VP of Influencer Marketing

About the role

We are looking for a VP of Influencer Marketing to build and lead one of the strongest creator organizations in the industry. This is not a campaign management role. This is a company-building role.

Responsibilities

• Create and expand one of the largest and highest-quality performance creator networks in the industry
• Continuously grow our global creator ecosystem across key verticals and platforms
• Build long-term relationships with exceptional creators and talent representatives
• Increase creator earnings and lifetime value
• Ensure every client has access to exceptional creators capable of producing high-performing content at scale
• Build repeat collaborations and long-term partnerships
• Build a preferred roster of trusted creators who consistently produce outstanding content
• Build repeatable systems that consistently deliver exceptional creators for every client
• Maximize paid media performance
• Identify creators with the highest long-term advertising potential
• Turn creator marketing into a predictable growth engine rather than a campaign-based service
• Build scalable systems across sourcing, outreach, negotiations, contracting, approvals, production, and reporting
• Leverage AI and automation to improve speed, quality, and operational efficiency
• Establish world-class operating standards across the influencer organization
• Lead, develop, and inspire a high-performing global influencer marketing organization
• Build future leaders within the department
• Establish clear KPIs, accountability, and operating rhythms
• Foster a culture of ownership, speed, innovation, and continuous improvement
• Build an organization capable of supporting the company's next stage of growth
• Continuously evaluate new platforms, technologies, and creator trends
• Leverage AI to improve creator discovery, relationship management, forecasting, and operations
• Identify opportunities to strengthen Advantage HQ's competitive advantage in creator marketing
• Ensure the company remains at the forefront of the creator economy

Requirements

8+ years of experience leading influencer marketing, creator partnerships, creator operations, or talent organizations

• Proven experience building and scaling high-performing influencer marketing teams
• Experience managing large creator ecosystems and long-term creator relationships
• Deep understanding of creator economics, whitelisting, licensing, usage rights, and performance marketing
• Experience partnering closely with paid media and creative teams to drive measurable business outcomes
• Experience building systems that scale rather than simply managing campaigns
• Strong commercial mindset with an understanding of how creator marketing drives profitable growth
• Outstanding leadership, communication, and decision-making skills
• Strong operator with a bias toward ownership, execution, and continuous improvement

Qualifications

• Experience managing thousands of creator relationships at scale
• Experience leading influencer organizations within high-growth agencies or creator platforms
• Experience building creator communities, ambassador programs, or creator marketplaces
• Experience leveraging AI and technology to improve influencer operations
• Experience leading globally distributed teams
• Experience partnering directly with founders and executive leadership teams

Skills

• Leadership
• Systems thinking
• Creator economics
• Whitelisting
• Licensing
• Performance marketing
• Commercial mindset
• Operational efficiency
• AI and technology
• Global collaboration
• Executive leadership

Benefits

Compensation & Location

• $250,000–380,000 USD total annual compensation, including base salary, performance bonus, and equity
• Full-time remote. We have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best
• North America preferred (United States or Canada)

Pay

$250,000–380,000 USD total annual compensation, including base salary, performance bonus, and equity

Schedule

Full-time remote