Vice President, Influencer Marketing

About the role

Small Girls PR is seeking a Vice President of Influencer and PR to lead our strategic initiatives and client relationships. The ideal candidate will manage overarching strategy, drive innovative campaigns, and oversee a dynamic team.

Responsibilities

• Conceptualize breakthrough, culturally resonant ideas that redefine client positioning and generate meaningful earned impact.
• Push teams and clients toward breakthrough thinking, identifying white space opportunities and transforming insights into ownable, conversation-driving campaigns.
• Drive enterprise-level, long-term communications strategy and architect tentpole campaigns for a portfolio of key clients.
• Serve as a senior strategic advisor to clients, setting vision, KPIs, success frameworks, and measurement standards.
• Operate as a primary senior point of contact for clients and interagency partners, cultivating executive-level relationships built on trust, strategic counsel, and long-term partnership growth.
• Lead cross-disciplinary integration across Experiential, Paid Media and Press teams ensuring campaigns are cohesive, insight-driven, and performance-oriented.
• Drive business development efforts, leading new business pitches and proposal development in partnership with senior leadership and securing revenue growth.
• Identify organic growth opportunities within existing accounts and contribute meaningfully to agency revenue expansion.
• Oversee team structure and resourcing across accounts, mentoring junior team members while fostering a high-performance culture.
• Own the strategic direction, oversight, and optimization of paid and earned influencer ecosystems across tiers and platforms.
• Oversee influencer budgets where applicable, ensuring fiscal responsibility, efficiency, and strong ROI.
• Translate complex performance data into executive-ready insights.
• Establish measurement frameworks rooted in industry benchmarks and synthesize quantitative and qualitative learnings into forward-looking strategic recommendations.

Requirements

• Minimum of 8+ years of relevant experience within the influencer marketing and earned PR spaces (agency or in-house).
• Negotiating contracts, creating and managing successful influencer campaigns, and maintaining a strong network of influencer, agent and media relationships.
• Strategic thinking, able to provide counsel and guidance both in your plans and in ad-hoc conversations.
• Develop strategic influencer and press campaigns that achieve client goals and KPIs and keep clients coming back for more.
• Compelling presentation skills, able to command the room with confidence and clarity.
• Ability to monitor progress of personal and team deliverables as well as the status of campaign pipelines and projects.
• Detail-oriented, able to spot typos and implement systems that improve efficiency and quality across campaigns.
• Knowledge of influencer trends, current and emerging social platforms, content formats, and analytics.

Qualifications

• Experience in managing and executing successful influencer campaigns.
• Proven track record of developing strategic influencer and press campaigns that achieve client goals and KPIs.
• Strong verbal and written communication skills with the ability to instill client confidence.
• Ability to lead and guide discussions to actionable outcomes with clarity and authority.
• Knowledge of cultural insights and the ability to translate them into ownable, multi-channel campaign concepts.
• Ability to identify and capitalize on emerging trends and cultural moments.
• Experience in managing and optimizing influencer ecosystems across various platforms.
• Experience in managing and overseeing influencer budgets.
• Ability to present complex performance data in a clear and actionable manner.
• Experience in establishing and implementing measurement frameworks rooted in industry benchmarks.

Skills

• Strategic thinking and problem-solving.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team.
• Attention to detail and organizational skills.
• Knowledge of influencer marketing and earned PR trends and platforms.
• Ability to manage and optimize influencer ecosystems.
• Experience in managing and overseeing influencer budgets.
• Ability to present complex performance data in a clear and actionable manner.
• Experience in establishing and implementing measurement frameworks.

Benefits

Generous PTO that scales with tenure, Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care.

Pay

$146,500 - $156,000

Schedule

Hybrid schedule, working two days a week in the office.