VP, Marketing Strategy (Rock, Alternative, & Country)

About the role

The Marketing department at Warner Records is the strategic engine of the label. We don't just disseminate information; we architect the global trajectory of our artists. Our mission is to develop avenues for market penetration through rigorous research, creative disruption, and front-line campaign leadership. From ideation to post-mortem, we are responsible for working with each team to develop integrated marketing plans that drive consumption, increase market share, and build global fandoms.

Responsibilities

• Develop comprehensive and strategic marketing, campaigns, and goals across all phases of development that position our artists as global stars and differentiate them in a crowded marketplace
• Create a detailed analysis of artists' fan bases & create growth strategies to increase fan bases
• Collaborate with all departments to develop innovative, fully integrated campaigns that drive consumption, sales, cultural relevance, and audience growth
• Lead internal artist task forces and management status calls, ensuring all departments (Digital, Sync, Radio, Publicity) remain on-strategy
• Lead rigorous post-mortem analyses for priority launches to refine future initiatives and ensure compounding ROI on every campaign
• Constantly review real-time data and draw actionable conclusions to reach set goals, manage fluid marketing plans that extend out 12 months or more
• Identify and secure high-impact partnerships across sports, LGBTQ+, lifestyle, and retail spaces that expand the artist's reach beyond traditional music channels
• Manage global project budgets with total accountability, ensuring spend is optimized for maximum market impact
• Act as the primary liaison between the artist/management and the label in driving the artist's vision and all marketing-related issues
• Represent Warner Records at the highest standard at shoots, shows, and industry events, fostering relationships built on trust and ingenuity

Requirements

You don’t just execute tasks; you build blueprints for success. You are relentless in the pursuit of "one-of-a-kind" initiatives. You have a proven ability to draw actionable conclusions from real-time data while maintaining the integrity of the artist's creative vision. You possess the executive presence to manage internal relationships and lead high-stakes creative discussions with bold ambition.

Qualifications

• At least 8 years of high-level marketing experience at a major record label, specifically within the Rock, Alternative, or Country genres
• A portfolio of successful campaigns where you personally led the strategy from inception to global commercial success

Skills

Relentless in the pursuit of "one-of-a-kind" initiatives
Proven ability to draw actionable conclusions from real-time data while maintaining the integrity of the artist's creative vision
Executive presence to manage internal relationships and lead high-stakes creative discussions with bold ambition

Benefits

Annual Rate: $150,000 - $175,000 Annually

Pay

Annual Rate: $150,000 - $175,000 Annually

Schedule

This position requires a minimum of 4 days per week in the office.