns attention.
Qualifications
Experience at an AI or platform company where the product itself was changing how software gets built.
Experience in both B2C and B2B marketing, understanding how consumer brand momentum creates enterprise credibility.
Experience with analyst relations (Gartner, Forrester) and shaping industry category narratives.
Experience supporting field marketing programs and enterprise events with audience-specific messaging, content, and enablement.
Experience building partner or co-marketing programs alongside technology partnerships.
Familiarity with the AI software creation and agentic development landscape and its competitive dynamics.
Personal experience using AI-powered software creation tools.