Marketing Coordinator

Essential Duties And Responsibilities

• Execute marketing initiatives as outlined in the annual division marketing budget
• Aid the Director of Marketing in planning the annual marketing budget
• Prepare monthly budget report and present to Division President and Director of Marketing
• Coordinate model home set up and maintenance, including merchandising and sales office installation
• Aid the Director of Marketing in creating model home expense reports
• Visit division communities regularly to ensure that all aspects of marketing initiatives are executed correctly, including model merchandising, display of marketing collateral, and signage
• Assist in training team members and participate in all team training sessions
• Update procedures manuals as necessary to maintain accuracy
• Execute sales promotions according to department procedures
• Evaluate the effectiveness of sales promotions and present results to Division President and Director of Marketing
• Identify target consumer groups (TCGs) for communities and products based on research
• Evaluate and recommend community outreach opportunities, including potential sponsorships and charitable giving, to the Division President and Director of Marketing
• Prepare and submit entries for awards and contests
• Create social media content and maintain a social media calendar
• Aid the Director of Marketing in formulating effective collateral, PR and signage strategies
• Cook up marketing material orders and weekly material shipments to communities
• Ensure adequate inventory levels of marketing materials
• Schedule media, including photography, videography, and Matterport tours
• Plan and execute events (Realtor, consumer, employee appreciation, etc.)
• Promote a consistent brand image across all messaging, events, PR, and promotional materials
• Maintain & distribute status and other reports/schedules regularly
• Complete special projects as assigned

Experience, Skills, Knowledge

• 4-year degree in marketing, communications, business, or a related field
• 2 years of relative experience
• General knowledge of digital marketing channels such as social media and SEO preferred for effective collaboration with digital marketing team
• Strong time management and organizational skills
• Ability to manage multiple complex projects with general direction and with minimal supervision
• Excellent written and verbal communication skills
• Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint) and working knowledge of Adobe Photoshop & InDesign