Head of Marketing, GT School (Remote) - $200,000/year USD

Key Responsibilities

• Control the complete enrollment funnel for GT Anywhere with direct responsibility for enrollments, conversion rates, and CAC.
• Architect and execute continuous experimentation to locate and remove high-impact conversion obstacles.
• Leverage GenAI tools and AI-enabled workflows to enhance marketing analysis, creative iteration, funnel diagnostics, and execution velocity.
• Create the annual marketing strategy across virtual, campus, and summer programs, covering positioning, segments, channel mix, budget allocation, and quantifiable goals.
• Construct a high-velocity execution system that reliably delivers through agencies, freelancers, AI tools, and marketing technology.
• Collaborate closely with enrollment and school teams to convert family feedback into more precise messaging and higher-converting creative.

Basic Requirements

• Bachelor's degree (BA or equivalent)
• 10+ years of experience controlling full-funnel marketing strategy and measurable outcomes in startup, technology, or high-growth environments
• Proven accountability for hard conversion metrics such as enrollments, revenue, CAC, and conversion rates
• Strong funnel analytics capability with a history of diagnosing issues and prioritizing high-impact improvements
• Experience establishing brand strategy, positioning, and messaging at a company level
• Practical GenAI fluency, with concrete examples of using AI tools or AI-enabled workflows to enhance marketing productivity, execution speed, analysis quality, or business outcomes
• Demonstrated ability to build and manage scalable execution systems using agencies, freelancers, AI tools, and marketing technology
• Ability to work full-time (40 hours/week) in a remote role based in the United States

About GT School

GT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential. They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged. This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms. GT School students explore their passions, develop critical thinking skills, and learn to innovate. Because that's where genius lies. GT School is where gifted minds turn potential into power.