VP of Consumer Marketing, GT School (Remote) - $200,000/year USD

You are not here to manage marketing tactics. You are here to drive measurable growth. Many senior marketing roles define success through reach and engagement. This position is defined by enrollments. Demand for gt.school already exists. Families are searching for a proven, rigorous K–8 experience built for gifted students. Our AI-driven platform enables accelerated mastery and equips learners to explore advanced topics and practical competencies. The offering is validated. The audience is active. What remains is a marketing leader capable of turning demand into sustainable scale.

About the role

You will control the complete enrollment mechanism for GT Anywhere and direct brand strategy across our virtual, campus-based, and summer offerings. Your objective is clear: transform high-intent interest into 1,000 enrolled families while positioning gt.school as the authoritative choice in gifted K–8 education. No established playbook exists. You will design the funnel architecture, establish positioning, drive testing, and construct a dependable execution system leveraging agencies, contractors, and technology. You will function with full autonomy and direct responsibility for outcomes.

Responsibilities

• Taking full ownership of the GT Anywhere enrollment funnel with direct responsibility for enrollments, conversion performance, and customer acquisition cost
• Designing and executing ongoing experimentation to surface and resolve critical conversion barriers
• Leveraging GenAI platforms and AI-driven workflows to enhance marketing diagnostics, creative development, funnel analysis, and operational velocity
• Crafting the comprehensive annual marketing plan across virtual, campus, and summer formats, covering positioning, audience segmentation, channel strategy, budget distribution, and success metrics
• Creating a rapid-execution framework that reliably delivers through agencies, independent contractors, AI-enabled tools, and marketing infrastructure
• Collaborating directly with enrollment and academic operations to convert family insights into more effective messaging and higher-performing creative assets

Qualifications

• Bachelor's degree (BA or equivalent)
• 10+ years of experience leading end-to-end marketing strategy with measurable business impact in startup, technology, or high-growth settings
• Direct accountability for concrete conversion outcomes including enrollments, revenue, customer acquisition cost, and funnel conversion rates
• Advanced funnel analytics skills with a history of identifying bottlenecks and executing high-leverage optimizations
• Experience establishing brand strategy, positioning, and messaging frameworks at the organizational level
• Applied GenAI proficiency, supported by concrete examples of using AI tools or AI-powered workflows to enhance marketing efficiency, execution speed, analytical rigor, or measurable results
• Demonstrated success building and orchestrating scalable execution systems using agencies, freelancers, AI platforms, and marketing technology
• Capacity to work full-time (40 hours/week) remotely from within the United States

Benefits

No established playbook exists. You will design the funnel architecture, establish positioning, drive testing, and construct a dependable execution system leveraging agencies, contractors, and technology. You will function with full autonomy and direct responsibility for outcomes.

Pay

$100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly.

Schedule

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record.