VP, Marketing

Job Summary and Responsibilities

The Opportunity
We are seeking a commercially minded, strategic Vice President of Marketing to support our global marketing organization.

• Work with our CMO to shape our brand, lead our go-to-market strategy, and build a modern, scalable content, PR and communications engine that accelerates growth and strengthens our leadership position in the rapidly evolving AI and automotive technology markets.
• Reporting to the Chief Marketing Officer, the VP of Marketing will serve as a core business partner—driving pipeline, revenue impact, customer engagement, and market influence.
• This leader combines strategic clarity with operational excellence and is equally comfortable setting long-term direction and rolling up their sleeves to execute.

Key Mandates

• Accelerate Revenue Growth
• Build a unified marketing strategy and execute multi-channel marketing campaigns that drive pipeline creation, customer acquisition, expansion, and ARR growth.
• Grow marketing-sourced and marketing-influenced pipeline; partner with Sales and Revenue Operations to optimize the full funnel.
• Directly lead our Content and Creative teams while partnering with the Director of Demand Generation to concept and execute full-funnel marketing campaigns across all channels.
• Partner with Sales and Business Development executives to develop compelling presentations and RFP responses for OEMs, enterprise dealer groups, partners, and industry events.

Elevate Brand & Category Leadership

• Continuously evolve our brand positioning and visual identity to maintain our standing as the category leader in Automotive AI technology.
• Own brand identity, positioning, creative direction, messaging, and storytelling across all customer and market touchpoints.
• Lead integrated campaigns that amplify awareness, deepen engagement, and strengthen market credibility.
• Drive executive communications, PR, analyst relations, customer advocacy, and thought leadership.
• Translate complex AI innovation into compelling business narratives for customers, partners, analysts, and investors.
• Maintain and grow company visibility through media relations, press coverage, agency relationships and industry awards.
• Ensure brand consistency across all touchpoints, including web, video, social, digital marketing, media and events.

Ensure Brand Consistency Across All Touchpoints

• Lead Product Marketing & Go-to-Market Strategy
• Partner with Product to define positioning, messaging, competitive differentiation, and launch strategies.
• Build buyer insights, personas, and sales messaging that support acquisition, expansion, and retention.
• Articulate clear business outcomes tied to revenue, operational efficiency, and customer experience.
• Successfully bring new products and capabilities to market by ensuring organizational alignment, readiness, and continuous refinement across Product, Sales, Customer Success, and Operations teams.
• Directly lead our Product Marketing team to enable customer-facing staff with training, case studies, sales and support materials to optimize customer acquisition, retention and growth.

Build a High-Performing Marketing Organization

• Recruit, develop, and lead a world-class marketing team across brand, product marketing, content, creative, and communications.
• Directly manage Content, Creative and Product Marketing teams, while partnering with Demand Gen and Events team members.
• Establish scalable processes that support growth while maintaining speed, agility, and innovation.
• Lead internal creative teams and external agencies to deliver exceptional marketing programs.
• Foster a culture of accountability, creativity, collaboration, and continuous improvement.

Qualifications

• 12+ years of progressive marketing leadership experience within high-growth B2B SaaS organizations.
• Proven track record building revenue-driven marketing strategies that deliver measurable commercial outcomes.
• Experience leading demand generation, product marketing, brand strategy, communications, and GTM.
• Demonstrated excellence in positioning, messaging, storytelling, and integrated campaign development.
• Strong partnership experience with Sales, Product, Customer Success, and Revenue Operations.
• Experience building and scaling high-performing teams and managing agency ecosystems.
• Exceptional communication, executive presence, and cross-functional leadership.
• Data-driven decision maker with strong analytical rigor.

Preferred Background

• B2B SaaS or Vertical SaaS
• Automotive technology or mobility
• Artificial Intelligence
• $100M–$500M ARR SaaS companies
• Customer engagement or revenue technology
• High-growth venture-backed or PE-backed environments
• Experience scaling organizations from ~200 to 1,000 employees