VP of Marketing, GT School (Remote) - $200,000/year USD

Key Responsibilities

• Leading the complete enrollment funnel for GT Anywhere with direct responsibility for enrollments, conversion performance, and CAC
• Establishing and executing continuous experimentation to uncover and resolve critical conversion obstacles
• Leveraging GenAI tools and AI-powered workflows to enhance marketing analysis, creative refinement, funnel assessment, and execution velocity
• Developing the annual marketing strategy for virtual, campus, and summer programs, covering positioning, segmentation, channel strategy, budget planning, and quantifiable objectives
• Creating a high-velocity execution framework that reliably delivers through agencies, freelancers, AI technologies, and marketing platforms
• Collaborating directly with enrollment and school teams to convert family insights into more precise messaging and higher-performing creative

Basic Requirements

• Bachelor's degree (BA or equivalent)
• 10+ years of experience leading full-funnel marketing strategy and measurable results in startup, technology, or high-growth settings
• Proven accountability for concrete conversion metrics including enrollments, revenue, CAC, and conversion rates
• Strong analytical capability in funnel performance with a history of identifying problems and prioritizing high-impact solutions
• Experience establishing brand strategy, positioning, and messaging at the company level
• Practical GenAI proficiency, with concrete examples of applying AI tools or AI-powered workflows to enhance marketing productivity, execution velocity, analysis precision, or business results
• Demonstrated ability to create and oversee scalable execution systems utilizing agencies, freelancers, AI tools, and marketing technology
• Ability to work full-time (40 hours/week) in a remote role based in the United States

About GT School

GT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential. They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds.

What You Won’t Be Doing

• Executing awareness-focused campaigns with no enrollment responsibility
• Serving as an order-taker for one-off marketing requests lacking clear ROI
• Relying on lengthy approval processes or large bureaucratic structures to move forward
• Pursuing vanity metrics unconnected to actual enrolled families

VP of Marketing

Design and manage a complete full-funnel growth engine that transforms existing demand into 1,000 enrolled families while establishing gt.school as the category-defining brand in gifted K–8 education.

Job Details

• Immediate availability
• Full-time (40 hours per week) remote role based in the United States
• $100 USD/hour compensation level, equating to $200,000 USD/year assuming 40 hours per week and 50 weeks per year
• Weekly payment period

Contact Information

For more details, visit www.crossover.com. For job code information, visit www.crossover.com/help-and-faqs.