VP, Marketing

SeaWorld is a world‑renowned leader in the themed‑park and entertainment industry, built on a passion for caring for animals and delivering memorable experiences to guests worldwide. The company has rescued over 40,000 animals and offers a fast‑paced, fun environment with collaborative teammates.

Responsibilities

• Lead the development and execution of the marketing discipline for the SeaWorld Orlando division of SeaWorld Parks & Entertainment.
• Develop tactical plans that increase annual attendance, competitive position, brand distinction, and revenue.
• Create smart, successful marketing strategies and tactical plans to drive attendance, revenue, and expense control.
• Provide command over the business, understand key drivers, and adjust strategies to maximize performance.
• Partner with corporate teams on brand/park creative and media strategy, planning, and execution; directly lead email, social, website, co‑op, grassroots, and field marketing.
• Assess complex information to guide the business, monitor metrics and feedback, and course‑correct to ensure optimal resource utilization.
• Strategize and lead local/grassroots marketing efforts, including partnerships with sports teams, local organizations, hotels, and other entities.
• Define and implement comprehensive reporting to measure marketing return, customer engagement, pass‑holder renewal, admissions revenue, and EBITDA.
• Provide oversight and guidance for internal creative services.
• Lead development of high‑level presentations covering marketing and park plans, financial performance, and market updates.
• Create and manage a significant marketing budget, aligning resources with prioritized strategies and tactics.
• Engage with senior sales leaders and corporate colleagues to build strong, collaborative relationships that drive overall business growth.

Requirements

• Undergraduate degree required; MBA desirable.
• 10 + years of experience in marketing.
• Executive‑level oversight capability across advertising, promotions, media & public relations, digital marketing, social, loyalty programs, data, and analytics.
• Ability to simplify complex business challenges and align impacted stakeholders.
• Excellent written and verbal communication skills, including polished oral and visual presentations.
• Strong creative campaign development skills that align with brand stewardship.
• Superior multitasking, competing‑priority management, and rapid execution in a fast‑paced, flexible environment.
• Effective tactical execution with clear alignment, identification, and prioritization of resources.
• Superior analytical aptitude with a strong bottom‑line orientation.
• Experience developing and managing complex budgets.

Benefits

• Paid floating holidays and unlimited flexible paid time off.
• Complimentary SeaWorld park tickets and passes for employees.
• Discounts on food and merchandise at SeaWorld parks.
• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Voluntary insurance options.
• Life insurance and disability benefits.
• Dependent and health‑care flexible spending accounts.
• Employee assistance program.
• Legal assistance plan.
• Tuition reimbursement.