VP, Marketing & Communications - Herndon, VA

About the role

We are seeking an experienced leader to fill the role of Vice President, Marketing & Communications. This position demands a proactive, highly motivated individual who will spearhead our efforts to elevate Akima's brand portfolio, enhance shareholder and employee engagement, and ultimately propel company growth.

Responsibilities

• Develops and executes comprehensive marketing strategies tailored to target audiences and channels to enhance Akima's visibility, reputation, and brand recognition.
• Directs branding initiatives to effectively position Akima as a leader in the Federal sector, differentiating it from its competitors and establishing thought leadership.
• Strategizes and collaborates with company subject matter experts to develop compelling thought leadership for dissemination through various platforms including publications, speaking engagements, and webinars.
• Utilizes sophisticated analytics tools to continually monitor and optimize marketing program outcomes, including strategic allocation of resources and program adjustments based on detailed analysis of historical performance data and results.
• Leverages digital marketing tools and analytics to drive results through social media outreach and engagement initiatives.
• Stays abreast of emerging trends, technologies, and methodologies in digital marketing, content creation, and social media to drive effective marketing campaigns.
• Drives innovation in identifying and seizing emerging opportunities within the Federal market, continually enhancing go-to-market strategies from a marketing standpoint in response to evolving market dynamics.
• Identifies and prioritizes industry groups, professional societies, conferences, trade events, and other outreach and networking activities to enhance Akima's brand visibility and industry influence.
• Represents Akima at selected activities, including membership engagement and industry initiatives, as deemed appropriate.
• Leads and manages all internal corporate events, oversees company charitable initiatives and events, manages shareholder programs, and coordinates select employee outreach initiatives such as recruiting campaigns and employee events.
• Develops and implements internal communication strategies to ensure alignment and engagement across the organization, fostering a cohesive company culture and effective dissemination of key messages.
• Oversees crisis communications planning and execution, ensuring timely and effective communication with internal and external stakeholders during challenging situations.
• Collaborate with cross-functional teams to ensure alignment of messaging and branding across all internal and external communications channels.

Qualifications

• Bachelor's degree in marketing, communications, public relations, business administration, or a related field from an accredited university.
• Advanced degree preferred.
• Minimum of 15 years of progressive experience in marketing, communications, and industry engagement, with a focus on federal contracting.
• Demonstrated track record of success and achievement in previous roles.
• Experience working directly with a CEO for executive communication planning and execution.
• Strong understanding of branding principles and strategies for promoting organizational reputation and brand identity.
• Proven experience in developing and implementing effective branding initiatives.
• Experience developing and executing full lifecycle marketing plans including creating content that drives demand and engagement.
• Track record of delivering successful marketing campaigns with measurable results.
• Proficiency in digital marketing, including knowledge of emerging trends, technologies, and methodologies for digital marketing, content creation, and social media.
• Experience in utilizing digital marketing tools and analytics to drive results.
• In-depth knowledge of federal contracting processes and regulations.
• Proven ability to lead and inspire teams, manage stakeholders effectively, and communicate complex ideas clearly and persuasively.
• Demonstrated ability to manage multiple priorities and deadlines in a fast-paced environment.
• Strong foundation in navigating complex corporate cross-functional teams to drive and accomplish strategic goals and visions.

Pay and Benefits

The pay range for this position is $175,000 - $315,000 plus incentives. The company offers a comprehensive benefits program, including medical, dental, vision, life insurance, 401(k) and a range of other voluntary benefits. Paid Time Off (PTO) is offered to regular full-time and part-time employees.