VP, Marketing
About the Position
We are searching for an experienced VP of Marketing with P&C insurance experience to drive the strategic direction of how we present ourselves to agents, brokers, policyholders, carrier partners, and the marketplace. This is a fast-paced, roll up your sleeves position that partners closely with our sales, underwriting, and executive leadership teams to amplify our brand and grow our distribution network.
Key Responsibilities
Brand Strategy & Positioning - Define and champion Swyfft’s brand identity across all markets, ensuring consistency and relevance with agents, carriers, and policyholders.
Develop messaging frameworks that clearly communicate our expertise in CAT-exposed coastal regions and California markets.
Differentiate our brand in competitive markets where trust, capacity, and responsiveness are key.
Distribution & Channel Marketing - Design and execute agent and broker recruitment campaigns to rapidly grow our distribution network across our current states and into new markets as we expand.
Build targeted outreach strategies for coastal property specialists, surplus lines producers, and independent agents operating in admitted and non-admitted markets.
Develop co-marketing programs and collateral that support our distribution partners in the field.
Digital Presence & Content - Oversee digital marketing channels including website, email, SEO/SEM, LinkedIn, and emerging platforms relevant to the insurance distribution space.
Create compelling content, thought leadership articles, market updates, CAT event communications, and producer resources that build credibility and drive engagement.
Leverage data analytics to measure campaign performance and optimize spend across traditional and social media channels.
Market Intelligence & Product Storytelling - Monitor and synthesize industry trends, regulatory developments, and competitive dynamics across all active states with a particular focus on Florida, Texas, Louisiana, and California.
Translate complex underwriting and product information into clear, compelling marketing narratives for producers and prospects.
Provide the executive team with market insight that informs go-to-market strategy and new state expansion decisions.
Event & Conference Strategy - Identify, plan, and maximize presence at key industry events (NAPSLO, Big "I", state surplus lines associations, CAT conferences, etc.).
Develop trade show strategies and post-event follow-up programs that convert relationships into distribution partnerships and measure ROI.
Team & Budget Leadership - Manage a marketing function, including vendors and a small but mighty internal team of varying levels of expertise.
Operate efficiently within budget constraints while demonstrating creativity and resourcefulness in execution.
The Successful Candidate
A builder's mindset. You've launched things, figured things out without a roadmap, and built structure in environments that were moving fast.
A keen eye for design and strong aesthetic instincts that pushes creative boundaries and elevates a brand.
Experience driving revenue growth, pipeline creation, and GWP through measurable marketing strategies.
Leading high-impact, data-driven marketing initiatives with measurable ROI.
Requirements
10+ years of progressive marketing experience, with a minimum of 3-5 years in property & casualty insurance with a demonstrated knowledge of the property and casualty insurance market, particularly in CAT-exposed territories (coastal wind, flood, wildfire).
Experience with both B2B marketing (agents, brokers, wholesale distribution channels) and B2C or policyholder-facing communications.
Experience managing and utilizing CRM platforms (Salesforce, HubSpot), marketing automation tools, and analytics dashboards to drive company growth.
Strong written and verbal communication skills; you can write, present, and persuade across various audiences.