VP, Marketing Strategy (Urban Music)

About the role

The Marketing department at Warner Records is the strategic engine of the label. We develop integrated marketing plans that drive consumption, increase market share, and build global fandoms. The VP of Marketing Strategy will lead these efforts, leveraging a deep understanding of urban genres to build distinct, competitive identities for our artists.

Responsibilities

• Develop comprehensive marketing strategies that position artists as global stars and differentiate them in a crowded marketplace.
• Lead internal artist teams and management calls to ensure alignment with the core strategy.
• Create fluid, 12-month+ marketing plans and "Marketing Vision" documents that bridge the gap between signing and global commercial success.
• Collaborate with Creative Services to ensure a consistent, compelling visual and narrative thread across every consumer touchpoint.
• Constantly review real-time data to draw actionable conclusions, refining campaigns mid-stream to ensure we hit our OKRs and ROI goals.
• Partner with Touring and live agents to ensure recorded music strategy and live performances work in perfect synergy.
• Partner with Commerce to develop music streaming and physical product offerings that generate incremental revenue and deepen fandom.
• Identify and lock in non-traditional partnerships across sports, lifestyle, and LGBTQ+ spaces to expand artist reach beyond music channels.
• Take total accountability for global project budgets, ensuring spend is optimized for maximum market impact.

Requirements

• 8+ years of high-level marketing experience at a major record label, specifically within urban genres (Hip-Hop, R&B, Afrobeats).
• Strategic powerhouse who can build the blueprints for success from inception to global commercial dominance.
• Passionate about Urban music and culture, possessing the deep industry knowledge required to build authentic, competitive artist identities.
• Proven executive presence to act as the primary liaison between artist management and the label, fostering relationships built on trust and ingenuity.
• 4-year undergraduate degree (highly preferred) and a proven track record of leading successful, large-scale campaigns.
• Experience with advanced consumer analytics tools to identify untapped audience segments.
• Existing deep-rooted relationships with international marketing partners and cultural influencers.
• Experience or strong familiarity with A&R processes or creative direction to further bridge the gap between music and marketing.

Qualifications

• Experience or strong familiarity with A&R processes or creative direction to further bridge the gap between music and marketing.

Skills

• Data-informed but creative-led approach to strategy development.
• Ability to balance artistic vision with business objectives.
• Strong communication and collaboration skills.
• Leadership and mentorship abilities.

Benefits

Details available in 2026 Benefits At A Glance final.pdf.

Pay

$150,000 to $200,000 Annually

Schedule

This position requires a minimum of 4 days per week in the office.