VP, Marketing

Demand Generation

Demand generation across consumer and B2B, with clear ownership of the growth number on both sides.

Marketing Team

Building and leading the marketing team: hiring, developing talent, and setting the performance bar.

Brand, Content, and Community Strategy

Brand, content, and community strategy, with a strong bias toward channels that actually move the needle.

Go-to-Market

Own go-to-market for new products and categories in partnership with product and sales, from positioning and messaging through launch and into pipeline, making sure what we build finds the right customers fast.

New Growth Channels

Identify and test new growth channels systematically, from SEO to events to partnerships to community-driven distribution, and scale what proves out.

Marketing Tech Stack

The full marketing tech stack, including attribution, analytics, and automation.

Performance Reporting

Marketing performance reporting to the CEO and leadership team.

What We're Looking For

• A track record of building scalable marketing engines.
• Genuine experience across both consumer and B2B marketing.
• Hiring and leading talent-dense marketing teams.
• Strong commercial instincts.
• A first-principles thinker.
• High taste and a strong point of view on what good looks like.
• Bias for action and willingness to be in the weeds.
• A true startup executive orientation.
• A high agency and AI fluency.