VP, Marketing

About the role

We are seeking a Vice President - Marketing with extensive B2B, account-based marketing and direct to Pharma experience to build and creatively communicate our real-world data value proposition to Pharmaceutical Manufacturers, Government health agencies, Health systems, Insurance carriers and Analytics companies that serve those market segments. In this senior role, you will own the strategic build out and execution of our digital, PR and trade show marketing strategies as we evangelize our approach to key stakeholders across the healthcare landscape. This includes responsibility for evolving our positioning, competitive differentiation, messaging and customer engagement around our identity, privacy, governance and data exchange solutions that support HealthVerity Marketplace, the nation’s largest healthcare and consumer data ecosystem.

Responsibilities

• Become our chief storyteller - demonstrate the ability to quickly understand our products and value add so as to meaningfully evangelize our unique selling proposition to clients and employees.
• Market Positioning and Product Strategy
  • Collaborate with our Product and Sales Teams to develop a provocative product positioning and messaging strategy that will resonate with our target client personas.
  • Refined client personas types – who they are, how they buy, and what key criteria guides their buying decision process based on each buyer persona.
  • Determine how HealthVerity can solve those pain points translating use cases and workflows into customer solutions (benefits) while highlighting our successes.
  • Evolve our sales and marketing processes including working tightly with our product team to:
    • Share insights from prospects and customers.
    • Plan the launches of new products and releases for existing products.
    • Refined product positioning and differentiation guidance for the sales team.
    • Become a thought leader on customer needs, market dynamics, company capabilities, competitive landscape, and product differentiation.
    • Strategic Planning and Execution
      • Develop a strategic marketing plan for our key products including HealthVerity Marketplace, Taxonomy, Identity Manager and new product launches.
      • Develop the arc of a story to create a meaningful and long-term dialogue with customers through digital, trade show and PR efforts.
      • Manage to KPIs and develop a comprehensive closed-loop marketing program to measure and monitor key metrics and ROI from marketing programs including marketing qualified leads.
      • Optimize and recommend improvements to marketing campaigns based on results.
      • Build marketing models and playbooks which allow us to scale and automate manual tasks so that the team is focused on strategic problem solving.
      • Sales Support
        • Demonstrate a strong connection by partnering with Sales to deliver on revenue targets by executing and refining the current strategy and program for marketing qualified lead generation.
        • Guide and support our Sales team on the problems we solve for our buyers and users by crafting internal tools and external collateral.

Qualifications

• 15+ years of experience across corporate and product marketing including at least 10 years crafting marketing efforts to Pharmaceutical Manufacturers; SaaS experience preferred.
• 10+ years of experience in managing teams and developing talented personnel.
• Proven experience building and integrating marketing teams with demonstrated track record for launching new products and services.
• Proven experience working with direct marketing and sales executives to deliver business outcomes.
• Demonstrated ability to gather and synthesize key inputs to drive business planning and strategy.
• Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messages.

Desired skills and experience

• An MBA is not mandatory but would be considered a strong plus.

Pay

Base salary for the role is commensurate with experience and can range between $150,000 - 225,000 + annual bonus opportunity.

Schedule

Hiring Locations Our main office is located in Center City, Philadelphia, where we operate on a hybrid model with in-office work required three days a week for local employees. We believe collaboration is most effective when teams come together, which is why we prioritize hiring in the Philadelphia area. For certain roles, we also hire from hub locations—regions where we have an established presence with multiple team members working remotely. While these employees primarily work from home, we bring them together in person at least once a year for team-building, collaboration, and strategic planning. Due to tax and labor regulations, we can only hire from specific states. Remote work is supported in the following key hub locations and approved states: Hub Locations: Philadelphia, Pennsylvania Boston, Massachusetts New York City, New York Baltimore, Maryland Washington, D.C. Charlotte, North Carolina Raleigh-Durham, North Carolina Atlanta, Georgia Chicago, Illinois Approved States for Remote Work: CT, DE, FL, GA, IL, IN, MA, MD, MI, NC, NJ, NY, OH, PA, TN, and VA.