VP of Business Development – Elective Healthcare

Provider Acquisition

The Vice President of Business Development – Elective Healthcare will identify, prospect, negotiate, and secure new healthcare provider relationships across dental, vision, hearing, veterinary, and other elective healthcare specialties.

Strategic Partnership Development

This role will identify, establish, and grow referral, affiliate, platform, and ecosystem partnerships that drive provider acquisition, referrals, and funded volume growth.

Relationship Management

The VP, Elective Healthcare will build and maintain executive-level relationships with providers, strategic partners, and key stakeholders to drive adoption, retention, and long-term growth.

Pipeline Development & Sales Execution

The VP will develop and manage a robust pipeline through networking, industry engagement, outbound prospecting, referrals, and strategic partnerships. Ownership of opportunities through the full sales lifecycle, including discovery, proposal development, negotiation, onboarding, activation, and growth.

Vertical Strategy & Market Intelligence

The VP will develop and execute growth strategies for the Elective Healthcare vertical by identifying target markets, monitoring industry trends, evaluating competitive dynamics, and uncovering new partnership and growth opportunities.

Partner Engagement & Influence

The VP will collaborate with affiliate, referral, and ecosystem partners to develop joint growth strategies, support partner sales motions and marketing initiatives, and increase partner-led recommendations and referrals to AFF.

Industry Presence

The VP will represent AFF at industry trade shows, conferences, association events, webinars, publications, and other market-facing opportunities to increase brand awareness and generate new business opportunities.

Pipeline Management & Forecasting

The VP will maintain accurate pipeline reporting, opportunity forecasting, and CRM discipline to support predictable growth, resource planning, and executive visibility.

Cross-Functional Collaboration

The VP will partner closely with Leadership, Field Sales, Inside Sales, Client Success, Marketing, Operations, Risk, Legal, and Pricing teams to ensure successful implementations, strong partner experiences, and long-term portfolio growth.

Partner Experience

The VP will ensure a seamless experience throughout the relationship lifecycle, from pre-sales and contract execution through implementation, activation, and ongoing account management while maintaining AFF's high standards of service and responsiveness.

Portfolio Growth & Performance

The VP will drive provider activation, adoption, funded volume, retention, and profitability while consistently achieving or exceeding established business development objectives.

Minimum Requirements & Qualifications

• 5+ years of successful business development, strategic partnerships, enterprise sales, or B2B sales experience, preferably within elective healthcare, consumer finance, FinTech, payments, or related industries.
• Demonstrated success prospecting, developing, negotiating, and closing complex provider, enterprise, strategic partnership, or multi-location opportunities.
• Proven ability to build and maintain relationships with healthcare providers, business owners, executives, strategic partners, referral organizations, and other key decision-makers.
• Strong interpersonal, presentation, negotiation, and communication skills.
• Self-motivated, results-oriented professional with exceptional organizational, time management, and pipeline management skills.
• Experience managing opportunities through the full sales lifecycle, from prospecting and contract negotiation through implementation, activation, and account growth.
• Experience developing referral, affiliate, association, platform, channel, or ecosystem partnerships that generate new business opportunities and revenue growth.
• Proficiency with CRM platforms and Microsoft Office applications, including Excel, PowerPoint, and Word.
• Ability to travel frequently for customer meetings, industry events, conferences, and partner engagements.

Preferred Qualifications

• Bachelor's degree.
• Existing relationships with DSOs, veterinary groups, vision networks, hearing organizations, healthcare associations, membership buying groups, referral networks, or other healthcare ecosystem partners.
• Experience selling patient financing, payments, healthcare technology, or practice-growth solutions to healthcare providers or healthcare-related organizations.
• Familiarity with Lease-to-Own, Point-of-Sale Financing, Installment Lending, Buy Now Pay Later (BNPL), Patient Financing, or other consumer lending and financing solutions.