VP, Marketing

The Role

We are hiring a VP Marketing to own and scale a revenue-driven marketing engine that directly impacts Videa's growth trajectory, enterprise pipeline, and category leadership. This is a company-defining role, not a traditional marketing leadership position. You will be responsible for building a repeatable, high-performing go-to-market system that drives pipeline, accelerates enterprise deals, establishes Videa as the AI-powered dental care leader, and creates a unified platform narrative that resonates across multiple market segments.

Key Responsibilities

• Revenue & Multi-Segment Pipeline Growth

• Own marketing-sourced and influenced pipeline targets across Enterprise, Mid-market DSO, and SMB segments, with clear accountability to revenue outcomes
• Build and scale predictable demand generation engines tailored to each segment: Enterprise ABM, mid-market awareness campaigns, and high-volume SMB inbound
• Improve conversion rates, deal velocity, and win rates in partnership with Sales across all segments

• Brand Leadership & Category Definition

• Own and define the category of AI-powered dental care, positioning Videa as the clear leader ahead of Overjet, Pearl, and other emerging AI competitors
• Develop and amplify the unified platform narrative: 'Videa helps dental groups grow revenue and reduce labor through one AI workflow across imaging, voice, and revenue'
• Drive thought leadership, PR, and market presence that establishes Videa as the go-to AI platform for both enterprise DSOs and individual practices
• Create compelling proof-driven selling assets that counter competitive noise and demonstrate clear ROI

• Enterprise & Complex Sales Support

• Support complex, multi-stakeholder enterprise sales cycles with strong ICP definition, segmentation, and account-based strategies
• Equip Sales with the messaging, content, and proof points needed to win high-value deals and compete effectively in enterprise evaluations
• Partner with Sales leadership to align on pipeline strategy, coverage, and execution across all market segments

• Channel & Partner Marketing

• Build and execute comprehensive channel and partner marketing programs to amplify reach and drive pipeline through strategic partnerships
• Develop channel enablement strategies, co-marketing campaigns, and partner-driven demand generation programs
• Create scalable partner onboarding and enablement processes that drive consistent partner performance

• Customer Marketing & Lifecycle Strategy

• Develop comprehensive customer marketing programs that drive expansion, retention, and advocacy within the existing customer base
• Create nurture campaigns and lifecycle marketing strategies that maximize customer lifetime value and reduce churn
• Partner with Customer Success to align marketing efforts with customer health scores and expansion opportunities

• Product & GTM Strategy

• Partner with Product and Sales to shape pricing, packaging, and go-to-market strategy for new product launches and market expansions
• Bring market insight, customer understanding, and competitive intelligence into product and GTM decisions
• Ensure tight alignment between product roadmap, messaging, and commercial execution across all market segments

• Team & Systems

• Build and lead a high-performing marketing organization across demand generation, product marketing, brand, customer marketing, and marketing operations
• Create scalable systems for attribution, performance tracking, and revenue operations across all segments and channels
• Create a culture of accountability, speed, and continuous improvement with a 70/30 operator-to-strategist balance

What You Bring

• 10+ years of B2B marketing experience with 5+ years in leadership roles, scaling marketing from early traction to repeatable growth
• Proven track record of owning pipeline and revenue outcomes across Enterprise, Mid-market, and SMB segments
• Strong foundation in product marketing OR demand generation, with experience in complex B2B SaaS sales cycles
• Experience with channel/partner marketing, customer lifecycle marketing, and brand building for category leadership
• Builder mentality — 70% operator / 30% strategist — with strong analytical mindset and revenue operations experience
• Exceptional storytelling skills and ability to align marketing, sales, and product into unified go-to-market execution
• A passion to utilize your skills to improve the world by positively impacting people's health!

Bonus Points

• Experience in healthcare, AI, or regulated industries
• Experience marketing to clinicians, providers, or healthcare systems
• Track record at category-defining companies with experience in new market creation

Why This Role Matters

• You will help define a new category at the intersection of AI and healthcare
• You will work on technology that is already used daily in clinical practice — not theoretical AI
• You will partner directly with the CEO and leadership team to shape company strategy and growth
• You will build the marketing foundation for the next stage of scale and establish Videa as the unified AI platform leader

What It Is Like To Work Here

• We win and lose together as one team
• Collaboration is not a buzzword here. We share context early, ask for input, and step in to help when someone is stuck
• We hold a high bar, but we stay grounded
• We move fast, learn as we go, and stay focused on what matters most for clinicians and patients

What We Offer

• Competitive compensation and meaningful equity
• Unlimited PTO
• 100 percent company-paid dental and vision coverage
• Generous medical contributions
• The opportunity to work on AI that is actually used every day
• A team of thoughtful, driven people who genuinely care

Equal Opportunity

• Videa is committed to building an equitable, inclusive, and supportive workplace
• Diverse teams build better products and better healthcare
• All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status