Vice President of Marketing

Location: San Diego, California | Job Type: Permanent | Compensation Range: $170,000 – $210,000 per year

About the role

Step into a high-visibility leadership role where you will directly influence customer acquisition and revenue growth for an industry-leading financial services brand. As Vice President of Marketing, you will translate strategic vision into an innovative, omni-channel marketing engine that empowers small businesses with fast, practical access to capital. By building a disciplined approach to demand generation and aggressive experimentation, you will scale a major brand while maintaining the responsive, human experience that sets the company apart.

Responsibilities

• Convert high-level strategic roadmaps into dynamic, production-level campaigns that acquire and retain commercial customers.
• Direct and scale an expansive omni-channel mix, including search, paid social, TV/CTV, direct mail, and influencer networks.
• Manage a multi-million-dollar marketing budget, relentlessly optimizing for customer acquisition cost (CAC) and return on ad spend (ROAS).
• Lead high-velocity testing across emerging formats to maintain a competitive edge and capture high-intent demand.
• Collaborate with data teams to refine attribution modeling in GA4, delivering reliable metrics to executive leadership.
• Guide internal teams and external agencies to a predictable cadence of accountability, execution, and measurable results.

Qualifications

• 10+ years of progressive marketing experience, including 3–5 years in a senior leadership role managing multi-channel strategy for major brands.
• Deep hands-on expertise across digital and traditional media ecosystems, specifically Google's suite of performance products, paid social, and linear/CTV.
• Proven financial acumen with deep experience managing large budgets, understanding unit economics, and driving ROI through rapid testing.
• Dynamic execution mindset with exceptional cross-functional communication and people-management skills.

Preferred Qualifications

• Experience in fintech or highly regulated financial services.
• Lifecycle marketing expertise.
• Brand positioning experience.
• Proficiency with modern MarTech platforms.