VP of Marketing, GT School (Remote) - $200,000/year USD

The position is looking for a marketing leader who can transform high-intent demand into 1,000 enrolled families while positioning gt.school as the authoritative name in gifted K–8 education. The successful candidate will:

Leading the Complete Enrollment Funnel

• Lead the complete enrollment funnel for GT Anywhere with direct responsibility for enrollments, conversion performance, and CACEstablishing and executing continuous experimentation to uncover and resolve critical conversion obstacles

Leveraging GenAI Tools

• Leverage GenAI tools and AI-powered workflows to enhance marketing analysis, creative refinement, funnel assessment, and execution velocity

Annual Marketing Strategy

• Develop the annual marketing strategy for virtual, campus, and summer programs, covering positioning, segmentation, channel strategy, budget planning, and quantifiable objectives

Execution Framework

• Create a high-velocity execution framework that reliably delivers through agencies, freelancers, AI technologies, and marketing platforms

Collaboration with Teams

• Collaborate directly with enrollment and school teams to convert family insights into more precise messaging and higher-performing creative

Basic Requirements

• Bachelor's degree (BA or equivalent)
• 10+ years of experience leading full-funnel marketing strategy and measurable results in startup, technology, or high-growth settings
• Proven accountability for concrete conversion metrics including enrollments, revenue, CAC, and conversion rates
• Strong analytical capability in funnel performance with a history of identifying problems and prioritizing high-impact solutions
• Experience establishing brand strategy, positioning, and messaging at the company level
• Practical GenAI proficiency, with concrete examples of applying AI tools or AI-powered workflows to enhance marketing productivity, execution velocity, analysis precision, or business results
• Demonstrated ability to create and oversee scalable execution systems utilizing agencies, freelancers, AI tools, and marketing technology
• Ability to work full-time (40 hours/week) in a remote role based in the United States

About GT School

• Revolutionizing education with AI, expert coaching, and 50+ years of learning science
• Blend cutting-edge tech with data-driven insights to unlock every student's full potential
• Create a modern learning environment powered by AI and guided by dedicated mentors
• Personalized approach accelerates learning - 2-6 times faster than traditional classrooms
• GT School students explore their passions, develop critical thinking skills, and learn to innovate
• Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged

Job Details

• Immediate availability
• Full-time (40 hours per week) remote role based in the United States
• Compensation: $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year
• Payment period: Weekly