VP of Marketing, GT School (Remote) - $200,000/year USD
The position is looking to drive growth rather than oversee campaigns. It focuses on transforming demand into scale by turning high-intent demand into 1,000 enrolled families while positioning gt.school as the authoritative name in gifted K–8 education.
About the role
You will lead the complete enrollment engine for GT Anywhere and drive brand strategy across virtual, campus, and summer offerings. Your objective is clear: turn high-intent demand into 1,000 enrolled families while positioning gt.school as the category-defining brand in gifted K–8 education.
Responsibilities
Leading the complete enrollment funnel for GT Anywhere with direct responsibility for enrollments, conversion performance, and CACEstablishing and executing continuous experimentation to uncover and resolve critical conversion obstacles
Leveraging GenAI tools and AI-powered workflows to enhance marketing analysis, creative refinement, funnel assessment, and execution velocity
Developing the annual marketing strategy for virtual, campus, and summer programs, covering positioning, segmentation, channel strategy, budget planning, and quantifiable objectives
Creating a high-velocity execution framework that reliably delivers through agencies, freelancers, AI technologies, and marketing platforms
Collaborating directly with enrollment and school teams to convert family insights into more precise messaging and higher-performing creative
Requirements
Bachelor's degree (BA or equivalent)
10+ years of experience leading full-funnel marketing strategy and measurable results in startup, technology, or high-growth settings
Proven accountability for concrete conversion metrics including enrollments, revenue, CAC, and conversion rates
Strong analytical capability in funnel performance with a history of identifying problems and prioritizing high-impact solutions
Experience establishing brand strategy, positioning, and messaging at the company level
Practical GenAI proficiency, with concrete examples of applying AI tools or AI-powered workflows to enhance marketing productivity, execution velocity, analysis precision, or business results
Demonstrated ability to create and oversee scalable execution systems utilizing agencies, freelancers, AI tools, and marketing technology
Ability to work full-time (40 hours/week) in a remote role based in the United States
Qualifications
No existing playbook will be handed to you. You will design the funnel, establish positioning, lead experimentation, and construct a dependable execution system leveraging agencies, freelancers, and technology.
You will function with autonomy and direct responsibility for outcomes.
Skills
Full-funnel marketing strategy and measurable results
GenAI proficiency
Execution systems utilizing agencies, freelancers, AI tools, and marketing technology
Benefits
No benefits are offered for this position.
Pay
$100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year.
Schedule
The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record.