VP, Marketing

About the role

The VP of Marketing will reposition BoomPop from a services company to a software platform, generate predictable enterprise pipeline, and build a unified marketing strategy.

Responsibilities

• Build and lead the marketing organization across performance marketing, brand marketing, demand generation, content, and product marketing.
• Drive efficient top-of-funnel acquisition and pipeline growth through a balanced mix of brand and performance marketing.
• Develop a strong product marketing function that communicates the value of BoomPop’s platform and keeps momentum around product launches and features.
• Partner closely with Sales to ensure marketing programs translate into qualified pipeline and revenue.
• Work cross-functionally with Product to deeply understand the roadmap and translate product innovation into compelling external narratives.
• Own BoomPop’s messaging and positioning. Ensure our story is consistent, differentiated, and grounded in real customer value.
• Build scalable marketing programs across digital channels, lifecycle marketing, content, and events.
• Oversee marketing analytics, reporting, and attribution to drive data-informed decision making.
• Analyze market trends and competitive dynamics to identify opportunities for differentiation and category leadership.

Qualifications

• 10+ years of B2B SaaS marketing leadership experience, ideally within a high-growth startup or scale-up environment.
• Experience building marketing functions that generate measurable pipeline and support enterprise sales motions.
• Strong leadership track record with the ability to hire, develop, and retain high-performing teams.
• Deep expertise across product marketing, demand generation, and go-to-market strategy.
• Experience with modern marketing technology stacks including Salesforce, HubSpot, and analytics platforms.
• Strong communication, analytical, and organizational skills with the ability to influence across executive teams.

Benefits & Perks

• Competitive salary + equity, with tons of room for career growth
• Company sponsored 401(k)
• Generous PTO
• Paid parental leave
• Flexibility to work from anywhere
• Amazing annual team-wide and department offsites
• World-class medical, vision, and dental plans with 100% employee contributions covered + 80% dependent contributions covered
• $50/month phone stipend

Total Compensation Package

• Base: $197,000 - $275,000 a year; Depending on Experience and Qualifications
• Bonus: $25,000 a year; Depending on Business and Personal Milestones Achieved
• Medical, vision, dental, life: $10,000 - $16,000 a year; Depending on Individual or Family Plan
• Equity: Our vision is to take BoomPop to the moon 🚀

Application Instructions

Please note that this is a fully-remote opportunity. If you have any questions or if you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please contact us at talent@boompop.com.

Equal Opportunity Employer

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

BoomPop is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, state, or local law. BoomPop considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.

For California-based applicants: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, BoomPop will consider for employment qualified applicants with arrest and conviction records.