VP, Marketing

Key Responsibilities

• Shape the Market Narrative
• Develop and operationalize a clear point of view that reflects Alkami’s platform and resonates with executive buyers across financial institutions, including a pragmatic perspective on the role of data and AI in driving growth.
• Bring the Platform to Market
• Unify Alkami’s core solutions—Onboarding (MANTL), Digital Banking, and Data & Marketing—into a cohesive story that supports expansion, differentiation, and larger deal sizes, clearly articulating how data and intelligence enhance customer and business outcomes.
• Drive Pipeline and Revenue Alignment
• Own the end-to-end demand engine, including SDR leadership, with a focus on pipeline quality, conversion, and predictability. Partner closely with Sales to align on target accounts, coverage, and performance.
• Scale Account-Centric Go-To-Market
• Build programs that effectively engage and progress high-value accounts, supporting multi-stakeholder sales cycles and long-term customer growth.
• Refine Segmentation & Upmarket Motion
• Define how Alkami engages different tiers of financial institutions—from community banks and credit unions to larger regional and national banks. Ensure programs and positioning scale upmarket while remaining effective in core segments.
• Engage the Partner Ecosystem
• Lead marketing for Alkami’s partner network, developing joint go-to-market strategies that expand reach and contribute to pipeline and revenue.
• Support Technical and Business Buyers
• Ensure Alkami’s value is clearly articulated across both business and technical audiences, including our extensibility, integrations, and platform capabilities.
• Field Marketing & Customer Advocacy
• Build and scale in-market programs and experiences that engage target accounts and support deal progression, anchored in customer outcomes and proof (including Co:lab).
• Partner on Product Strategy
• Work closely with Product leadership on positioning, packaging, and go-to-market strategy to ensure alignment with how customers evaluate and buy.

Qualifications

• 15+ years of B2B marketing experience, including leadership roles in a high-growth SaaS or fintech environment.
• Experience supporting complex, multi-stakeholder sales processes for enterprise SaaS company.
• Strong product marketing and Demand Generation experience and AI first marketing.
• Track record of building marketing programs that contribute directly to pipeline and revenue outcomes.
• Experience marketing to a range of customer segments, from mid-market to enterprise.
• Strong cross-functional partner with Sales, Product, and Customer teams.
• Comfortable operating in a multi-product environment and bringing clarity to complexity.
• Experience working with financial institutions is a plus.