Vice President, Influencer Marketing

About the role

Vice President, Influencer Marketing at Small Girls PR oversees overarching strategy and client relationships, drives novel initiatives that drive social virality and press headlines, manages deliverables for integrated campaigns, and oversees a team of talented junior staffers. This role works with a wide range of creative and innovative brands across food & beverage, wellness, consumer tech, and more.

Responsibilities

• Conceptualize breakthrough, culturally resonant ideas that redefine client positioning and generate meaningful earned impact — from premium press placements to culturally relevant moments that extend beyond paid influencer deliverables.
• Push teams and clients toward breakthrough thinking, identifying white space opportunities and transforming insights into ownable, conversation-driving campaigns that generate measurable business impact.
• Drive enterprise-level, long-term communications strategy and architect tentpole campaigns for a portfolio of key clients across retainer and project-based engagements, ensuring alignment with broader business objectives.
• Serve as a senior strategic advisor to clients, setting vision, KPIs, success frameworks, and measurement standards.
• Establish and uphold a high creative bar across the agency, providing strategic and conceptual guidance that sharpens ideas, strengthens storytelling, and ensures all work is innovative, differentiated, and culturally relevant.
• Operate as a primary senior point of contact for clients and interagency partners, cultivating executive-level relationships built on trust, strategic counsel, and long-term partnership growth.
• Lead cross-disciplinary integration across Experiential, Paid Media and Press teams ensuring campaigns are cohesive, insight-driven, and performance-oriented.
• Drive business development efforts, leading new business pitches and proposal development in partnership with senior leadership and securing revenue growth. Identify organic growth opportunities within existing accounts and contribute meaningfully to agency revenue expansion.
• Oversee team structure and resourcing across accounts, mentoring junior team members while fostering a high-performance culture.
• Serve as an internal and external thought leader, shaping agency POV's, staying ahead of evolving industry trends, and elevating SGPR’s positioning within influencer marketing and PR.
• Own the strategic direction, oversight, and optimization of paid and earned influencer ecosystems across tiers and platforms (Instagram, TikTok, YouTube, LinkedIn, Reddit, Substack, Podcasts, emerging platforms, etc.).
• Maintain and continuously expand a diversified, high-level network of influencer, agent, and platform relationships, leveraging influence to secure advantageous partnerships and preferred rates.
• Oversee influencer budgets where applicable, ensuring fiscal responsibility, efficiency, and strong ROI.
• Translate complex performance data into executive-ready insights. Establish measurement frameworks rooted in industry benchmarks (CPM, CPC, CTR, engagement rates, etc.) and synthesize quantitative and qualitative learnings into forward-looking strategic recommendations that inform client growth.

Qualifications

• Experience - Minimum of 10+ years of relevant experience within the influencer marketing and earned PR spaces (agency or in-house), negotiating contracts, creating and managing successful influencer campaigns, and maintaining a strong network of influencer, agent and media relationships.
• Creativity – Bold, strategic thinker who consistently pushes beyond the expected to develop breakthrough ideas that elevate brands and spark conversation. Translates cultural insights into ownable, multi-channel campaign concepts that drive measurable impact and distinguish our clients in crowded markets. Inspires teams, sharpens ideas through thoughtful feedback, and raises the creative bar across every brief.
• Strategic - Understands clients' businesses, able to provide counsel and guidance both in plans and ad-hoc conversations. Develops strategic influencer and press campaigns that achieve client goals and KPIs - and keeps clients coming back for more.
• Presentation Skills – Compelling, high-impact presenter who commands the room with confidence and clarity. Delivers persuasive narratives that captivate clients, build trust, and win business.
• Organized - Ability to monitor progress of personal and team deliverables, status of campaign pipelines and projects. Provides project management to team and integrated teams when called upon, ensuring every individual is contributing to the team’s success.
• Detail-Oriented - Spots typos a mile away, diligent with formatting, double checks everything twice, and never forgets or misses a deadline. Implements systems that improve efficiency and quality across campaigns.
• Social Savvy - Deep knowledge of influencer trends, current and emerging social platforms, content formats, and analytics. Constantly dreaming up innovative, engaging and creative campaign ideas rooted in compelling cultural insights that win business, generate earned media value and set a creative benchmark for the agency.
• High-Impact Client Leader - Strong verbal and written communication with the ability to instill client confidence on opportunities, projects, and tasks. Comfortable taking calls with senior clients by themselves, leading and guiding discussions to actionable outcomes with clarity and authority, whether for a weekly status call or to deal with a difficult situation.
• Data-Driven - Analyzes performance, develops insights and delivers reports with actionable insights, positioning influencer marketing and earned press as drivers of broader business and brand goals.
• Content & Trend Obsessed - Scroll TikTok for hours in spare time, has a list of dream influencers, connects cultural trends to clients, suggests ways to turn trends into relevant, ownable campaigns that make others think, "wow I wish I thought of that!".

Benefits

• Generous PTO that scales with tenure
• Smalls In Sync program for dedicated time for collaboration and strategic solo work
• Comprehensive benefits including 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
• Innovation Leadership - First to offer client brand campaigns on TikTok, recognized for pioneering unique HR policies, and training employees at the intersection of PR and AI
• Vibrant Culture - Employee-led committees shape company policy and organize team celebrations from book clubs to outings

Pay

$146,500 - $156,000

Schedule

Based in NYC or LA office working two days a week in the office on a hybrid schedule.